Optimization of social media engagement
Methods for optimizing social media are disclosed. Such methods may include identifying at least one keyword utilized for at least one webpage, identifying social media correspondence referencing the at least one keyword, analyzing content collected from the social media to determine a frequency of references to the at least one keyword and generating at least one report including information based on the analysis. The report may include recommendations for optimizing social media by, for example, increasing visibility by using high-performing keywords. Systems for performing the methods are also disclosed.
1. A method, the method comprising:
identifying search engine optimization keywords associated with an entity;
identifying social media correspondence from social media referencing the search engine optimization keywords;
designating one or more of the search engine optimization keywords as selected keywords based on the social media correspondence;
requesting search results from a search engine that result from a search of the selected keywords on the search engine;
identifying one or more non-social media webpages that are associated with the entity and that are included in the search results; and
generating an electronic notification for sending to the entity, the electronic notification recommending material for engagement in the social media, the material including information located on the identified one or more non-social media webpages.
2. The method of claim 1 , wherein the material includes the selected keywords.
3. The method of claim 1 , further comprising recommending creation of content related to content on the one or more non-social media webpages.
4. The method of claim 1 , wherein identifying social media correspondence comprises identifying the social media correspondence obtained from at least one mobile device.
5. The method of claim 1 , further comprising ranking the identified one or more non-social media webpages based on at least one of search engine result location of the identified non-social media webpages, traffic on the identified one or more non-social media webpages, conversions generated by the identified one or more non-social media webpages, conversion rate of the identified one or more non-social media webpages, and revenues generated by the identified one or more non-social media webpages, wherein the material from the electronic notification includes information from the identified non-social media webpages that are highly ranked.
6. The method of claim 1 , wherein the one or more of the search engine optimization keywords are designated as selected keywords based on a frequency that the selected keywords are included in the social media correspondence.
7. The method of claim 1 , wherein the one or more of the search engine optimization keywords are designated as selected keywords based on the selected keywords being included in the social media correspondence provided by a social media participant with higher than average social media participation.
8. The method of claim 1 , wherein the electronic notification further recommends that the identified one or more non-social media webpages be optimized.
9. The method of claim 1 , further comprising determining one or more webpages associated with the entity that are shared in the identified social media correspondence, wherein the material recommended for engagement includes information located on the one or more webpages associated with the entity that are shared in the identified social media correspondence.
10. A non-transitory computer-readable storage medium whose contents, when executed by a processor, cause the processor to perform operations including:
identifying search engine optimization keywords associated with an entity;
identifying social media correspondence from social media referencing the search engine optimization keywords;
designating one or more of the search engine optimization keywords as selected keywords based on the social media correspondence;
requesting search results from a search engine that result from a search of the selected keywords on the search engine;
identifying one or more non-social media webpages that are associated with the entity and that are included in the search results; and
generating an electronic notification for sending to the entity, the electronic notification recommending material for engagement in the social media, the material including information located on the identified one or more non-social media webpages.
11. The non-transitory computer-readable storage medium of claim 10 , wherein the operations further comprise ranking the identified one or more non-social media webpages based on at least one of search engine result location of the identified non-social media webpages, traffic on the identified one or more non-social media webpages, conversions generated by the identified one or more non-social media webpages, conversion rate of the identified one or more non-social media webpages, and revenues generated by the identified one or more non-social media webpages, wherein the material from the electronic notification includes information from the identified non-social media webpages that are highly ranked.
12. The non-transitory computer-readable storage medium of claim 10 , wherein the material includes the selected keywords.
13. The non-transitory computer-readable storage medium of claim 10 , wherein the operations further comprise recommending creation of content related to content on the one or more non-social media webpages.
14. The non-transitory computer-readable storage medium of claim 10 , wherein identifying social media correspondence comprises identifying the social media correspondence obtained from at least one mobile device.
15. The non-transitory computer-readable storage medium of claim 10 , wherein the one or more of the search engine optimization keywords are designated as selected keywords based on a frequency that the selected keywords are included in the social media correspondence.
16. The non-transitory computer-readable storage medium of claim 10 , wherein the one or more of the search engine optimization keywords are designated as selected keywords based on the selected keywords being included in the social media correspondence provided by a social media participant with higher than average social media participation.
17. The non-transitory computer-readable storage medium of claim 10 , wherein the electronic notification further recommends that the identified one or more non-social media webpages be optimized.
18. The non-transitory computer-readable storage medium of claim 10 , wherein the operations further include determining one or more webpages associated with the entity that are shared in the identified social media correspondence, wherein the material recommended for engagement includes information located on the one or more webpages associated with the entity that are shared in the identified social media correspondence.