IP Library Patent Application 13540159
Patent Application
App. No. 13/540,159

System and Method for Researching Virtual Markets and Optimizing Product Placements and Displays

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Quick Facts
Patent No.
US None
App. No.
13/540,159
Abstract

A system and method for researching virtual markets and using the research to optimize product placements and displays. The system includes a monitoring engine configured to monitor information about user reactions and/or at least one product. The system also includes a recommendation engine configured to recommend a location within a virtual universe to display the at least one product based on the information monitored by the monitoring engine and a display engine configured to display the at least one product at a recommended location.

Claims (21)

1 . A system comprising:

a monitoring engine configured to monitor information about a user reaction and/or at least one product;

a recommendation engine configured to recommend a location within a virtual universe to display the at least one product based on the information monitored by the monitoring engine; and

a display engine configured to display the at least one product at a recommended location.

2 . The system of claim 1 , wherein the monitoring engine is further configured to monitor one or more of a user interaction, a user response, a user opinion, or a user movement.

3 . The system of claim 1 , further comprising a weighing engine configured to weigh the monitored information about the user reactions and/or the at least one product using a pairwise comparison.

4 . The system of claim 1 , wherein the recommendation is determined by: where the user places one or more of the at least one product; how the user interacts with the at least one product; the user's opinions and/or comments about the at least one product; how proximate the user places the at least one product to other products; and popularity of similar products.

5 . The system of claim 1 , wherein the display engine dynamically displays the at least one product.

6 . The system of claim 1 , further comprising a remuneration engine configured to provide discounted products, rewards, or money to the user.

7 . The system of claim 1 , further comprising a billing engine configured to charge a vendor for the information about the user and/or the at least one product.

8 . The system of claim 1 , further comprising an aggregating engine which aggregates user reactions or interactions.

9 . The system of claim 8 , wherein the recommendation engine recommends the location to place the at least one product based on the aggregated user reactions or interactions.

10 . The system of claim 8 , further comprising dynamically changing a product display based on the user reactions or interactions.

11 . The method of claim 8 , wherein the aggregated user reactions or interactions are sold to at least one vendor in the real world.

12 . The system of claim 1 , comprising:

a determining engine configured to determine a user status;

the monitoring engine configured to monitor the one or more user reactions or interactions, which include at least one of: where the user places one or more of the at least one product; how the user interacts with the at least one product; the user's opinions and/or comments about the at least one product; how proximate the user places the at least one product to other products; and popularity of similar products;

an assigning engine configured to assign a weight to each of the user reactions or interactions;

a weighing engine configured to weigh the user reactions or interactions;

the recommendation engine configured to recommend the location based on the weighing and the aggregated one or more user reactions or interactions; and

the assessing engine configured to assess a fee for the displaying.

Assignments (2)
CHANGE OF ADDRESS Recorded Jan 21, 2016
From: RAKUTEN, INC.
To: RAKUTEN, INC.
Reel/Frame 037567/0507 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 29, 2015
From: INTERNATIONAL BUSINESS MACHINES CORPORATION
To: RAKUTEN, INC.
Reel/Frame 034849/0074 →