Customer relevance scores and methods of use

1. A method for determining shareability of online content, the method comprising:

obtaining, via a social media intelligence system, social media data from one or more social media platforms relative to online content, wherein the social media data is obtained by: tracking social media conversations for a plurality of authors and sharing of the online content, each of the social media conversations having an author;

calculating an author rank for each author by determining an influence for the author;

dividing the author rank for each author by a sum of author ranks for the plurality of authors to calculate an adjusted author rank score;

evaluating keywords in the social media conversations to classify the social media conversations into one or more shareability classifications that consist of interested, connected, and sharing;

determining a distribution of social media conversations into each of the one or more shareability classifications to determine a shareability level for the online content;

calculating, via the social media intelligence system, a customer relevance score that represents shareability of the online content wherein the customer relevance score is calculated using the author rank, the adjusted author rank score, the distribution of social media conversations, and the keywords; and

providing the customer relevance score to an end user client device by the social media intelligence system.

2. The method according to claim 1 , wherein calculating the customer relevance score for the author further comprises:

(a) multiplying the adjusted author rank score with three weighted components comprising an interested weight component, a connected weight component, and a sharing weight component; and

(b) multiplying a product of (a) with a sentiment score for the author.

3. The method according to claim 1 , further comprising generating a code frame for the online content by:

evaluating narrative, theme, and underlying message categories for the online content using semiotic analysis; and

generating a code frame for the online content from any of the narrative, theme, and underlying message categories.

4. A system for determining shareability of online content, the system comprising:

at least one server comprising a processor configured to execute instructions that reside in memory, the instructions comprising:

a data gathering module that tracks social media conversations regarding the online content and obtains social media data from one or more social media platforms relative to online content; and

a customer relevance score module that:

evaluates keywords in the social media conversations to classify the social media conversations into one or more shareability classifications, the shareability classifications consisting of interested, connected, and sharing;

determines a distribution of social media conversations into each of the one or more shareability classifications to determine a shareability level for the online content;

calculates a customer relevance score that represents shareability of the online content by:

(a) calculating an author rank for an author by determining an influence for the author;

(b) dividing the author rank for the author by a sum of author ranks for a plurality of authors to calculate an adjusted author rank score;

(c) multiplying the adjusted author rank score with three weighted components comprising an interested weight component, a connected weight component, and a sharing weight component; and

(d) multiplying a product of (c) with a sentiment score for the author; and

provides the customer relevance score to an end user client device.

5. The system according to claim 4 , wherein the customer relevance score module calculates an average of customer relevance scores for a plurality of consumers to determine the shareability of the online content for the plurality of consumers.

6. The system according to claim 5 , further comprising a code framing module that generates a code frame for increasing the customer relevance score for the online content based upon the classification of the social media conversations about the online content by:

locating similar online content with a higher customer relevance score compared to the online content;

evaluating narrative, theme, and underlying message conversation categories for the similar online content with the higher customer relevance score;

comparing the underlying message conversation categories for the similar online content with the higher customer relevance score to the same underlying message conversation categories for the online content; and

generating a code frame for the online content based upon the comparison.