Methods and apparatus to identify exposure to 3D media presentations

1. An apparatus to identify exposure to 3D media presentations, the apparatus comprising:

3D glasses to enable viewing of the 3D media presentation;

a motion sensor carried by the 3D glasses to generate a movement signal;

a processor to determine whether the 3D glasses are being used based on the movement signal, the processor to generate an indication of a format of a media presentation as 2D media or 3D media; and

a transmitter carried by the 3D glasses to transmit an indication of whether the 3D glasses are being used and to transmit the indication of the format of the media presentation.

2. The apparatus as described in claim 1 , further comprising a microphone to receive audio associated with the media presentation.

3. The apparatus as described in claim 1 , further comprising a memory carried by the 3D glasses to store the indication of whether the 3D glasses components are being used to view the media presentation.

4. The apparatus as described in claim 1 , wherein the transmitter is further to transmit an identifier of the 3D glasses.

5. The apparatus as described in claim 1 , further comprising an imager to capture an image in a direction in which the 3D glasses are facing, the image to be analyzed to determine whether the 3D glasses are being used to view the media presentation; and the processor is to detect that the 3D glasses are being used to view the media presentation if the image includes a presentation device and the movement signal indicates usage of the 3D glasses.

6. The apparatus as described in claim 1 , wherein the 3D glasses include two actively shuttered lenses and a control signal receiver.

7. The apparatus as described in claim 1 , wherein the 3D glasses components include two polarized lenses.

8. The apparatus as described in claim 1 , wherein the transmitter is a wireless transmitter.

9. The apparatus as described in claim 8 , wherein the wireless transmitter is implemented according to the Institute of Electrical and Electronics Engineers 802.15.4 wireless standard.

10. The apparatus as described in claim 1 , wherein the processor is to identify the media presentation based on received audio, and the transmitter is to transmit the identification of the media presentation.

11. A method to identify exposure to 3D media presentations, the method comprising:

generating, with a sensor carried in 3D glasses, a motion signal corresponding to movement of the 3D glasses;

collecting, with a processor carried by the 3D glasses, data indicating a 2D presentation format or a 3D presentation format; and

transmitting the motion signal and the data indicating the 2D presentation format or the 3D presentation format from the 3D glasses to a media monitor.

12. The method as described in claim 11 , further comprising determining, with a processor of the media monitor, whether the 3D glasses are being used based on the motion signal from the 3D glasses.

13. The method as described in claim 11 , wherein transmitting the motion signal occurs periodically.

14. The method as described in claim 11 , further comprising identifying the media presentation based on audio received at the 3D glasses.

15. The method as described in claim 11 , further comprising:

receiving audio associated with the media presentation at the 3D glasses; and

transmitting the received audio to the media monitor.

16. The method as described in claim 11 , further comprising transmitting an identifier of the 3D glasses to the media monitor.

17. The method as described in claim 16 , further comprising associating exposure to the media presentation with a panelist based on the identifier.

18. A tangible computer-readable medium comprising instructions which, when executed, cause 3D glasses to at least:

generate a motion signal corresponding to movement of the 3D glasses;

collect data indicating exposure to a 2D presentation format or a 3D presentation format; and

transmit the motion signal and the data indicating exposure to the 2D presentation format or the 3D presentation format to a media monitor.

19. The computer-readable medium as described in claim 18 , further comprising instructions which, when executed, cause a processor to determine whether the 3D glasses are being used based on the motion signal.

20. The computer-readable medium as described in claim 18 , wherein the instructions cause the 3D glasses to transmit the motion signal periodically.

21. The computer-readable medium as described in claim 19 , further comprising instructions which, when executed, cause the processor to at least:

identify the media presentation based on audio received by the 3D glasses.

22. The computer-readable medium as described in claim 18 , further comprising instructions which, when executed, cause the 3D glasses to at least:

receive audio associated with the media presentation; and

transmit the received audio.

23. The computer-readable medium as described in claim 18 , further comprising instructions which, when executed, cause the 3D glasses to transmit an identifier of the 3D glasses.

24. The computer-readable medium as described in claim 23 , further comprising instructions which, when executed, cause the processor to at least:

associate exposure to the media presentation with a panelist based on the identifier; and

associate the data indicating the 2D presentation format or the 3D presentation format with the media presentation.

25. An apparatus to identify exposure to 3D media presentations, the apparatus comprising:

3D glasses to enable viewing of a 3D media presentation;

a motion sensor carried by the 3D glasses to generate a movement signal;

a processor to generate an indication of whether media is presented using a 2D presentation format or a 3D presentation format; and

a transmitter carried by the 3D glasses to transmit the movement signal and the indication of whether the media is presented using the 2D presentation format or the 3D presentation format.