IP Library › Patent Application 13633759
Patent Application
App. No. 13/633,759

SYSTEM AND METHOD OF DETERMINING USER DEMOGRAPHIC PROFILES

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Quick Facts
Patent No.
US None
App. No.
13/633,759
Abstract

A method determines a user demographic profile of a user that visits one or more websites of a predetermined group of websites. The method includes generating a first record of visits by the user to the websites of the predetermined group of websites. The method further includes providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites. The method further includes calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Claims (4)

1 . A method of determining a user demographic profile of a user that visits one or more websites of a predetermined group of websites, the method comprising:

generating a first record of visits by the user to the websites of the predetermined group of websites;

providing one or more website profiles comprising demographic characteristics of each website visited by the user of the predetermined group of websites; and

calculating an estimated user demographic profile of the user by using the first record of visits by the user and the one or more website profiles.

Assignments (4)
RELEASE OF PATENT SECURITY INTEREST RECORDED AT REEL 031189/FRAME 0296, REEL 037829/FRAME 0194, AND REEL 042169/FRAME 0141 Recorded Oct 31, 2019
From: VIANT TECHNOLOGY LLC (AS ASSIGNED FROM BANK OF AMERICA, AND PURSUANT TO CHANGE OF NAME)
To: TI NEWCO LLC (AS ASSIGNED FROM SPECIFIC MEDIA LLC)
Reel/Frame 050899/0368 →
SECURITY INTEREST Recorded Feb 25, 2016
From: BANK OF AMERICA, N.A.
To: TI NEWCO LLC
Reel/Frame 037829/0194 →
NOTICE OF GRANT OF SECURITY INTEREST IN PATENTS Recorded Sep 9, 2013
From: SPECIFIC MEDIA LLC
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 031189/0296 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 21, 2013
From: VANDERHOOK, TIMOTHY; VANDERHOOK, CHRISTOPHER; RATHORE, ADITYAVIJAY B.; PATIL, MANISH HIRAMANI; SASTRY, NAGENDRA MADAKASIRA NARAYANA; ARORA, RAVIRATAN; SANGAMESWARA, SHANUBHOG G.
To: SPECIFIC MEDIA, INC.
Reel/Frame 030665/0332 →