SYSTEM FOR RETRIEVING MOBILE COMMUNICATION FACILITY USER DATA FROM A PLURALITY OF PROVIDERS

1 . A system for presenting mobile communication facility data to a first and a second bidder in real time, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) retrieving from a carrier a first unique identifier relating to a mobile communication facility user accessing an application;

(b) retrieving from a handset manufacturer a second unique identifier relating to the mobile communication facility user accessing an application;

(c) storing the first unique identifier and the second unique identifier in a database;

(d) presenting the unique identifier data to a first and a second bidder;

(e) receiving in real time a bid from the first bidder, wherein the bid includes:

(i) a selection of the data; and

(ii) a financial consideration;

(f) receiving in real time a bid from the second bidder, wherein the bid includes:

(i) a selection of the same data as the first bidder; and

(ii) a financial consideration;

(g) determining in real time that the bid of the first bidder is greater than the bid of the second bidder; and

(h) delivering the unique identifier data to the first bidder.

2 . The system of claim 1 , wherein the bidder is at least:

(a) an ad server;

(b) an advertiser; or

(c) a third party.

3 . The system of claim 1 , wherein the unique identifier includes data related to at least:

(a) a phone number;

(b) an area code of a phone number;

(c) a billing address;

(d) a postal zip code of a billing address; or

(e) a geography.

4 . The system of claim 3 , wherein the data related to the unique identifier is hashed or encrypted.