SYSTEM FOR RETRIEVING MOBILE COMMUNICATION FACILITY USER DATA FROM A PLURALITY OF PROVIDERS

1 . A system for presenting mobile communication facility data to a first and a second bidder in real time, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) retrieving from an advertiser a first user characteristic datum relating to a mobile communication facility user accessing an application;

(b) retrieving from a provider of offline data a second user characteristic datum relating to the mobile communication facility user accessing an application;

(c) storing the first user characteristic datum and the second user characteristic datum in a database;

(d) presenting the user characteristic data to a first and a second bidder;

(e) receiving in real time a bid from the first bidder, wherein the bid includes:

(i) a selection of the data; and

(ii) a financial consideration;

(f) receiving in real time a bid from the second bidder, wherein the bid includes:

(i) a selection of the same data as the first bidder; and

(ii) a financial consideration;

(g) determining in real time that the bid of the first bidder is greater than the bid of the second bidder; and

(h) delivering the user characteristic data to the first bidder.

2 . The system of claim 1 , wherein the bidder is at least:

(a) an ad server;

(b) an advertiser; or

(c) a third party.

3 . The system of claim 1 , wherein the user characteristic datum is selected from the list consisting of:

(a) age, age-range, or birthdate;

(b) gender;

(c) race;

(d) religion;

(e) marital status;

(f) area code of the phone number assigned to the mobile communication facility;

(g) zip code;

(h) home address;

(i) work address;

(j) billing address;

(k) type of credit card used to pay a carrier providing service to the mobile communication facility;

(l) birthplace;

(m) employer;

(n) employment position;

(o) income bracket of the user;

(p) make of mobile communication facility;

(q) model of mobile communication facility; and

(r) operating system of the mobile communication facility.

4 . The system of claim 1 , wherein the user characteristic datum is selected from the list consisting of:

(a) payment and billing history associated with a group of users;

(b) the duration of online interactions by a group of users via their respective mobile communication facilities;

(c) the number of online interactions by a group of users via their respective mobile communication facilities;

(d) usage patterns of the respective mobile communication facilities dependent on location or time of day use thereof;

(e) type of content accessed by a group of users via their respective mobile communication facilities;

(f) previous search queries entered by a group of users via their respective mobile communication facilities;

(g) shopping habits associated with a group of users;

(h) videos, music, or audio listened to or downloaded by a group of users;

(i) previous geographies associated with a group of users; and

(j) webpages visited or applications used by a group of users via their respective mobile communication facilities.

5 . The system of claim 4 , wherein the shopping habits are one or more of:

(a) products viewed or purchased;

(b) purchase amounts;

(c) purchase dates; and

(d) elapsed time between a product viewing and a product purchase.