Laundry treatment compositions

1. A laundry method of simultaneously washing and whitening a polyester-containing textile garment, the method comprising:

(a) treating under normal domestic wash conditions a polyester-containing textile garment with an aqueous solution comprising:

(i) from 1 ppb to 5 ppm of a hydrophobic non-azo dye selected from the group consisting of a methine dye, a pyrazole dye, a naphthoquinone dye, a phthalocyanine dye and a triphenylmethane dye, wherein the hydrophobic non-azo dye, when deposited onto the polyester-containing textile garment, provides a blue or violet shade to the garment that imparts a shading whiteness benefit thereto, and

(ii) from 0.2 g/L to 3 g/L of a detersive surfactant, which is a mixture of at least one anionic surfactant and at least one nonionic surfactant, wherein the nonionic surfactant is present in an amount greater than 10 wt % of the total surfactant; and

(b) rinsing and drying the polyester-containing textile garment,

wherein (a) provides a simultaneous washing and shading whiteness benefit to the polyester-containing textile garment.

2. The laundry method of claim 1 , wherein the hydrophobic non-azo dye is selected from the group consisting of Disperse Blue 250, Disperse Blue 354, Disperse Blue 364, Solvent Violet 8, solvent blue 43, and solvent blue 57.

3. The laundry method according to claim 1 , wherein the aqueous solution further comprises a fluorescer other than the hydrophobic non-azo dye.

4. The laundry method according to claim 1 , wherein the hydrophobic non-azo dye is present in the range of from 10 ppb to 200 ppb.

5. The laundry method according to claim 1 , wherein the aqueous solution has an ionic strength of from 0.001 to 0.5.

6. The laundry method according to claim 1 , wherein the aqueous solution further comprises from 1 ppb to 5 ppm one or more cotton substantive shading dyes selected from the group consisting of hydrolysed reactive dye, acid dye and direct dye.

7. The laundry method according to claim 1 , wherein the aqueous solution further comprises at least one enzyme.

8. A laundry treatment composition suitable for use in a method of simultaneously washing and whitening a polyester-containing textile garment under normal domestic wash conditions, comprising:

(a) between 0.0001 to 0.1 wt % of a hydrophobic non-azo dye selected from the group consisting of a methine dye, a pyrazole dye, a naphthoquinone dye, a phthalocyanine dye and a triphenylmethane dye, wherein the hydrophobic non-azo dye, when deposited onto a polyester-containing textile garment, provides a blue or violet shade to the garment that imparts a shading whiteness benefit thereto;

(b) between 2 and 60 wt % of a detersive surfactant, wherein the detersive surfactant is a mixture of at least one anionic surfactant and at least one nonionic surfactant; and

(c) at least one enzyme.

9. The laundry treatment composition of claim 8 , wherein the hydrophobic non-azo dye is selected from the group consisting of Disperse Blue 250, Disperse Blue 354, Disperse Blue 364, Solvent Violet 8, solvent blue 43, and solvent blue 57.

10. The laundry treatment composition according to claim 8 , wherein the detersive surfactant is between 10 and 30 wt %.

11. The laundry treatment composition according to claim 8 , wherein the nonionic surfactant is present in an amount greater than 10 wt % of the total surfactant.

12. The laundry treatment composition according to claim 8 , further comprises a fluorescer other than the hydrophobic non-azo dye.

13. The laundry treatment composition according to claim 8 , further comprising one or more cotton substantive shading dyes selected from the group consisting of hydrolysed reactive dye, acid dye and direct dye.