System and method for concept development

1. A computer implemented method comprising:

providing, with a processor, a framework to build a visual representation of a product concept, the visual representation including at least one of a textual component or a graphical component;

designating, with the processor, an element of the at least one of the textual component or the graphical component as a dynamic element;

associating, with the processor, the dynamic element with a variant list including a plurality of element variants;

determining lengths of text of the plurality of element variants;

selecting, with the processor, a subset of the plurality of element variants from the variant list to fit within the product concept, the selecting based on the determined lengths of the text of the plurality of element variants;

adjusting a formatting of the visual representation based on the subset selected; and

generating, with the processor, a first instantiation of the visual representation including the subset of the plurality of element variants as the dynamic element.

2. The computer implemented method of claim 1 , wherein selecting the subset of the plurality of element variants includes receiving layout information associated with the plurality of element variants.

3. The computer implemented method of claim 2 , wherein the layout information includes order information associated with the plurality of element variants.

4. The computer implemented method of claim 2 , wherein the layout information includes presentation information associated with the plurality of element variants.

5. The computer implemented method of claim 4 , wherein the presentation information includes position information associated with the plurality of element variants.

6. The computer implemented method of claim 1 , wherein adjusting the formatting of the visual representation based on the subset selected includes adjusting the formatting of the visual representation based on at least one of an element variant having the longest length and an element variant having the shortest length.

7. A system comprising:

a memory including machine executable instructions, and a processor to execute the instructions to implement a framework for building a visual representation of a product concept, the visual representation including at least one of a textual component or a graphical component, the processor to implement the framework by:

designating an element of the at least one of the textual component or the graphical component as a dynamic element;

associating the dynamic element with a variant list including a plurality of element variants;

determining lengths of text of the plurality of element variants;

selecting a subset of the plurality of element variants from the variant list to fit within the product concept, the selection based on the determined lengths of the text of the plurality of element variants;

adjusting a formatting of the visual representation based on the subset selected; and

generating a first instantiation of the visual representation including the subset of the plurality of element variants as the dynamic element.

8. The system of claim 7 , wherein the processor is to receive layout information associated with the plurality of element variants.

9. The system of claim 8 , wherein the layout information includes order information associated with the plurality of element variants.

10. The system of claim 8 , wherein the layout information includes presentation information associated with the plurality of element variants.

11. The system of claim 10 , wherein the presentation information includes position information associated with the plurality of element variants.

12. An article of manufacture including instructions which, when executed by a processor, cause the processor to perform operations comprising:

providing a framework to build a visual representation of a product concept, the visual representation including at least one of a textual component or a graphical component;

designating an element of the at least one of the textual component or the graphical component as a dynamic element;

associating the dynamic element with a variant list including a plurality of element variants;

determining lengths of text of the plurality of element variants;

selecting a subset of the plurality of element variants from the variant list to fit within the product concept, the selecting based on the determined lengths of the text of the plurality of element variants;

adjusting a formatting of the visual representation based on the subset selected; and

generating a first instantiation of the visual representation including the subset of the plurality of element variants as the dynamic element.

13. The article of manufacture of claim 12 , wherein selecting the subset of the plurality of element variants includes receiving layout information associated with the plurality of element variants.

14. The article of manufacture of claim 13 , wherein the layout information includes order information associated with the plurality of element variants.

15. The article of manufacture of claim 13 , wherein the layout information includes presentation information associated with the plurality of element variants.

16. The article of manufacture of claim 15 , wherein the presentation information includes position information associated with the plurality of element variants.

17. The computer implemented method of claim 1 , further including preventing interference between the plurality of element variants based on the lengths of the text.

18. The system of claim 7 , wherein the processor is to prevent interference between the plurality of element variants based on the lengths of the text.

19. The article of manufacture of claim 12 , wherein the instructions, when executed, cause the processor to prevent interference between the plurality of element variants based on the length of text.