IP Library Patent Application 13398700
Patent Application
App. No. 13/398,700

IMAGE-BASED SEARCH INTERFACE

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Quick Facts
Patent No.
US None
App. No.
13/398,700
Abstract

Systems and method for providing an image-based search interface. In one embodiment, for example, there is provided a method comprising displaying an image, and upon a user's activation of the image, presenting to the user a pre-populated search interface. There is also provided an image processing method for providing a web user with a pre-populated search interface, comprising: (a) receiving an image from a source; (b) analyzing the image to identify the subject matter within the image; (c) generating a search tag based on the subject matter within the image; and (d) sending the search tag to the source. In one embodiment, the systems and methods described herein are used in computer-implemented advertising.

Claims (50)

1 . A computer-implemented method of automatically providing contextually relevant document search results proximate to an image displayed on a digital content platform, the method comprising:

(a) receiving notification that an end-user has activated the image on the digital content platform;

(b) providing the image to a crowdsource network for analysis, wherein the crowdsource network identifies the subject matter within the image and generates a search query that is contextually relevant to the subject matter within the image;

(c) receiving the search query from the crowdsource network;

(d) conducting a search for contextually relevant documents based on the search query received in step (c), wherein the contextually relevant documents are selected from the group consisting of: advertisements; text documents; hyperlinks; images; and Internet search results; and

(e) sending the search query and the contextually relevant documents to the digital content platform for display in a search interface proximate to the image.

2 . The computer-implemented method of claim 1 , wherein step (b) further comprises:

(1) identifying positional information of a first object in the image;

(2) generating a first search tag based on the first object;

(3) linking the positional information of the first object to the first search tag;

(4) identifying positional information of a second object in the image;

(5) generating a second search tag based on the second object;

(6) linking the positional information of the second object to the second search tag; and

(7) sending the first search tag and the second search tag, and respective positional information, to the digital content platform.

3 . The computer-implemented method of claim 2 , further comprising:

submitting the image to a computer-implemented image recognition engine for performing steps (1)-(7).

4 . The computer-implemented method of claim 2 , wherein steps (1)-(7) are performed by the crowdsource network.

5 . The computer-implemented method of claim 1 , wherein the search query is in the form of an informational query, a navigational query, a transactional query, a connectivity query, or a syntax-specific standardized query.

6 . The computer-implemented method of claim 1 , wherein the search query is used to pre-populate a search engine interface.

7 . The computer-implemented method of claim 1 , wherein the end-user's activation of the image is a mouse-over event.

8 . A computer-implemented method of automatically providing an Internet search query, pre-populated in a search engine interface displayed proximate to an image on a digital content platform, comprising:

(a) receiving notification that an end-user has activated the image on the digital content platform;

(b) providing the image to an image analysis engine, wherein the image analysis engine generates a search query;

(c) receiving the search query from the image analysis engine; and

(d) sending the search query to the digital content platform such that the search query is provided to the end-user in a pre-populated search engine interface.

9 . A non-transitory computer-readable storage medium for automatically providing contextually relevant document search results proximate to an image displayed on a digital content platform, the computer-readable storage medium comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

(a) receive notification that an end-user has activated the image on the digital content platform;

(b) provide the image to a crowdsource network for analysis, wherein the crowdsource network identifies the subject matter within the image and generates a search query that is contextually relevant to the subject matter within the image;

(c) receive the search query from the crowdsource network;

(d) conduct a search for contextually relevant documents based on the search query received in step (c), wherein the contextually relevant documents are selected from the group consisting of: advertisements; text documents; hyperlinks; images; and Internet search results; and

(e) send the search query and the contextually relevant documents to the digital content platform for display in a search interface proximate to the image.

10 . A non-transitory computer-readable storage medium for automatically providing an Internet search query, pre-populated in a search engine interface displayed proximate to an image on a digital content platform, the computer-readable storage medium comprising:

instructions executable by at least one processing device that, when executed, cause the processing device to

(a) receive notification that an end-user has activated the image on the digital content platform;

(b) provide the image to an image analysis engine, wherein the image analysis engine generates a search query;

(c) receive the search query from the image analysis engine; and

(d) pre-populate a search engine interface, displayed on the digital content platform, with the search query.

11 . The non-transitory computer-readable storage medium of claim 10 , wherein the digital content platform is a web page.

12 . The non-transitory computer-readable storage medium of claim 10 , wherein the digital content platform is a mobile application on a mobile device.

13 . The non-transitory computer-readable storage medium of claim 12 , wherein the end-user activates the image by touching the image on a screen of the mobile device.

14 . The computer-implemented method of claim 1 , wherein the digital content platform is a web page.

15 . The computer-implemented method of claim 1 , wherein the digital content platform is a mobile application on a mobile device.

16 . The computer-implemented method of claim 15 , wherein the end-user activates the image by touching the image on a screen of the mobile device.

17 . The computer-implemented method of claim 8 , wherein the digital content platform is a web page.

18 . The computer-implemented method of claim 8 , wherein the digital content platform is a mobile application on a mobile device.

19 . The computer-implemented method of claim 18 , wherein the end-user activates the image by touching the image on a screen of the mobile device.

20 . The non-transitory computer-readable storage medium of claim 9 , wherein the digital content platform is a web page.

21 . The non-transitory computer-readable storage medium of claim 9 , wherein the digital content platform is a mobile application on a mobile device.

22 . The non-transitory computer-readable storage medium of claim 21 , wherein the end-user activates the image by touching the image on a screen of the mobile device.

Assignments (5)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 2, 2018
From: YAHOO HOLDINGS, INC.
To: OATH INC.
Reel/Frame 045240/0310 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 23, 2017
From: YAHOO! INC.
To: YAHOO HOLDINGS, INC.
Reel/Frame 042963/0211 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 11, 2014
From: LUMINATE, INC.
To: YAHOO! INC.
Reel/Frame 033723/0589 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 17, 2012
From: EVERINGHAM, JAMES R.
To: PIXAZZA, INC.
Reel/Frame 028229/0357 →
CHANGE OF NAME Recorded May 17, 2012
From: PIXAZZA, INC.
To: LUMINATE, INC.
Reel/Frame 028233/0256 →