SYSTEM AND METHOD FOR PRESCRIBER-CENTRIC TARGETING
A system and method for prescriber-centric targeting may use information known about prescribers to determine patients who should be targeted to receive information relating to a target drug. The system may identify a prescriber based on a propensity of the prescriber to prescribe the target drug or a drug in the same class as the target drug. The system may identify a patient based on the identified prescriber. For example, the patient may be a former or current patient of the prescriber. The system may cause the information relating to the target drug to be communicated to the patient. By identifying prescribers based on their propensity to prescribe a target drug and then targeting their patients, the system may obtain higher rates of prescription fills for the target drug while at the same time providing more relevant information to the patients.
1 . A method for prescriber-based targeting, comprising:
obtaining, by a computer, information relating to a target drug;
identifying, by the computer, a prescriber to serve as a basis for targeting one or more patients to receive the information relating to the target drug;
determining, by the computer, a patient based on the identified prescriber; and
causing, by the computer, the information relating to the target drug to be communicated to the patient.
2 . The method of claim 1 , wherein determining the patient based on identified prescriber comprises:
determining, by the computer, a relationship between the patient and the prescriber.
3 . The method of claim 2 , wherein determining the relationship comprises:
determining, by the computer, that the patient is a current or former patient of the prescriber.
4 . The method of claim 1 , wherein identifying the prescriber comprises:
determining, by the computer, a number of instances in which the prescriber has prescribed the drug or a drug in a target class, wherein the identification of the prescriber is based on the number.
5 . The method of claim 4 , wherein the prescriber is identified when the number meets or exceeds a threshold number.
6 . The method of claim 4 , further comprising:
determining, by the computer, a total number of instances in which the prescriber has prescribed the drug, the drug in the target class and other drugs; and
determining, by the computer, a ratio of the number and the total number, wherein the identification of the prescriber is based on the ratio.
7 . The method of claim 6 , wherein the ratio comprises a probability that the prescriber will prescribe the drug to the patient, and wherein the prescriber is identified when the probability meets or exceeds a threshold probability.
8 . The method of claim 1 , wherein identifying the prescriber comprises:
obtaining, by the computer, a prescription record for a prescription written by the prescriber; and
determining, by the computer, an identifier associated with the prescriber from the prescription record.
9 . The method of claim 1 , wherein identifying the prescriber comprises:
determining, by the computer, an indication of a specialty of the prescriber, wherein the specialty is associated with the drug or drug equivalent, wherein the identification of the prescriber is based on the specialty of the prescriber.
10 . The method of claim 1 , the method further comprising:
obtaining, by the computer, a patient profile of the patient, wherein the determination that the patient should be targeted is based on the patient profile.
11 . A computer for prescriber-based targeting, comprising:
a processor configured to:
obtain information relating to a target drug;
identify a prescriber to serve as a basis for targeting one or more patients to receive the information relating to the target drug;
determine a patient based on the identified prescriber; and
cause the information relating to the target drug to be communicated to the patient.
12 . The computer of claim 11 , wherein the processor is further configured to:
determine a relationship between the patient and the prescriber.
13 . The computer of claim 12 , wherein the processor is further configured to:
determine that the patient is a current or former patient of the prescriber.
14 . The computer of claim 11 , wherein the processor is further configured to:
determine a number of instances in which the prescriber has prescribed the drug or a drug in a target class, wherein the identification of the prescriber is based on the number.
15 . The computer of claim 14 , wherein the prescriber is identified when the number meets or exceeds a threshold number.
16 . The computer of claim 14 , wherein the processor is further configured to:
determine a total number of instances in which the prescriber has prescribed the drug, the drug in the target class and other drugs; and
determine a ratio of the number and the total number, wherein the identification of the prescriber is based on the ratio.
17 . The computer of claim 16 , wherein the ratio comprises a probability that the prescriber will prescribe the drug to the patient, and wherein the prescriber is identified when the probability meets or exceeds a threshold probability.
18 . The computer of claim 11 , wherein the processor is further configured to:
obtain a prescription record for a prescription written by the prescriber; and
determine an identifier associated with the prescriber from the prescription record.
19 . The computer of claim 11 , wherein the processor is further configured to:
determine an indication of a specialty of the prescriber, wherein the specialty is associated with the drug or drug equivalent, wherein the identification of the prescriber is based on the specialty of the prescriber.
20 . The computer of claim 11 , wherein the processor is further configured to:
obtain a patient profile of the patient, wherein the determination that the patient should be targeted is based on the patient profile.