Systems and methods of targeted interactions for integrated retail applications
View Patent ↗Example gesture based cross-channel commerce retail systems and methods are provided. Some of the example systems and methods permit a consumer to complete a Store Pick Up order, i.e., an order placed by the consumer via computer, mobile device, telephone, fax, mail-order, etc., by gesturing with a mobile device near a digital kiosk and optical sensor at a store pick up location. The mobile device and/or the digital kiosk may display media content to the consumer while the consumer completes the Store Pick Up order. In another example system, a digital kiosk is located in a public area such as an airport, shopping mall, train station, or stadium. The digital kiosk displays media content to the consumer, and the consumer may transfer to a mobile device such media by gesturing with the mobile device near the digital kiosk.
1. A gesture based cross-channel commerce retail system for completing a store pick up order, comprising:
a digital kiosk situated in a store pick up location that detects, via an optical sensor or a camera of the digital kiosk, a predetermined movement of a mobile device and, after detecting the predetermined movement of the mobile device, notifies a cloud platform over a first communication link regarding the mobile device, wherein the mobile device includes an accelerometer that is also configured to detect the predetermined movement of the mobile device which causes the mobile device to transmit consumer information stored on the mobile device and location information to the cloud platform over a second communication link that does not include the digital kiosk; and
a network which includes the cloud platform and receives from the mobile device in response to the accelerometer detecting the predetermined movement of the mobile device, information that identifies the store pick up location and a consumer's previously placed store pick up order, comprising at least one purchased product, the network transmitting media content for display on the digital kiosk, the network causing the at least one purchased product to be delivered to the store pick up location without any manual entry of information on the digital kiosk,
wherein the media content displayed on the display of the digital kiosk is based on the store pick up location and the purchased product being picked up, and the network transmits a notification to the store pick up location that authorizes delivery of the purchased product to the consumer, and
wherein, the media content being displayed on the digital kiosk is transferred to the mobile device over the network while the store pick up order is being completed.
2. A system as defined in claim 1 , wherein the network collects cross-consumer data.
3. A system as defined in claim 1 , wherein the digital kiosk further comprises a display, at least one speaker, and at least one optical sensor.
4. A system as defined in claim 1 , wherein the digital kiosk houses a digital media player that stores media content for display on the digital kiosk and a content management system that controls which media content stored on the digital media player is displayed on the digital kiosk.
5. A system as defined in claim 1 , wherein the network further transmits an order verification notice to the mobile device.
6. A system as defined in claim 1 , wherein the network further comprises a customer order electronic data repository.
7. A system as defined in claim 1 , wherein the network further comprises an electronic data repository for storing one or more of a deal and an offer.
8. A system as defined in claim 1 , wherein the network further comprises a loyalty database.
9. A system as defined in claim 1 , wherein the media content is tailored to the consumer that placed the store pick up order.
10. A system as defined in claim 1 , wherein the cloud platform is configured to identify and to verify the store pick up order, to select targeted offers or advertisements, and to obtain relevant consumer information from a loyalty database.
11. A gesture based cross-channel commerce retail system for completing a store pick up order comprising:
a digital kiosk situated proximate to a store pick up location;
at least one optical sensor coupled to the digital kiosk that detects a predetermined movement of a mobile device, wherein, after the at least one optical sensor detects the predetermined movement of the mobile device, the digital kiosk notifies a cloud platform regarding the mobile device over a first communication link, wherein the mobile device includes an accelerometer that is also configured to detect the predetermined movement of the mobile device which causes the mobile device to transmit consumer information stored on the mobile device and location information to the cloud platform over a second communication link;
a digital media player that stores media content for display on a display coupled to the digital kiosk;
a content management system that controls which media content stored on the digital media player is displayed on the display of the digital kiosk, wherein the media content displayed on the display of the digital kiosk is based on the store pick up location and at least one purchased product being picked up; and
a network which includes the cloud platform and receives from the mobile device in response to the accelerometer detecting the predetermined movement of the mobile device, information that identifies the store pick up location and a consumer's previously placed store pick up order, comprising the at least one purchased product, the network communicating with the content management system to control which media content stored on the digital media player is displayed on the display of the digital kiosk, and transmitting a notification to the store pick up location authorizing delivery of the purchased product to the consumer,
wherein, the media content being displayed on the digital kiosk is transferred to the mobile device over the network while the store pick up order is being completed.
12. A system as defined in claim 11 , wherein the network collects cross-consumer data.
13. A system as defined in claim 11 , wherein the digital kiosk further comprises a display and at least one speaker, and wherein the digital media player and the content management system are housed within the digital kiosk.
14. A system as defined in claim 11 , wherein the mobile device is configured to detect the predetermined movement of the mobile device without using near field communication (NFC) technology.
15. A system as defined in claim 11 , wherein the network further transmits an order verification notice to the mobile device.
16. A system as defined in claim 11 , wherein the network further comprises a customer order electronic data repository.
17. A system as defined in claim 11 , wherein the network further comprises an electronic data repository for storing one or more of a deal and an offer.
18. A system as defined in claim 11 , wherein the network further comprises a loyalty database.
19. A system as defined in claim 11 , wherein the media content is tailored to the consumer that placed the store pick up order.
20. A system as defined in claim 11 , wherein the cloud platform is configured to identify and to verify the store pick up order, to select targeted offers or advertisements, and to obtain relevant consumer information from a loyalty database.
21. A method for completing a store pick up order using a gesture based cross-channel commerce retail system, comprising:
receiving a purchase order;
storing the purchase order;
detecting, via an optical sensor or a camera, a predetermined movement of a mobile device near a digital kiosk, wherein the digital kiosk and the mobile device both detect the predetermined movement of the mobile device, wherein the digital kiosk, after detecting the predetermined movement of the mobile device, notifies a cloud platform over a first communication link regarding the mobile device, wherein the mobile device includes an accelerometer that is also configured to detect the predetermined movement of the mobile device, and wherein the detection by the mobile device of the predetermined movement causes the mobile device to transmit consumer information stored on the mobile device and location information to the cloud platform over a second communication link;
in response to the accelerometer detecting the predetermined movement of the mobile device, receiving, from the mobile device and into a network that includes the cloud platform, information that identifies a store pick up location and a consumer's previously placed store pick up order;
transmitting, from the network, media content for display on the digital kiosk, wherein the media content displayed on the display of the digital kiosk is based on the store pick up location and a purchased product being picked up;
transferring the media content including advertisements and product information being displayed on the digital kiosk to the mobile device over the network while the store pick up order is being completed;
transmitting from the network a notification to the store pick up location authorizing delivery of the purchased product to a consumer; and
causing the purchased product to be delivered to the store pick up location without any manual entry of information on the digital kiosk.
22. A method as defined in claim 21 , wherein the network collects cross-consumer data.
23. A method as defined in claim 21 , further comprising: transmitting from the network an order verification notice to the mobile device.
24. A method as defined in claim 21 , wherein the digital kiosk further comprises a display, at least one speaker, and at least one optical sensor.
25. A method as defined in claim 21 , wherein the digital kiosk houses a digital media player that stores media content for display on the digital kiosk and a content management system that controls which media content stored on the digital media player is displayed on the digital kiosk.
26. A method as defined in claim 21 , wherein the media content is tailored to the consumer that placed the store pick up order.
27. A method as defined in claim 21 , wherein the cloud platform is configured to identify and to verify the store pick up order, to select targeted offers or advertisements, and to obtain relevant consumer information from a loyalty database.