System and method for concept development

1. A computer implemented method, comprising:

providing, by a processor, a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component or a graphical component;

receiving, by the processor, a designation of a first portion of at least one of the textual component or the graphical component as a dynamic element, a second portion of the at least one of the textual component or the graphical component not being designated as the dynamic element;

associating, by the processor, the dynamic element with variants;

receiving, by the processor, a selection of a first variant of the variants, the variants including the first variant, a second variant, and a third variant;

in response to the selection, displaying, by a processor, a constraint indicator adjacent the second variant, the constraint indicator visually representing an undesirability of displaying the first variant and the second variant within a same visual representation;

in response to receiving the selection, displaying, by the processor, an allowability indicator immediately adjacent the third variant, the allowability indicator visually representing a desirability of displaying the first variant and the third variant within the same visual representation; and

generating, by the processor, a first instantiation of the visual representation including the first variant as the dynamic element.

2. The computer implemented method of claim 1 , wherein the receiving of the designation of the first portion includes receiving a user selection of the first portion from within one or more of the textual component or the graphical component.

3. The computer implemented method of claim 1 , wherein the receiving of the designation of the first portion includes identifying an escape sequence within one or more of the textual component or the graphical component.

4. The computer implemented method of claim 1 , wherein the associating of the dynamic element with the variants includes receiving a user input including the variants.

5. The computer implemented method of claim 1 , wherein the first portion includes an image within the graphical component.

6. The computer implemented method of claim 1 , wherein the first portion includes a word within the textual component.

7. The computer implemented method of claim 1 , further including:

receiving a selection of the second variant of the variants; and

generating a second instantiation of the visual representation including the second variant as the dynamic element.

8. A system, comprising:

a processor to provide a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component or a graphical component;

the processor to receive a designation of a first portion of at least one of the textual component or the graphical component as a dynamic element, a second portion of the at least one of the textual component or the graphical component not being designated as the dynamic element;

the processor to associate the dynamic element with variants;

the processor to receive a selection of a first variant of the variants, the variants including the first variant, a second variant, and a third variant;

in response to the selection, the processor to display a constraint indicator adjacent the second variant, the constraint indicator visually representing an undesirability of displaying the first variant and the second variant within a same visual representation;

in response to receiving the selection, the processor to display an allowability indicator immediately adjacent the third variant, the allowability indicator visually representing a desirability of displaying the first variant and the third variant within the same visual representation; and

the processor to generate a first instantiation of the visual representation including the first variant as the dynamic element.

9. The system of claim 8 , wherein the processor is to receive the designation of the first portion by receiving a user selection of the first portion from within one or more of the textual component or the graphical component.

10. The system of claim 8 , wherein the processor is to receive an escape sequence within one or more of the textual component or the graphical component.

11. The system of claim 8 , wherein the processor is to associate the dynamic element with the variants by receiving a user input including the variants.

12. The system of claim 8 , wherein the first portion includes an image within the graphical component.

13. The system of claim 8 , wherein the first portion includes a word within the textual component.

14. The system of claim 8 , wherein the processor is to receive a selection of the second variant of the variants; and the processor is to generate a second instantiation of the visual representation including the second variant as the dynamic element.

15. A computer program product residing on a storage disk having a plurality of instructions stored thereon which, when executed by a processor, cause the processor to perform operations comprising:

providing a framework for building a visual representation of a product concept, the visual representation including one or more of a textual component or a graphical component;

receiving a designation of a first portion of at least one of the textual component or the graphical component as a dynamic element, a second portion of the at least one of the textual component or the graphical component not being designated as the dynamic element;

associating the dynamic element with variants;

receiving a selection of a first variant of the variants, the variants including the first variant, a second variant, and a third variant;

in response to the selection, displaying a constraint indicator adjacent the second variant, the constraint indicator visually representing an undesirability of displaying the first variant and the second variant within a same visual representation;

in response to receiving the selection, displaying an allowability indicator immediately adjacent the third variant, the allowability indicator visually representing a desirability of displaying the first variant and the third variant within the same visual representation; and

generating a first instantiation of the visual representation including the first variant as the dynamic element.

16. The computer program product of claim 15 , wherein the receiving of the designation of the first portion includes receiving a user selection of the first portion from within one or more of the textual component or the graphical component.

17. The computer program product of claim 15 , wherein the receiving of the designation of the first portion includes identifying an escape sequence within one or more of the textual component or the graphical component.

18. The computer program product of claim 15 , wherein the associating of the dynamic element with the variants includes receiving a user input including the variants.

19. The computer program product of claim 15 , wherein the first portion includes an image within the graphical component.

20. The computer program product of claim 15 , wherein the first portion includes a word within the textual component.

21. The computer program product of claim 15 , further including:

receiving a selection of the second variant of the variants; and

generating a second instantiation of the visual representation including the second variant as the dynamic element.