ADAPTIVE PLACEMENT OF AUXILIARY MEDIA IN RECOMMENDER SYSTEMS
The present invention relates to an apparatus, method, and computer program product for controlling a recommender system, wherein placement of auxiliary media in relation to at least one content item presented to a user is controlled. A first scheduler ( 111 ) is provided for scheduling the at least one content item based on a user profile obtained from a recommender system. Additionally, a second scheduler ( 118 ) is provided for scheduling placement of the auxiliary media in response to the first scheduler ( 111 ), wherein the second scheduler ( 118 ) is adapted to receive information about a scheduled content from the first scheduler ( 111 ) and to decide which auxiliary media to place into a presentation space based on the received information.
1 . An apparatus for controlling placement of auxiliary media in relation to at least one content item presented to a user, said apparatus comprising:
a) a first scheduler ( 111 ) for scheduling said at least one content item based on a user profile obtained from a recommender system; and
b) a second scheduler ( 118 ) for scheduling placement of said auxiliary media in response to said first scheduler ( 111 ),
c) wherein said second scheduler ( 118 ) is adapted to receive information about a scheduled content from said first scheduler ( 111 ) and to decide which auxiliary media to place into a presentation space based on said received information.
2 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to initiate downloading of auxiliary media to be placed in relation to a specific content item and to discard further auxiliary media not to be placed in relation to the specific content item.
3 . The apparatus according to claim 1 , wherein second scheduler ( 118 ) is adapted to map a video advertisement to a predetermined event of a scheduled content and to insert said video advertisement into a content channel as visible programming.
4 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to map a video advertisement to a predetermined event or channel of a scheduled content and to replay said video advertisement before or after said event or channel.
5 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to allocate a priority to items of said auxiliary media based on at least one of targeting information, a prioritization information, a factoring information and a popularity information, wherein said popularity information is determined based on a user rating or by measuring a dropping or watching rate of an item of said auxiliary media.
6 . The apparatus according to claim 5 , wherein said prioritization information is determined based on at least one of a watching behaviour of a user in a target channel, a coefficient of popularity, an expected click-through rate, and an expected return.
7 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted
to store information about the number of placements of an item of said auxiliary media in a content channel and
to suppress placement of an item of said auxiliary media if said item has been placed and watched more than a predetermined number of times.
8 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to determine a relevance coefficient which indicates relevance of an item of said auxiliary media, and wherein the item with the highest relevance coefficient is used for placement.
9 . The apparatus according to claim 1 , wherein said apparatus is adapted to record events of said content items and to create new content channels, and wherein said second scheduler ( 118 ) is adapted to determine a location for placement and an item of said auxiliary media that fits in a determined location if placement is allowed.
10 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to control said placement of said auxiliary media based on at least one of content profile information and auxiliary media profile information, obtained from a source of said auxiliary media.
11 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to store first identification information for identifying an item of said auxiliary media and second identification information for identifying a content channel.
12 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to determine a ratio between said auxiliary media and said content items for each content channel, wherein said placement of said auxiliary media is scheduled based on said determined ratio.
13 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to delete an item of said auxiliary media when a predetermined lifecycle has expired, and wherein said second scheduler ( 118 ) is adapted to suppress said deletion if said item is marked with a predetermined information indicating that said item is to be kept.
14 . The apparatus according to claim 1 , wherein said second scheduler ( 118 ) is adapted to initiate download of an item of said auxiliary media when said item has been determined as a matching item for placement, and wherein said second scheduler ( 118 ) is adapted to delete said item when an expiration time of a matched content item has expired.
15 . A method of controlling placement of auxiliary media in relation to at least one content item presented to a user, said method comprising:
a) scheduling said at least one content item in a first scheduler ( 111 ) based on a user profile obtained from a recommender system;
b) receiving from said first scheduler ( 111 ) information about a scheduled content; and
c) deciding in a second scheduler ( 118 ) based on said received information which auxiliary media to place into a presentation space.
16 . A computer program product comprising code stored in a memory for producing the steps of method claim 15 when run on a computer device.