Granted Patent B2

US 8,359,019 · App. 13/487,251 · Granted Jan 22, 2013

Abstract

Claims (32)

1. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the target mobile content accessed by a user of a first mobile communication facility;

receiving a datum associated with the first mobile communication facility, wherein the datum corresponds to geographic information relating to the first mobile communication facility;

weighting the targeted mobile content based at least in part on the interaction information and the geographic information relating to the first mobile communication facility; and

providing the weight as a parameter for use in the prioritization of the target mobile content for presentation on a second mobile communication facility.

2. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information has a user authority associated with it.

3. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information indicates a transaction event having occurred.

4. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information includes a transaction history.

5. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information includes a purchase history.

6. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information includes a user history.

7. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the weighting of the target mobile content further comprises weighting the target mobile content at least in part on a plurality of interaction information relating to the mobile content.

8. The computer system having the one or more non-transitory computer readable mediums of claim 7 , wherein the plurality of interaction information relates to a plurality of mobile communication facilities.

9. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the mobile content is a downloadable content.

10. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the mobile content is a sponsored link.

11. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a cellular phone.

12. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a phone.

13. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a mobile phone.

14. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the second mobile communication facility is a GSM phone.

15. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information is based at least in part on a user transaction.

16. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information is based at least in part on an expertise.

17. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the interaction information is a segmentation of at least one factor associated with the first mobile communication facility.

18. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the weighting of the mobile content is presented as a score.

19. The computer system having the one or more non-transitory computer readable mediums of claim 1 , wherein the geographic information includes at least:

(a) a previous location;

(b) a current location;

(c) a series of geographic coordinates; or

(d) a plurality of geographic regions.

20. A computer system having one or more non-transitory computer readable mediums having stored thereon instructions which, when executed by one or more processors of the computer system, causes the one or more processors to prioritize a target mobile content by:

receiving interaction information relating to the mobile content accessed by a user of a first mobile communication facility;

receiving a datum associated with the first mobile communication facility, wherein the datum corresponds to geographic information relating to the first mobile communication facility;

weighting the mobile content based at least in part on the interaction information and the geographic information relating to the first mobile communication facility; and

prioritizing the target mobile content for presentation on a second mobile communication facility based at least in part according to the weighting.

Assignments (10)