SYSTEMS AND METHODS FOR MOBILE MEDIA SERVICES UTILIZING A SHORT FORM COMMAND STRUCTURE
In embodiments of the present invention, systems and methods for mobile media services media services may comprise content delivery via a mobile platform. User engagement may be facilitated by developing locally produced, personalized channels for delivery of relevant content. The mobile platform may enable building mobile-oriented communities around original content. Content may be local, authentic, relevant, insider, original, aggregated, a multi-modal mash-up, and the like.
1 . A method, comprising:
transmitting a message comprising content to a handset;
soliciting a response message, wherein the solicitation indicates a short form command structure for the response;
receiving a response from the handset comprising a short form command; and
processing the response using the short form command.
2 . The method of claim 1 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter.
3 . The method of claim 1 , wherein the short form command increments with each request for response.
4 . The method of claim 1 , wherein the short form command indicates a desire to receive all available content associated with the message.
5 . The method of claim 1 , wherein the short form command indicates that no further messages should be sent.
6 . The method of claim 1 , wherein the short form command indicates that the user should receive a phone call.
7 . The method of claim 1 , wherein the short form command is persistent for a defined period of time.
8 . The method of claim 1 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted.
9 . The method of claim 1 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed.
10 . The method of claim 1 , wherein interpreting the short form command is done without regard to at least one of the channel the user is currently receiving messages from, a message the user received, and when a message was received by a user.
11 . The method of claim 1 , wherein the short form command facilitates navigation of content in a non-templated fashion, user acquisition, subscription, and profile management.
12 . The method of claim 1 , wherein the content of the message is transformed for delivery to the handset.
13 . The method of claim 1 , wherein the message content relates to at least one of weather, advertising, news, sports, entertainment, lifestyle, culture, community, user-generated content, and social networking
14 . The method of claim 1 , wherein the message is transmitted via at least one of SMS, MMS, WAP, the Internet, and e-mail.
15 . A system, comprising:
a message comprising content transmitted to a handset;
a response message solicitation, wherein the solicitation indicates a short form command structure for the response;
a response received from the handset comprising a short form command; and
the processed response using the short form command.
16 . The system of claim 15 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter.
17 . The system of claim 15 , wherein the short form command increments with each request for response.
18 . The system of claim 15 , wherein the short form command indicates a desire to receive all available content associated with the message.
19 . The system of claim 15 , wherein the short form command indicates that no further messages should be sent.
20 . The system of claim 15 , wherein the short form command indicates that the user should receive a phone call.
21 . The system of claim 15 , wherein the short form command is persistent for a defined period of time.
22 . The system of claim 15 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted.
23 . The system of claim 15 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed.
24 . The system of claim 15 , wherein interpreting the short form command is done without regard to at least one of the channel the user is currently receiving messages from, a message the user received, and when a message was received by a user.
25 . The system of claim 15 , wherein the short form command facilitates navigation of content in a non-templated fashion, user acquisition, subscription, and profile management.
26 . The system of claim 15 , wherein the content of the message is transformed for delivery to the handset.
27 . The system of claim 15 , wherein the message content relates to at least one of weather, advertising, news, sports, entertainment, lifestyle, culture, community, user-generated content, and social networking
28 . The system of claim 15 , wherein the message is transmitted via at least one of SMS, MMS, WAP, the Internet, and e-mail.
29 . A method of advertising on a mobile media services platform, comprising:
delivering a message comprising content to a user handset and associating an advertisement with the message;
offering the user additional advertisement information from within the advertisement;
associating at least one request for response with the offer, wherein the request for response is associated with a short form command structure; and
transmitting the additional advertisement information in accordance with the short form command.
30 . The method of claim 29 , further comprising tracking the short form command to target advertisements to specific users.
31 . The method of claim 29 , further comprising tracking the short form command to measure unique impressions.
32 . The method of claim 29 , wherein the advertisement is associated contextually with the content.
33 . The method of claim 29 , wherein the additional advertisement information is associated contextually with the content.
34 . The method of claim 29 , wherein the additional advertisement information is accessible on at least one of the Internet, a Web search page, Internet Yellow Pages, mobile search, SMS, WAP, directory assistance, an instant message, a click-to-call link, another channel, e-mail, and a podcast.
35 . The method of claim 29 , wherein transmitting comprises accessing a WAP interface.
36 . The method of claim 29 , wherein transmitting comprises accessing an internet browser.
37 . The method of claim 29 , wherein transmitting comprises accessing a telephony function.
38 . The method of claim 29 , wherein transmitting comprises accessing an e-mail application.
39 . The method of claim 29 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter.
40 . The method of claim 29 , wherein the short form command increments with each request for response.
41 . The method of claim 29 , wherein the short form command indicates a desire to receive all available content associated with the message.
42 . The method of claim 29 , wherein the short form command indicates that no further messages should be sent.
43 . The method of claim 29 , wherein the short form command indicates that the user should receive a phone call.
44 . The method of claim 29 , wherein the short form command is persistent for a defined period of time.
45 . The method of claim 29 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted.
46 . The method of claim 29 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed.
47 . The method of claim 29 , wherein disambiguating the short form command is done without regard to at least one of the channel the user is currently receiving messages.
48 . A system of advertising on a mobile media services platform, comprising:
a message comprising content delivered to a user handset and associating an advertisement with the message;
additional advertisement information offered to a user from within the advertisement;
at least one request for response associated with the offer, wherein the request for response is associated with a short form command structure; and
the additional advertisement information transmitted in accordance with the short form command.
49 . The system of claim 48 , further comprising the short form command tracked to target advertisements to specific users.
50 . The system of claim 48 , further comprising the short form command tracked to measure unique impressions.
51 . The system of claim 48 , wherein the advertisement is associated contextually with the content.
52 . The system of claim 48 , wherein the additional advertisement information is associated contextually with the content.
53 . The system of claim 48 , wherein the additional advertisement information is accessible on at least one of the Internet, a Web search page, Internet Yellow Pages, mobile search, SMS, WAP, directory assistance, an instant message, a click-to-call link, another channel, e-mail, and a podcast.
54 . The system of claim 48 , wherein transmitting comprises accessing a WAP interface.
55 . The system of claim 48 , wherein transmitting comprises accessing an internet browser.
56 . The system of claim 48 , wherein transmitting comprises accessing a telephony function.
57 . The system of claim 48 , wherein transmitting comprises accessing an e-mail application.
58 . The system of claim 48 , wherein the short form command is at least one of a number, a letter, multiples of letters, short words, and a number and a letter.
59 . The system of claim 48 , wherein the short form command increments with each request for response.
60 . The system of claim 48 , wherein the short form command indicates a desire to receive all available content associated with the message.
61 . The system of claim 48 , wherein the short form command indicates that no further messages should be sent.
62 . The system of claim 48 , wherein the short form command indicates that the user should receive a phone call.
63 . The system of claim 48 , wherein the short form command is persistent for a defined period of time.
64 . The system of claim 48 , wherein the short form command is persistent until a set of commands allocated to at least one of the user and channel has been exhausted.
65 . The system of claim 48 , wherein the short form command is unique to at least one of an individual user, a set of users with similar subscription profiles, a channel, and each channel to which a user is subscribed.
66 . The system of claim 48 , wherein disambiguating the short form command is done without regard to at least one of the channel the user is currently receiving messages.