Incentive network for distributing incentives on a network-wide basis and for permitting user access to individual incentives from a plurality of network servers

1. A method performed by a server for accessing incentives in a network, the method comprising:

receiving, by one or more processors programmed with one or more computer program instructions, an access request from a device associated with a user and connected to the network;

receiving, by the one or more processors, subscription information from the device associated with the user, wherein the subscription information: (i) indicates an interest by the user in receiving targeted incentive information, (ii) is generated based on user input via a registration form to indicate the interest, and (iii) is stored at the device associated with the user;

transmitting, by the one or more processors, at least a portion of the subscription information corresponding to the access request to a host;

receiving, by the one or more processors, incentive information from the host reflecting available incentives associated with the subscription information; and

transmitting, by the one or more processors, content associated with the access request and the incentive information to the device associated with the user based on the access request.

2. The method of claim 1 , wherein receiving an access request from a device associated with a user, includes:

receiving a request for a network document stored at least in part at the server.

3. The method of claim 1 , wherein the subscription information includes identifying information, and wherein transmitting at least a portion of subscription information corresponding to the access request to a host, includes: determining whether an indication exists that the user subscribes to receive information associated with available incentives.

4. The method of claim 3 , wherein determining whether an indication exists that the user subscribes to receive information associated with available incentives, includes:

transmitting a subscriber request to the device associated with the user; and

receiving a response from the device associated with the user, the response including a subscriber ID that identifies the subscriber.

5. The method of claim 1 , wherein transmitting subscription information corresponding to the access request to a host, includes:

transmitting a subscriber ID corresponding to the device associated with the user to the host and a server ID corresponding to the server.

6. The method of claim 5 , wherein receiving incentive information from the host reflecting available incentives corresponding to the identifying information, includes: receiving incentive information reflecting a selection of incentives based on the subscriber ID or the server ID.

7. The method of claim 1 , wherein receiving incentive information from the host reflecting available incentives corresponding to the subscription information, includes: transmitting a subscriber ID corresponding to the device associated with the user to the host.

8. A computer-implemented method implemented at a device associated with a user for accessing incentives in an network, the method comprising:

transmitting, by one or more processors programmed with one or more computer program instructions, an access request to access a server in the network;

receiving, by the one or more processors, a registration form;

obtaining, by the one or more processors, subscription information based on user input in relation to the registration form, wherein the subscription information indicates an interest by the user in receiving targeted incentive information;

storing, by the one or more processors, the subscription information at the device associated with the user;

transmitting, by the one or more processors, the subscription information to the server; and

receiving, by the one or more processors, in response to the access request, incentive information reflecting available incentives associated with the subscription information, wherein the server provides the subscription information to a host that selects and transmits the incentive information to the server based on the subscription information.

9. The method of claim 8 , wherein transmitting an access request to access a server in the network, includes: providing a browser enabling a user to formulate and transmit the access request.

10. The method of claim 8 , wherein receiving, in response to the access request, incentive information reflecting available incentives associated with the subscription information, includes:

receiving selected incentive information reflecting a server ID associated with the server, wherein the server provides the server ID to the host for selection of the incentive information.

11. A system for accessing incentives in a network, comprising:

a network server comprising one or more processors programmed with one or more computer program instructions to:

receive an access request from a device associated with a user and connected to the network;

receive subscription information from the device associated with the user, wherein the subscription information: (i) indicates an interest by the user in receiving targeted incentive information, (ii) is generated based on user input via a registration form to indicate the interest, and (iii) is stored at the device associated with the user;

transmit at least a portion of the subscription information corresponding to the access request to a host;

receive incentive information from the host reflecting available incentives associated with the subscription information; and

transmit content associated with the request, including the incentive information, to the device associated with the user in response to the access request.

12. The system of claim 11 , wherein the access request comprises a request for a document stored at least in part at the server.

13. The system of claim 11 , wherein the subscription information includes identifying information, and wherein the one or more processors are further programmed to: determine whether an indication exists that the user subscribes to receive information associated with available incentives.

14. The system of claim 13 , wherein the one or more processors are further programmed to:

transmit a subscriber request to the device associated with the user; and

receive a response from the device associated with the user, the response including a subscriber ID that identifies the subscriber.

15. The system of claim 11 , wherein the one or more processors are further programmed to:

transmit a subscriber ID corresponding to the device associated with the user to the host and a server ID corresponding to the server.

16. The system of claim 15 , wherein the one or more processors are further programmed to:

obtain incentive information reflecting a selection of incentives based on the subscriber ID or the server ID.

17. The system of claim 11 , wherein the one or more processors are further programmed to: transmit a subscriber ID corresponding to the device associated with the user to the host.

18. A system for accessing incentives in an network, comprising:

a device associated with a user, the device comprising one or more processors programmed with one or more computer program instructions to:

transmit an access request to access a server in the network;

receive a registration form;

obtain subscription information based on user input in relation to the registration form, wherein the subscription information indicates an interest by the user in receiving targeted incentive information;

store the subscription information at the device associated with the user;

transmit the subscription information to the server; and

receive, in response to the access request, incentive information reflecting available incentives associated with the subscription information, wherein the server provides the subscription information to a host that selects and transmits the incentive information to the server based on the subscription information.

19. The system of claim 18 , wherein the one or more processors are further programmed to provide a browser enabling the user to formulate and transmit the access request.

20. The system of claim 18 , wherein the one or more processors are further programmed to obtain selected incentive information reflecting a server ID associated with the server, wherein the server provides the server ID to the host for selection of the incentive information.

21. The method of claim 1 , wherein the content associated with the access request comprises first content and second content, the method further comprising;

obtaining, by the one or more processors, the first content from a first website operator; and

obtaining, by the one or more processors, the second content from a second website operator.

22. A system for accessing incentives in a network, comprising:

a host server comprising one or more processors programmed with one or more computer program instructions to:

receive subscription information from a network server, wherein the subscription information is associated with an access request made at the network server by a user and wherein the subscription information: (i) indicates an interest by the user in receiving targeted incentive information, (ii) is generated based on user input via a registration form, and (iii) is stored at the device associated with the user;

obtain one or more available incentives based on the subscription information; and

transmit the one or more available incentives to the network server, wherein the one or more available incentives are provided to the user through the network server.

23. A system for providing targeted incentives to a user irrespective of which web server serving participating web sites is used by the user, comprising:

a host server comprising one or more processors programmed by one or more computer program instructions to:

receive a first request from a first website operator that operates a first website having first content, wherein the first request includes subscription information for a first user;

transmit to the first website operator targeted incentives based on the first request, wherein the first website operator combines the targeted incentives with the first content on the first website;

receive a second request from a second website operator that operates a second website having second content, wherein the second request includes the subscription information for the first user; and

transmit to the second website operator targeted incentives based on the second request, wherein the second website operator combines the targeted incentives with the second content on the second website.

24. The system of claim 23 , wherein the one or more processors are further programmed to:

receive a third request from a third website operator that operates a third website having third content, wherein the third request includes the subscription information for the first user; and

transmit to the third website operator targeted incentives based on the third request, wherein the third website operator combines the targeted incentives with the third content on the third website.