BUYER GROUP TARGETED ADVERTISING IN A DEMAND DRIVEN PROMOTION SYSTEM
A system and method for providing a demand driven promotion system supporting social networking and searching, substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.
1 . A method of targeted advertising comprising:
receiving first information regarding an advertisement;
associating the first information with second information regarding one or more of a product, product category or type, seller or manufacturer;
identifying one or more buyer groups that have been or are being formed related to at least a portion of the second information; and
communicating the advertisement to the one or more identified buyer groups.
2 . The method of claim 1 , wherein the receiving the information occurs in connection with a site that comprises a sales site associated with a seller or manufacturer.
3 . The method of claim 1 , wherein the receiving the information occurs in connection with a multi-seller retailer site.
4 . The method of claim 1 , wherein the receiving the information occurs in connection with a server system that comprises a non-selling system.
5 . The method of claim 1 , wherein the receiving the information occurs in connection with a server system that comprises a buyer group server system.
6 . The method of claim 5 , wherein the server system comprises a site having a general purpose search engine interface.
7 . The method of claim 1 , wherein the identifying one or more buyer groups comprises searching one or more buyer group databases.
8 . The method of claim 1 , wherein the communicating the advertisement occurs via a buyer interface.
9 . A method of targeted advertising comprising:
receiving first information regarding an advertisement, the first information being associated with second information regarding one or more of a product, product category or type, seller or manufacturer;
identifying one or more buyer groups that have been or are being formed related to at least a portion of the second information; and
communicating the advertisement to the one or more identified buyer groups.
10 . The method of claim 9 , wherein the receiving the information occurs in connection with a site that comprises a sales site associated with a seller or manufacturer.
11 . The method of claim 9 , wherein the receiving the information occurs in connection with a multi-seller retailer site.
12 . The method of claim 9 , wherein the receiving the information occurs in connection with a server system that comprises a non-selling system.
13 . The method of claim 9 , wherein the receiving the information occurs in connection with a server system that comprises a buyer group server system.
14 . The method of claim 13 , wherein the server system comprises a site having a general purpose search engine interface.
15 . The method of claim 9 , wherein the identifying one or more buyer groups comprises searching one or more buyer group databases.
16 . The method of claim 9 , wherein the communicating the advertisement occurs via a buyer interface.
17 . A method of targeted advertising comprising:
receiving information regarding a buyer group that has been or is being formed, the buyer group being associated with information regarding one or more of a product, product category or type, seller or manufacturer;
identifying one or more advertisements related to at least a portion of the information; and
communicating the one or more advertisements to the one or more identified buyer groups.
18 . The method of claim 16 , wherein the receiving the information occurs in connection with a site that comprises a sales site associated with a seller or manufacturer.
19 . The method of claim 16 , wherein the receiving the information occurs in connection with a multi-seller retailer site.
20 . The method of claim 16 , wherein the receiving the information occurs in connection with a server system that comprises a non-selling system.
21 . The method of claim 16 , wherein the receiving the information occurs in connection with a server system that comprises a buyer group server system.
22 . The method of claim 20 , wherein the server system comprises a site having a general purpose search engine interface.
23 . The method of claim 16 , wherein the identifying one or more advertisements comprises searching one or more advertisement databases.
24 . The method of claim 16 , wherein the communicating the one or more advertisements occurs via a buyer interface.