Content item receiver module and method

1. A method of operating a content item receiver using a CPU and a software program, said method comprising:

in a first mode driving a display apparatus to display a received content item;

in a second mode driving for a specified time window said display apparatus to display a plurality of linked content items in sequence in said specified time window, each of said linked content items having a duration less than said specified time window, and having a corresponding content item identifier, wherein all content item identifiers for the plurality of linked content items are concurrently displayed on the display apparatus, and to automatically respond to a prompt signal displayed on the display apparatus to initiate a display of a menu of one or more display options, said menu comprising a plurality of a content item identifiers corresponding to a plurality of long form content items and a further display option; wherein said further display option comprises at least one further content item identifier corresponding to a further long form content item and a yet further display option;

further comprising prompting a viewer to select an option to continue display of a selected long form or further long form content item beyond a finish of said specified time window; and

in response to user selection, initiating display on said display apparatus of said long form content item or said further display option.

2. A method according to claim 1 , further comprising responding to said prompt signal in said second mode to initiate display on said display apparatus of a long form content item associated with one or more linked content items of said sequence said long form content item having a greater duration than at least one of said associated linked content items.

3. A method according to claim 1 , wherein said long form content item and/or said further long form content item includes subject-matter related to the subject-matter of said associated one or more linked content items of said sequence of linked content items.

4. A method according to claim 1 , further comprising truncating a selected long form or further long form content item to finish display of said selected long form or further long form content item coincident with a finish of said specified time window.

5. A method according to claim 3 , wherein said included subject-matter is related to the subject-matter of a linked content item displayed on said display apparatus when said prompt signal is initiated.

6. A method according to claim 5 , wherein said further long form content item includes subject-matter related to the subject matter of said long form content item.

7. A method according to claim 5 , further comprising retrieving said long form content item and/or said further long form content item from a local store.

8. A method according to claim 5 , further comprising retrieving network location information from a local store for said long form content item or said further long form content item from a local store.

9. A method according to claim 6 , wherein said one or more display options and/or said further display option is associated with one or more linked content items of said sequence of linked content items.

10. A method according to claim 8 , wherein said network location information comprises a uniform resource locator (url).

11. A method according to claim 7 , further comprising requesting and/or receiving said long form content item and/or said further long form content item from a source located on a network and storing said long form content item and/or said further long form content item to said local store.

12. A method according to claim 8 , further comprising requesting and/or receiving said network location information from a source located on a network and storing said network location information to said local store.

13. A method according to claim 9 , further comprising initiating display on said display apparatus of a first linked content item of said sequence of linked content items responsive to initiation of said specified time window.

14. A method according to claim 12 , further comprising said local store for said long form content item and/or said further long form content item and/or said network location information.

15. A method of operating a content item delivery system server, comprising providing said long form content item and/or said further long form content item and/or said network location information to a content item receiver module operating in accordance with a method according to claim 12 .

16. A method according to claim 13 , further comprising responding to a user generated prompt signal to initiate display of said one or more display options.

17. A method according to claim 13 , further comprising respond to a prompt signal generated automatically responsive to initiation of said specified time window.

18. A method according to claim 17 , further comprising initiating said display of said one or more display options superimposed over a currently displayed content item.

19. A method according to claim 18 , further comprising partially transparently superimposing said display options.

20. A method according to claim 19 , wherein respective ones of said display options comprise an image representative of a respective display option.

21. A content item receiver device operative for a content item delivery system, configured to operate in a first and second mode:

said first mode operative to drive a display apparatus to display a received content item;

said second mode operative for a specified time window to display on a display apparatus a plurality of linked content items in sequence in said specified time window, each of said linked content items having a duration less than said specified time window, and having a corresponding content item identifier, wherein all content item identifiers for the plurality of linked content items are concurrently displayed on the display apparatus, and to automatically respond to a prompt signal displayed on the display apparatus to initiate a display of a menu of one or more display options, said menu comprising a plurality of a content item identifier corresponding to a plurality of long form content items and a further display option, wherein said further display option comprises at least one further content item identifier corresponding to a further long form content item and a yet further display option; further configured to prompt a viewer to select an option from the one of more options to continue display of a selected long form or further long form content item beyond a finish of said specified time window; and further configured to initiate in response to user selection display on said display apparatus of said long form content item or said further display option.

22. A content item receiver device according to claim 21 , further configured to operate in said second mode to respond to said prompt signal to initiate display on said display apparatus of a long form content item associated with one or more linked content items of said sequence said long form content item having a greater duration than at least one of said associated linked content items.

23. A content item receiver device according to claim 21 , wherein said long form content item and/or said further long form content item includes subject-matter related to the subject-matter of said associated one or more linked content items of said sequence of linked content items.

24. A content item receiver device according to claim 21 , further configured to truncate a selected long form or further long form content item to finish display of said selected long form or further long form content item coincident with a finish of said specified time window.

25. A content item receiver device according to claim 21 , further configured to retrieve said long form content item and/or said further long form content item from a local store.

26. A content item receiver device according to claim 21 , further configured to retrieve network location information for said long form content item or said further long form content item from a local store.

27. A content item receiver device according to claim 23 , wherein said included subject-matter is related to the subject-matter of a linked content item displayed on said display apparatus when said prompt signal is initiated.

28. A content item receiver device according to claim 26 , wherein said network location information comprises a uniform resource locator (url).

29. A content item receiver device according to claim 25 , further configured to request and/or receive said long form content item and/or said further long form content item from a source located on a network and store said long form content item and/or said further long form content item local to said content item receiver module.

30. A content item receiver device according to claim 26 , further configured to request and/or receive said network location information from a source located on a network and store said network location information local to said content item receiver module.

31. A content item receiver device according to claim 27 , wherein said further long form content item includes subject-matter related to the subject matter of said long form content item.

32. A content item receiver device according to claim 31 , wherein said one or more display options and/or said further display option is associated with one or more linked content items of said sequence of linked content items.

33. A content item receiver device according to claim 32 , further configured to initiate display on said display apparatus of a first linked content item of said sequence of linked content items responsive to initiation of said specified time window.

34. A content item receiver device according to claim 33 , further configured to be responsive to a prompt signal generated automatically responsive to initiation of said specified time window.

35. A content item receiver device according to claim 33 , further configured to be responsive to a user generated prompt signal to initiate display of said one or more display options.

36. A content item receiver device according to claim 34 , further configured to initiate said display of said one or more display options superimposed over a currently displayed content item.

37. A content item receiver device according to claim 36 , further configured to partially transparently superimpose said display options.

38. A content item receiver device according to claim 37 , wherein respective ones of said display options comprise an image representative of a respective display option.