MOBILE DEVICE WITH REVEAL OF DYNAMIC CONTENT
A mobile device displays a page-turn icon with abbreviated dynamic content. When a user interacts with the page-turn icon, additional dynamic content is revealed. Dynamic content may be selected and/or controlled by an operating system or a mobile application. Analytics may be collected that describe user behaviour when interacting with the dynamic content.
1 . A mobile device comprising:
a processor;
a touch sensitive display device;
a memory; and
a program, wherein the program is stored in the memory and configured to be executed by the processor, the program including instructions for:
displaying a page-turn icon with abbreviated advertising content in a corner of the touch sensitive display device; and
performing a reveal of advertising content when a user interacts with the page-turn icon.
2 . The mobile device of claim 1 wherein performing a reveal comprises performing a partial page turn of contents displayed on the touch sensitive display device.
3 . The mobile device of claim 1 wherein the program further includes instructions for collecting analytics regarding user interaction with the page-turn icon.
4 . The mobile device of claim 1 wherein the program further includes instructions for displaying a transparent icon in the corner of the touch sensitive display device, and displaying the page-turn icon when the user interacts with the transparent icon.
5 . The mobile device of claim 1 wherein the program comprises an application program.
6 . The mobile device of claim 1 wherein the program comprises an operating system.
7 . A computer-implemented method to manage dynamic content on a mobile device comprising:
displaying main content on a touch sensitive display device on the mobile device;
displaying a transparent icon in a corner of the touch sensitive display device, the transparent icon indicating the presence of the dynamic content residing behind the main content;
displaying a page-turn icon when a user interacts with the transparent icon; and
displaying the dynamic content when a user interacts with the page-turn icon.
8 . The computer implemented method of claim 7 wherein the transparent icon is static.
9 . The computer implemented method of claim 7 wherein the transparent icon is dynamic.
10 . The computer implemented method of claim 7 wherein the dynamic content comprises advertising content.
11 . The computer implemented method of claim 8 wherein the page-turn icon includes abbreviated advertising content.
12 . A computer-implemented method to manage advertising content on a mobile device comprising:
displaying main content on a touch sensitive display device on the mobile device;
displaying an icon in a corner of the touch sensitive display device, the icon indicating the presence of the advertising content residing behind the main content; and
displaying the advertising content when a user interacts with the icon.
13 . The computer implemented method of claim 12 wherein the icon comprises a page-turn icon.
14 . The computer implemented method of claim 13 wherein displaying the advertising content when a user interacts with the page-turn icon comprises turning at least a portion of the main content as a page.
15 . The computer implemented method of claim 13 wherein the page-turn icon includes abbreviated advertising content.
16 . The computer implemented method of claim 13 wherein the page-turn icon includes dynamic abbreviated advertising content.
17 . The computer implemented method of claim 12 further comprising collecting analytics regarding users interacting with the icon to access the advertising content.
18 . The computer implemented method of claim 17 further comprising collecting information regarding users clicking through the advertising content.
19 . The computer implemented method of claim 12 wherein the main content comprises content generated by an application program running on the mobile device.
20 . The computer implemented method of claim 12 wherein the main content comprises content generated by an operating system running on the mobile device.
21 . A non-transitory computer readable storage medium storing one or more programs comprising instructions, which when executed by a mobile device with a touch sensitive display device, cause the mobile device to:
display main content on the touch sensitive display device;
display a page-turn icon in a corner of the touch sensitive display, the page-turn icon indicating the presence of advertising content residing behind the main content; and
display the advertising content when a user interacts with the page-turn icon.
22 . The non-transitory computer readable storage medium of claim 21 wherein the page-turn icon includes dynamic abbreviated advertising content.
23 . The non-transitory computer readable storage medium of claim 22 wherein the dynamic abbreviated advertising content comprises a dynamic color.
24 . The non-transitory computer readable storage medium of claim 22 wherein the dynamic abbreviated advertising content comprises dynamic text.
25 . The non-transitory computer readable storage medium of claim 22 wherein the dynamic abbreviated advertising content comprises a dynamic image.
26 . The non-transitory computer readable storage medium of claim 21 wherein the main content comprises content generated by an application.
27 . The non-transitory computer readable storage medium of claim 21 wherein the main content comprises content generated by an operating system.
28 . A graphical user interface on a portable electronic device with a touch screen display, the graphical user interface comprising:
a page-turn icon that includes abbreviated advertising content; and
an advertising banner that appears when a user interacts with the page-turn icon.
29 . The graphical user interface of claim 28 further comprising a page-turn effect to reveal the advertising banner when the user interacts with the page-turn icon.
30 . The graphical user interface of claim 28 further comprising an analytics component that records user interaction with the page-turn icon.