Presenting unique search result contexts

1. An apparatus for presenting unique search result contexts, the apparatus comprising a computer processor, a computer memory operatively coupled to the computer processor, the computer memory having disposed within it computer program instructions that, when executed by the computer processor, cause the apparatus to carry out the steps of:

receiving, by a search result presentation module, a plurality of search results generated in response to a search query, wherein each search result includes context information associated with the search result;

identifying, by the search result presentation module for each search result, a displayable portion of the context information associated with the search result;

determining, by the search result presentation module for each search result, whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result; and

responsive to determining that the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result, updating, by the search result presentation module, the displayable portion of the context information for the search result,

wherein updating the displayable portion of the context information for the search result includes:

identifying, by the search result presentation module, a different portion of the context information associated with the search result; and

changing part of the displayable portion of the content by setting the displayable portion of the context information for the search result to the different portion of the context information associated with the search result.

2. The apparatus of claim 1 wherein determining whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result further comprises determining whether the displayable portion of the context information associated with the search result is an identical match of the displayable portion of the context information associated with another search result.

3. The apparatus of claim 1 wherein determining whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result further comprises determining whether the displayable portion of the context information associated with the search result is identical to the displayable portion of the context information associated with another search result within a predetermined threshold.

4. The apparatus of claim 1 wherein determining whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result further comprises determining whether the meaning of the displayable portion of the context information associated with the search result is similar to the meaning of the displayable portion of the context information associated with another search result within a predetermined threshold.

5. The apparatus of claim 1 wherein updating the displayable portion of the context information for the search result further comprises:

retrieving, by the search result presentation module, additional context information associated with the search result; and

setting, by the search result presentation module, the displayable portion of the context information for the search result to the additional context information associated with the search result.

6. The apparatus of claim 1 wherein the search result presentation comprises a module of a search engine.

7. The apparatus of claim 1 wherein the search result presentation module comprises a module of a search result rendering application.

8. A computer program product for presenting unique search result contexts, the computer program product disposed upon a computer readable storage medium, wherein the computer readable storage medium is not a signal, the computer program product comprising computer program instructions that, when executed, cause a computer to carry out the steps of:

receiving, by a search result presentation module, a plurality of search results generated in response to a search query, wherein each search result includes context information associated with the search result;

identifying, by the search result presentation module for each search result, a displayable portion of the context information associated with the search result; determining, by the search result presentation module for each search result, whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result; and

responsive to determining that the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result, updating, by the search result presentation module, the displayable portion of the context information for the search result,

wherein updating the displayable portion of the context information for the search result includes:

identifying, by the search result presentation module, a different portion of the context information associated with the search result; and

changing part of the displayable portion of the content by setting the displayable portion of the context information for the search result to the different portion of the context information associated with the search result.

9. The computer program product of claim 8 wherein determining whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result further comprises determining whether the displayable portion of the context information associated with the search result is an identical match of the displayable portion of the context information associated with another search result.

10. The computer program product of claim 8 wherein determining whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result further comprises determining whether the displayable portion of the context information associated with the search result is identical to the displayable portion of the context information associated with another search result within a predetermined threshold.

11. The computer program product of claim 8 wherein determining whether the displayable portion of the context information for the search result is a duplicate of the displayable portion of the context information for another search result further comprises determining whether the meaning of the displayable portion of the context information associated with the search result is similar to the meaning of the displayable portion of the context information associated with another search result within a predetermined threshold.

12. The computer program product of claim 8 wherein updating the displayable portion of the context information for the search result further comprises:

retrieving, by the search result presentation module, additional context information associated with the search result; and

setting, by the search result presentation module, the displayable portion of the context information for the search result to the additional context information associated with the search result.

13. The computer program product of claim 8 wherein the search result presentation comprises a module of a search engine.

14. The computer program product of claim 8 wherein the search result presentation module comprises a module of a search result rendering application.