IP Library Granted Patent US 9,070,110
Granted Patent B2
US 9,070,110 · App. 13/558,235 · Granted Jun 30, 2015

Identification of unknown social media assets

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Quick Facts
Patent No.
US 9,070,110
App. No.
13/558,235
Granted
Jun 30, 2015
Kind
B2
Abstract

Identification of rogue social media assets is provided. In some embodiments, identification of rogue social media assets includes identifying a plurality of social media assets; comparing the plurality of social media assets with known social media assets to identify previously unknown social media assets; and displaying the identified previously unknown social media assets.

Claims (45)

1. A system, comprising:

a processor configured to:

identify a plurality of social media web page assets, wherein each of the plurality of social media web page assets corresponds to a social identity on a social network that is part of or appears to be part of an entity;

compare the plurality of social media web page assets with known social media web page assets to identify previously unknown social media web page assets; and

display the identified previously unknown social media web page assets; and

a memory coupled to the processor and configured to provide the processor with instructions.

2. The system recited in claim 1 , wherein the processor is further configured to:

receive a confirmation input that at least one of the identified previously unknown social media web page assets is a rogue social media web page asset.

3. The system recited in claim 1 , wherein the processor is further configured to:

receive a confirmation input that at least one of the identified previously unknown social media web page assets is a rogue social media web page asset; and

receive an input to monitor the rogue social media web page asset.

4. The system recited in claim 1 , wherein the processor is further configured to:

receive an input to add at least one of the identified previously unknown social media web page assets to the known social media web page assets, wherein the known social media web page assets are managed social media web page assets.

5. The system recited in claim 1 , wherein the processor is further configured to:

receive an input to add at least one of the identified previously unknown social media web page assets to the known social media web page assets, wherein the known social media web page assets are managed social media web page assets; and

receive an input to monitor at least one of the identified previously unknown social media web page assets.

6. The system recited in claim 1 , wherein the processor is further configured to:

receive an input to add at least one of the identified previously unknown social media web page assets to the known social media web page assets, wherein the known social media web page assets are managed social media web page assets;

automatically monitor the managed social media web page assets; and

generate a report that identifies compliance and/or violations related to one or more of the managed social media web page assets based on a policy for social media web page assets.

7. The system recited in claim 1 , wherein the processor is further configured to:

execute a rogue page finder to identify one or more social media web page pages that are associated or to appear to be associated with the entity, and are not under control of the entity or are not authorized by the entity.

8. The system recited in claim 1 , wherein the processor is further configured to:

receive an input to add at least one of the identified previously unknown social media web page assets to the known social media web page assets, wherein the known social media web page assets are managed social media web page assets;

automatically monitor the managed social media web page assets;

execute a rogue page finder to identify one or more social media web page pages that are associated or to appear to be associated with the entity, and are not under control of the entity or are not authorized by the entity; and

generate a report that identifies compliance and/or violations related to one or more of the managed social media web page assets and/or rogue web page assets based on a policy for social media web page assets.

9. The system recited in claim 1 , wherein the processor is further configured to:

execute a social media crawler to crawl a plurality of social networks to determine whether one or more social media web pages is associated or appears to be associated with the entity based on one or more keywords associated with the entity, one or more employees associated with the entity, and/or one or more products or services associated with the entity.

10. A method, comprising:

identifying a plurality of social media web page assets, wherein each of the plurality of social media web page assets corresponds to a social identity on a social network that is part of or appears to be part of an entity;

comparing the plurality of social media web page assets with known social media web page assets to identify previously unknown social media web page assets using a hardware processor; and

displaying the identified previously unknown social media web page assets.

11. The method recited in claim 10 , further comprising:

receiving a confirmation input that at least one of the identified previously unknown social media asset web page assets is a rogue social media web page asset.

12. The method recited in claim 10 , further comprising:

receiving an input to add at least one of the identified previously unknown social media asset web page assets to the known social media web page assets, wherein the known social media web page assets are managed social media web page assets.

13. A computer program product, the computer program product being embodied in a computer readable storage medium and comprising computer instructions for:

identifying a plurality of social media web page assets, wherein each of the plurality of social media web page assets corresponds to a social identity on a social network that is part of or appears to be part of an entity;

comparing the plurality of social media web page assets with known social media web page assets to identify previously unknown social media web page assets; and

displaying the identified previously unknown social media web page assets.

14. The computer program product recited in claim 13 , further comprising:

receiving a confirmation input that at least one of the identified previously unknown social media web page assets is a rogue social media web page asset.

15. The computer program product recited in claim 13 , further comprising:

receiving an input to add at least one of the identified previously unknown social media web page assets to the known social media web page assets, wherein the known social media web page assets are managed social media web page assets.

Assignments (4)
SECURITY INTEREST Recorded May 16, 2025
From: YEXT, INC.
To: ACQUIOM AGENCY SERVICES LLC
Reel/Frame 071295/0620 →
MERGER Recorded Jan 23, 2025
From: HEARSAY SOCIAL, INC.
To: YEXT, INC.
Reel/Frame 069976/0317 →
CHANGE OF NAME Recorded Apr 6, 2015
From: HEARSAY LABS, INC.
To: HEARSAY SOCIAL, INC.
Reel/Frame 035369/0347 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 9, 2012
From: SHIH, CLARA; GARRITY, STEVE; HEDDLESTON, KATE; ANDREW, CHRIS; HU, ROGER; MACCLOY, ROBERT; JIN, YAHUI; FREEMAN-BAER, DIANA; BISHARAT, JALEH
To: HEARSAY LABS, INC.
Reel/Frame 029096/0162 →