IP Library › Patent Application 13526632
Patent Application
App. No. 13/526,632

System for Targeting Advertisements Based on Patient Electronic Medical Record Data

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Quick Facts
Patent No.
US None
App. No.
13/526,632
Abstract

A patient specific informational material distribution system, comprises at least one repository of informational material items associated with corresponding particular medical conditions and an individual item is associated with at least one medical condition. An interface acquires patient specific medical data associating a particular medical condition with a specific patient. A data processor, coupled to the at least one repository and the interface, uses the at least one repository in identifying informational items associated with the particular medical condition of the specific patient in response to the acquired patient specific medical data. A distribution processor coupled to the data processor, distributes the identified informational items to the specific patient.

Claims (64)

1 . A patient specific informational material distribution system, comprising:

at least one repository of informational material items associated with corresponding particular medical conditions, an individual item being associated with at least one medical condition;

an interface for acquiring patient specific medical data associating a particular medical condition with a specific patient;

a data processor, coupled to said at least one repository and said interface, for using said at least one repository in identifying informational items associated with said particular medical condition of said specific patient in response to the acquired patient specific medical data; and

a distribution processor coupled to said data processor, for distributing the identified informational items to said specific patient.

2 . A system according to claim 1 , wherein

said at least one repository associates an individual informational material item with an attribute of a particular medical condition and

said distribution processor distributes said individual informational material item to said specific patient in response to a determination said patient specific medical data has said attribute of said particular medical condition.

3 . A system according to claim 2 , wherein

said attribute comprises a diagnosis.

4 . A system according to claim 2 , wherein

said attribute comprises at least one of, (a) laboratory test result and (b) a complaint.

5 . A system according to claim 1 , wherein

said at least one repository associates an individual informational material item with a plurality of attributes of a particular medical condition and

said distribution processor distributes said individual informational material item to said specific patient in response to a determination said patient specific medical data has said attributes of said particular medical condition, said plurality of attributes comprising at least three of, (a) Information from current and past inpatient stays, (b) patient Age, Gender, height or weight, (c) Diagnosis codes, (d) Treatments, (e) Laboratory test results, (f) Medical Assessments, (g) Allergies, (h) diet and (h) medical complaint.

6 . A system according to claim 1 , wherein

said at least one repository associates an individual informational material item with an attribute and associated attribute score value of a particular medical condition and

said distribution processor distributes said individual informational material item to said specific patient in response to a determination said patient specific medical data has said attribute of said particular medical condition and said score values exceeds a predetermined threshold.

7 . A system according to claim 1 , wherein

said at least one repository associates an individual informational material item with a plurality of different attributes and associated individual attribute weighting values, of a particular medical condition and

said distribution processor distributes said individual informational material item to said specific patient in response to a determination said patient specific medical data has said plurality of different attributes of said particular medical condition and a sum of said weighting values.

8 . A system according to claim 7 , wherein

said distribution processor distributes said individual informational material item to said specific patient in response to said sum of said weighting values or a value derived using said sum of said weighting values, exceeding a predetermined threshold.

9 . A system according to claim 7 , wherein

an individual attribute is associated with a plurality of different predetermined individual attribute weighting values and a particular weight of said plurality of different predetermined individual attribute weighting values is selected in response to a type of an individual informational material item

10 . A system according to claim 9 , wherein

said type of an individual informational material item comprises at least one of, (a) a clinical type and (b) a social type.

11 . A system according to claim 7 , wherein

an individual attribute comprises a diagnosis and

said individual attribute is associated with a plurality of different predetermined individual attribute weighting values and a particular weight of said plurality of different predetermined individual attribute weighting values is selected in response to a type of said diagnosis.

12 . A system according to claim 1 , wherein

said informational material items comprise at least one of, (a) advertisements and (b) educational materials.

13 . A patient specific informational material distribution method, comprising the activities of:

storing in at least one repository, informational material items associated with corresponding particular medical conditions, an individual item being associated with at least one medical condition;

acquiring patient specific medical data associating a particular medical condition with a specific patient;

using said at least one repository in identifying informational items associated with said particular medical condition of said specific patient in response to the acquired patient specific medical data; and

distributing the identified informational items to said specific patient.

14 . A method according to claim 13 , including the steps of

associating in a database in said at least one repository an individual informational material item with an attribute of a particular medical condition and

distributing said individual informational material item to said specific patient in response to a determination said patient specific medical data has said attribute of said particular medical condition.

15 . A method according to claim 14 , wherein

said attribute comprises a diagnosis.

16 . A method according to claim 14 , wherein

said attribute comprises at least one of, (a) laboratory test result and (b) a complaint.

17 . A method according to claim 13 , including the steps of

associating in a database in said at least one repository an individual informational material item with a plurality of attributes of a particular medical condition and

distributing said individual informational material item to said specific patient in response to a determination said patient specific medical data has said attributes of said particular medical condition, said plurality of attributes comprising at least three of, (a) Information from current and past inpatient stays, (b) patient Age, Gender, height or weight, (c) Diagnosis codes, (d) Treatments, (e) Laboratory test results, (f) Medical Assessments, (g) Allergies, (h) diet and (h) medical complaint.

18 . A method according to claim 13 , including the steps of

associating in a database in said at least one repository an individual informational material item with an attribute and associated attribute score value of a particular medical condition and

distributing said individual informational material item to said specific patient in response to a determination said patient specific medical data has said attribute of said particular medical condition and said score values exceeds a predetermined threshold.

19 . A method according to claim 13 , including the steps of

associating in a database in said at least one repository an individual informational material item with a plurality of different attributes and associated individual attribute weighting values, of a particular medical condition and

distributing said individual informational material item to said specific patient in response to a determination said patient specific medical data has said plurality of different attributes of said particular medical condition and a sum of said weighting values.

20 . A method according to claim 19 , including the step of

distributing said individual informational material item to said specific patient in response to said sum of said weighting values or a value derived using said sum of said weighting values, exceeding a predetermined threshold.

21 . A method according to claim 19 , wherein

an individual attribute is associated with a plurality of different predetermined individual attribute weighting values and a particular weight of said plurality of different predetermined individual attribute weighting values is selected in response to a type of an individual informational material item.

22 . A method according to claim 21 wherein

said type of an individual informational material item comprises at least one of, (a) a clinical type and (b) a social type.

23 . A method according to claim 19 , wherein

an individual attribute comprises a diagnosis and

said individual attribute is associated with a plurality of different predetermined individual attribute weighting values and a particular weight of said plurality of different predetermined individual attribute weighting values is selected in response to a type of said diagnosis.

24 . A method according to claim 13 , wherein

said informational material items comprise at least one of, (a) advertisements and (b) educational materials.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 6, 2015
From: SIEMENS MEDICAL SOLUTIONS USA, INC.
To: CERNER INNOVATION, INC.
Reel/Frame 034914/0556 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 21, 2012
From: NEFF, ROBERT A
To: SIEMENS MEDICAL SOLUTIONS USA, INC.
Reel/Frame 028418/0605 →