Method for providing and obtaining content

1. A server comprising:

at least one storage unit configured to store user data for a user; and

a matching unit configured to:

access history data that indicates the user's history of purchasing or renting content items that belong to a plurality of content items;

select, for the user, a content category from a plurality of content categories based on the history data;

cause the content category to be reflected in the user data for the user;

receive distribution data from each advertiser of a plurality of advertisers;

wherein the plurality of advertisers includes a first advertiser;

wherein the distribution data is data, independent of any particular advertisement, provided by each advertiser of the plurality of advertisers; and

wherein the distribution data includes, for each advertiser of the plurality of advertisers:

an advertiser identifier, and

at least one distribution genre identifier; and

based, at least in part, on a distribution genre identifier reflected in the distribution data for the first advertiser and the content category reflected in the user data, select the first advertiser, of the plurality of advertisers, as an advertiser to which information about the user is to be sent;

wherein the server is configured to, based on the selection of the first advertiser by the matching unit, send information about the user to the first advertiser.

2. The server according to claim 1 , wherein:

the server is further configured to receive, from each content provider of a plurality of content providers, contents preference information comprising one or more of:

purchase contents information that indicates what content items users have purchased from the content provider, and

rental contents information that indicates what content items users have rented from the content provider, and

the history data is based, at least in part, on the received contents preference information.

3. The server according to claim 2 , wherein the information about the user that the server provides to the first advertiser includes registration information, of the user, that the user provided to register with one or more content providers of the plurality of content providers.

4. The server according to claim 1 , wherein the matching unit is configured to select the first advertiser based, at least in part, on a comment, provided by the user.

5. The server according to claim 1 , further comprising a charging unit configured to charge a fee to the first advertiser in connection with supplying the information about the user to a terminal of the first advertiser.

6. The server according to claim 1 , wherein:

the distribution data is part of sponsor registration information received from each advertiser of the plurality of advertisers;

the sponsor registration information includes at least two of sponsor name, telephone number, email address, genre of recommendation contents, and comment.

7. The server according to claim 6 , wherein the server is configured further to match user information and sponsor registration information.

8. The server according to claim 1 , wherein the matching unit is further configured to:

determine using the access history data a number of times the user's history of purchasing or renting content items includes content of a first content category;

compare the number of times with a threshold value, wherein the threshold value includes a number to determine whether the user has viewed enough of the first content category to demonstrate a taste of the user; and

if the threshold value has been met, assign in the user's user data the first content category.

9. The server according to claim 1 , wherein the server is further configured to cause the first advertiser to select advertising content that corresponds to the content category for the user.

10. The server according to claim 1 , wherein the server comprises an intermediate server including the matching unit and the matching unit is further configured to:

receive from the user's device the user's history of purchasing or renting content items; and

determine, based on a first content item of the user's history of purchasing or renting content items, that the first content item belongs to the content category;

wherein the step of causing the content category to be reflected in the user data for the user comprises incrementing a value reflected in the user data associated with the content category.

11. A method, comprising acts of:

(A) storing in at least one storage unit, user data for a user; and

(B) executing a matching unit configured to:

access history data that indicates the user's history of purchasing or renting content items that belong to a plurality of content items;

select, for the user, a content category from a plurality of content categories based on the history data;

cause the content category to be reflected in the user data for the user;

receive distribution data from each advertiser of a plurality of advertisers,

wherein the plurality of advertisers includes a first advertiser;

wherein the distribution data is data, independent of any particular advertisement, provided by each advertiser of the plurality of advertisers, and

wherein the distribution data includes, for each advertiser of the plurality of advertisers:

an advertiser identifier, and

at least one distribution genre identifier; and

based, at least in part, on a distribution genre identifier reflected in the distribution data for the first advertiser and the content category reflected in the user data, select the first advertiser, of the plurality of advertisers, as an advertiser to which information about the user is to be sent,

wherein based on the selection of the first advertiser, send information about the user to the first advertiser.

12. The method according to claim 11 , further comprising: (C) receiving, from each content provider of a plurality of content providers, contents preference information submitted by the user, the contents preference information comprising one or more of purchase contents information that indicates what content items users have purchased from the content provider, or rental contents information that indicates what content items users have purchased from the content provider; and (D) receiving authorization to use the received contents preference information from the user;

wherein the selecting the first advertiser is based at least in part on the contents preference information.

13. The method according to claim 12 , further comprising (D) supplying user information to a terminal associated with the first advertiser that the user provided to register with one or more content providers of the plurality of content providers.

14. The method according to claim 11 , wherein the user data comprises a comment provided by the user used to select the first advertiser.

15. The method according to claim 11 , further comprising (C) charging a fee to the first advertiser in connection with supplying the information about the user to a terminal of the first advertiser.

16. The method according to claim 12 , wherein the distribution data is part of sponsor registration information that includes at least two of sponsor name, telephone number, email address, genre of recommendation contents, and comment.

17. The method according to claim 16 , further comprising (C) matching user information and sponsor registration information.

18. At least one computer-readable medium having instructions recorded thereon which, when executed by a computer, perform a method comprising acts of:

(A) storing in at least one storage unit, user data for a user; and

(B) executing a matching unit configured to:

access history data that indicates the user's history of purchasing or renting content items that belong to a plurality of content items;

select, for the user, a content category from a plurality of content categories based on the history data;

cause the content category to be reflected in the user data for the user;

receive distribution data from each advertiser of a plurality of advertisers

wherein the plurality of advertisers includes a first advertiser,

wherein the distribution data is data, independent of any particular advertisement, provided by each advertiser of the plurality of advertisers, and

wherein the distribution data includes, for each advertiser of the plurality of advertisers:

an advertiser identifier, and

at least one distribution genre identifier; and

based, at least in part, on a distribution genre identifier reflected in the distribution data for the first advertiser and the content category reflected in the user data, select the first advertiser, of the plurality of advertisers, as an advertiser to which information about the user is to be sent.