Presenting content built around word phrases selected for profitability
View Patent ↗A computing device receives, over a network, information regarding word phrases (e.g., search terms) and determines longevity values associated with content built around the word phrases. The computing device selects, based on the longevity values, a first phrase from the word phrases. Content is built or created around the first phrase, and the built or created content is presented or published over a network such as the Internet.
1. A tangible machine-readable medium having stored thereon a set of instructions, which when executed on a computing device, cause the computing device to:
receive, over a network, information regarding word phrases;
determine, via a physical computing device, longevity values associated with content built around the word phrases;
determine advertising rates associated with the word phrases; and
select, based on the longevity values and the advertising rates, a first phrase from the word phrases.
2. The machine-readable medium of claim 1 , wherein each of the word phrases is a search term, and the network is the Internet.
3. The machine-readable medium of claim 1 , wherein the determining longevity values comprises categorizing each of the word phrases, and mapping a category for each word phrase to a respective longevity value.
4. A method for ranking a search term, comprising:
receiving, via a physical computing device, information regarding people who are searching the search term;
determining a traffic estimate of the search term, wherein the determining includes determining a frequency of views of content for the search term; and
determining longevity of the search term.
5. The method of claim 4 , further comprising receiving information regarding an amount advertisers pay for the search term, and receiving information regarding a click-thru rate of the search term.
6. The method of claim 4 , wherein the determining the traffic estimate of the search term further includes determining a gross competitive score.
7. The method of claim 6 , wherein the determining the gross competitive score is based on a click-thru rate and a word count.
8. The method of claim 4 , further comprising validating an amount advertisers pay for the search term.
9. The method of claim 4 , further comprising receiving information regarding an amount advertisers pay for the search term.
10. The method of claim 4 , further comprising building content around the search term, and presenting the content over the Internet.
11. The method of claim 4 , wherein the determining the traffic estimate of the search term further includes determining a percentile competitive score.
12. The method of claim 4 , further comprising determining a gross competitive score based on a cost per click and a letter count.
13. A system, comprising:
at least one physical computing device coupled to external database sources, wherein the at least one computing device publishes content built around a word phrase;
a competitive ability module, coupled to the sources, to determine a traffic estimate of the word phrase; and
a longevity module, coupled to the sources, to determine a longevity of the word phrase, wherein a longevity value is determined by categorizing the word phrase, and mapping a category for the word phrase to the longevity value.
14. The system of claim 13 , wherein the sources include an advertising rate source having information regarding an amount advertisers pay for the word phrase.
15. The system of claim 14 , wherein the at least one computing device computes a ranking value for the word phrase based on outputs from the competitive ability module and the longevity module.
16. The system of claim 13 , wherein the at least one computing device determines a longevity value associated with content built around the word phrase.
17. The system of claim 16 , wherein the at least one computing device further determines an advertising rate associated with the word phrase.