IP Library Patent Application 13540875
Patent Application
App. No. 13/540,875

System and Method for Researching Virtual Markets and Optimizing Product Placements and Displays

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Quick Facts
Patent No.
US None
App. No.
13/540,875
Abstract

A system and method for researching virtual markets and using the research to optimize product placements and displays. The system includes a monitoring engine configured to monitor information about user reactions and/or at least one product. The system also includes a recommendation engine configured to recommend a location within a virtual universe to display the at least one product based on the information monitored by the monitoring engine and a display engine configured to display the at least one product at a recommended location.

Claims (18)

1 . A method for deploying an application for displaying products, comprising:

providing a computer infrastructure being operable to:

gather information ascertained about an interaction between at least one user and a product or display in a virtual universe;

recommend at least one location to display the product or the display based on the gathered information; and

display the product or the display at the at least one location.

2 . The method of claim 1 , wherein the information is ascertained by a monitoring engine, which is configured to monitor one or more of a reaction, response, opinion, or movement made by the at least one user.

3 . The method of claim 1 , wherein the computer infrastructure is further operable to create a graphical representation of the at least one location and recommend one or more of the at least one location to display the product or the display to at least one real world vendor.

4 . The method of claim 1 , wherein the product is dynamically displayed at the at least one location.

5 . The method of claim 1 , wherein the computer infrastructure is at least one of supported, deployed, maintained, and created by a service provider.

6 . The method of claim 1 , further comprising:

monitoring information about a user reaction and/or at least one product or display; and

recommending a location within a virtual universe to display the at least one product based on the monitored information.

7 . The method of claim 6 , wherein the monitoring comprises monitoring one or more of a user interaction, a user response, a user opinion, or a user movement.

8 . The method of claim 6 , further comprising weighing the monitored information using a pairwise comparison.

9 . The method of claim 1 , wherein the recommendation is determined by: where the at least one user places the product; how the at least one user interacts with the product or display; the at least one user's opinions and/or comments about the product or display; how proximate the at least one user places the at least one product to other products; and popularity of similar products.

10 . The method of claim 1 , further comprising providing discounted products, rewards, or money to the at least one user.

11 . The method of claim 1 , further comprising charging a vendor for the information about the at least one user and/or the product.

12 . The method of claim 1 , further comprising dynamically changing a product display based on user reactions or interactions.

Assignments (2)
CHANGE OF ADDRESS Recorded Jan 21, 2016
From: RAKUTEN, INC.
To: RAKUTEN, INC.
Reel/Frame 037567/0507 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 29, 2015
From: INTERNATIONAL BUSINESS MACHINES CORPORATION
To: RAKUTEN, INC.
Reel/Frame 034849/0074 →