SYSTEM AND METHOD FOR MONITORING ELEMENTS AND CATEGORIZING USERS WITHIN A NETWORK
Systems and methods for monitoring user interactions with keywords associated with a brand or words and phrases within the brand, present within a network resource and for enhancing user experience related to access of a network resource are described. A first computing device maintains a network resource and provides the resource and an agent to a second computing device. The agent monitors user interactions with the network resource when the network resource is displayed on the second computing device. The user interactions include implicit interaction.
1 . A system for monitoring user interactions with keywords associated with a brand or words and phrases within the brand, present within a network resource comprising:
a first computing device configured to communicate with a network, wherein the first computing device maintains a network resource;
a second computing device configured to communicate with the network; and
an agent that is provided to the second computing device concurrently with the network resource and that is configured to capture one or more implicit interaction by a user with elements of the network resource when at least a portion of the network resource is displayed on the second computing device,
wherein information associated with the implicit interaction is communicated to one of the first computing device and a third computing device configured to analyze the information for the presence of one or more words corresponding to branded materials.
2 . The system of claim 1 , wherein the information comprises at least one of a universal resource locator, a title associated with the network resource, a metatag associated with the network resource, and information provided by a search engine referral or redirect initiated based on the implicit interaction.
3 . The system of claim 1 wherein the information comprises one or more hyperlinks followed by the user.
4 . The system of claim 1 wherein the information comprises information identifying advertising interacted with by the user.
5 . A method for enhancing user experience related to access of a network resource, comprising
maintaining a first historical database of search terms used by a user of a network resource;
maintaining a second historical database of interactions of the user with a web page;
merging the first and second databases to obtain a use history of the user; and
employing the use history to select content to be provided to the user when the user accesses the network resource.
6 . The method of claim 5 , wherein maintaining the first historical database includes generating the first historical database based on a search term used by the user.
7 . The method of claim 5 , wherein maintaining the first historical database includes generating the first historical database based on a search term used by the user.
8 . The method of claim 5 , wherein the interactions with a web page include implicit interactions.
9 . The method of claim 5 , wherein the implicit interactions are incomplete interactions that lack at least one actual or affirmative action of the user.