IP Library Patent Application 13481165
Patent Application
App. No. 13/481,165

Real-Time Advertisement Negotiation

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Quick Facts
Patent No.
US None
App. No.
13/481,165
Abstract

Methods and systems are disclosed for providing advertisements to consumers when the consumers are proximate the physical location of the advertising merchant. Negotiation of prices/discounts can be facilitated. A user can be provided with an advertisement via a mobile device of the user while walking past a store. The advertisement can include a price/discount. The user can respond to the advertisement by proposing a price/discount that is more favorable to the user. This process can repeat indefinitely. If agreement is reached regarding the price/discount, then the user can enter the store and make the purchase.

Claims (45)

1 . A system comprising:

a memory storing account information for a user in a user account, the account information including an indication of a desire of the user to receive advertisements from a merchant when the user is proximate the merchant;

one or more processors operable to:

receive a communication including an indication of the user being proximate the merchant and information regarding an advertisement from the merchant, the information regarding the advertisement including an incentive;

access the user account;

determine from the user account if the user desires to receive the advertisement;

facilitate communication of the advertisement to the user if the user desires to receive the advertisement; and

facilitate negotiation of the incentive between the user and the merchant.

2 . The system of claim 1 , wherein the processor(s) are operable to automatically negotiate the price/discount on behalf of the user.

3 . The system of claim 1 , wherein the processor(s) are operable to automatically negotiate the price/discount on behalf of the merchant.

4 . The system of claim 1 , wherein the processor(s) are operable to automatically negotiate the price/discount on behalf of both the user and the merchant.

5 . The system of claim 1 , wherein the account information specifies from what merchants the user desires to receive advertisements.

6 . The system of claim 1 , wherein the account information specifies for what products the user desires to receive advertisements.

7 . The system of claim 1 , wherein the account information specifies from what merchant locations the user desires to receive advertisements.

8 . The system of claim 1 , wherein the account information specifies at what times the user desires to receive advertisements.

9 . The system of claim 1 , wherein the account information specifies how much of a discount is required by the user.

10 . The system of claim 1 , wherein the advertisement is communicated to the user via text.

11 . The system of claim 1 , wherein the advertisement is communicated to the user via voice.

12 . The system of claim 1 , wherein the user is invited to view a web site of the merchant.

13 . The system of claim 1 , wherein the processor(s) are further operable to:

access a merchant account; and

deter mine from the merchant account if the merchant is presently open; and

communicate the advertisement to the user only when the merchant is open.

14 . The system of claim 1 , wherein the processor(s) are further operable to:

access a merchant account;

determine from the merchant account if the merchant is presently open; and

communicate the advertisement to the user when the merchant is closed, wherein the advertisement comprises hours during which the merchant is open.

15 . The system of claim 1 , wherein the advertisement is communicated to a mobile device of the user.

16 . The system of claim 1 , wherein the advertisement is communicated to an app of a mobile device of the user.

17 . A method comprising:

storing, in a memory, account information for a user in a user account, the account information including an indication of a desire of the user to receive advertisements from a merchant when the user is proximate the merchant;

receiving, electronically by one or more processors, a communication including an indication of the user being proximate the merchant and information regarding an advertisement from the merchant, the information regarding the advertisement including an incentive;

accessing, by the processor(s), the user account;

determining, by the processor(s), from the user account if the user desires to receive the advertisement;

facilitating, by the processor(s), communication of the advertisement to the user if the user desires to receive the advertisement; and

facilitating, by the processor(s), negotiation of the incentive between the user and the merchant.

18 . The method of claim 17 , wherein the processor(s) are operable to automatically negotiate the price/discount on behalf of the user.

19 . The method of claim 17 , wherein the processor(s) are operable to automatically negotiate the price/discount on behalf of the merchant.

20 . A computer program product comprising a non-transitory computer readable medium having computer readable and executable code for instructing a processor to perform a method, the method comprising:

storing, in a memory, account information for a user in a user account, the account information including an indication of a desire of the user to receive advertisements from a merchant when the user is proximate the merchant;

receiving, electronically by one or more processors, a communication including an indication of the user being proximate the merchant and information regarding an advertisement from the merchant, the information regarding the advertisement including an incentive;

accessing, by the processor(s), the user account;

determining, by the processor(s), from the user account if the user desires to receive the advertisement;

facilitating, by the processor(s), communication of the advertisement to the user if the user desires to receive the advertisement; and

facilitating, by the processor(s), negotiation of the incentive between the user and the merchant.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 23, 2015
From: EBAY INC.
To: PAYPAL, INC.
Reel/Frame 036169/0798 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 25, 2012
From: MEDLEN, JIRI
To: EBAY, INC.
Reel/Frame 028273/0096 →