SYSTEM FOR RETRIEVING MOBILE COMMUNICATION FACILITY USER DATA FROM A PLURALITY OF PROVIDERS
A computer system that presents mobile communication facility data to a first and second bidder in real time by performing the steps of: (a) retrieving a first datum relating to a mobile communication facility user accessing an application from a provider; (b) retrieving a second datum relating to the same user accessing an application from a second provider; (c) storing the first and second data in a database; (d) presenting the data to a first and a second bidder; (f) receiving a bid from the first bidder, including: (i) a selection of the data; and (ii) a financial consideration; (g) receiving a bid from the second bidder, including: (i) a selection of the same data as the first bidder; and (ii) a financial consideration; (h) determining that the bid of the first bidder is greater than that of the second; and (i) delivering the data to the first bidder.
1 . A system for presenting mobile communication facility data to a first and a second bidder in real time, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
(a) retrieving a first contextual datum relating to a mobile communication facility user accessing an application from a publisher;
(b) retrieving a second contextual datum relating to the mobile communication facility user accessing an application from a carrier;
(c) storing the first contextual datum and the second contextual datum in a database;
(d) presenting the contextual data to a first and a second bidder;
(e) receiving in real time a bid from the first bidder, wherein the bid includes:
(i) a selection of the data; and
(ii) a financial consideration;
(f) receiving in real time a bid from the second bidder, wherein the bid includes:
(i) a selection of the same data as the first bidder; and
(ii) a financial consideration;
(g) determining in real time that the bid of the first bidder is greater than the bid of the second bidder; and
(h) delivering the contextual data to the first bidder.
2 . The system of claim 1 , wherein the bidder is at least:
(a) an ad server;
(b) an advertiser; or
(c) a third party.
3 . The system of claim 1 , wherein the contextual datum is based on contextual information associated with the application.
4 . The system of claim 1 , wherein the contextual information further includes a link structure.
5 . The system of claim 1 , wherein the contextual information further includes an inbound link.
6 . The system of claim 1 , wherein the contextual information further includes an outbound link.
7 . The system of claim 1 , wherein the contextual information further includes meta data.