IP Library Patent Application 13649789
Patent Application
App. No. 13/649,789

Visual Presentation of Customized Content

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Quick Facts
Patent No.
US None
App. No.
13/649,789
Abstract

Customized content is presented to user of a browser. A plurality of content items are determined and ranked for a user. The plurality of content items include user-specific content and general content. A tile is associated with each of the plurality of content items. The location of each tile is determined based on the rank of the content item associated with the tile. A layout is generated and transmitted together with the plurality of content items to the user browser for display.

Claims (34)

1 . A computer-implemented method for presenting customized content to a user, the method comprising:

determining a plurality of content items to display to a user, the plurality of content items comprising user-specific content and general content;

ranking the plurality of content items based on the user's interest;

associating each of the plurality of content items with a tile in which a content item is displayed;

generating a layout of tiles based on the rankings of the content items associated with the tiles; and

transmitting the layout of tiles and content items to a web browser for presenting to the user.

2 . The method of claim 1 , wherein the user-specific content is determined based on the user's interest and online activities.

3 . The method of claim 1 , further comprising:

receiving a search input from the user; and

filtering the user-specific content and general content based on the search input.

4 . The method of claim 1 , further comprising ranking the plurality of content items based on at least one from a group of: interest of the user's friends, rankings of search results, popularity, freshness, and editorial judgment.

5 . The method of claim 1 , wherein each tile is a rectangle area with a fixed width and a variable height displaying a preview of the associated content item including title, abstract, photos, source, and tags of the content.

6 . The method of claim 5 , further comprising determining a height of each tile based on the rank of the content item associated with the tile.

7 . The method of claim 5 , further comprising determining a height of each tile based on media type of the content item associated with the tile.

8 . The method of claim 1 , wherein the layout comprises one or more rows or columns of the tiles.

9 . The method of claim 8 , wherein at least one row or column includes user-specific content and general content.

10 . The method of claim 8 , wherein at least one row or column includes only user-specific content and at least one row or column includes only general content.

11 . A non-transitory computer-readable storage medium storing executable computer program instructions for presenting customized content to a user, the computer program instructions comprising instructions for:

determining a plurality of content items to display to a user, the plurality of content items comprising user-specific content and general content;

ranking the plurality of content items based on the user's interest;

associating each of the plurality of content items with a tile in which a content item is displayed;

generating a layout of tiles based on the rankings of the content items associated with the tiles; and

transmitting the layout of tiles and content items to a web browser for presenting to the user.

12 . The storage medium of claim 11 , wherein the user-specific content is determined based on the user's interest and online activities.

13 . The storage medium of claim 11 , wherein the computer program instructions further comprise instructions for:

receiving a search input from the user; and

filtering the user-specific content and general content based on the search input.

14 . The storage medium of claim 11 , wherein the computer program instructions further comprise instructions for ranking the plurality of content items based on at least one from a group of: interest of the user's friends, rankings of search results, popularity, freshness, and editorial judgment.

15 . The storage medium of claim 11 , wherein each tile is a rectangle area with a fixed width and a variable height displaying a preview of the associated content item including title, abstract, photos, source, and tags of the content.

16 . The storage medium of claim 15 , wherein the computer program instructions further comprise instructions for determining a height of each tile based on the rank of the content item associated with the tile.

17 . The storage medium of claim 15 , wherein the computer program instructions further comprise instructions for determining a height of each tile based on media type of the content item associated with the tile.

18 . The storage medium of claim 11 , wherein the layout comprises one or more rows or columns of the tiles.

19 . The storage medium of claim 18 , wherein at least one row or column includes user-specific content and general content.

20 . The storage medium of claim 18 , wherein at least one row or column includes only user-specific content and at least one row or column includes only general content.

Assignments (5)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 3, 2016
From: YAHOO! INC.
To: EXCALIBUR IP, LLC
Reel/Frame 038950/0592 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 1, 2016
From: EXCALIBUR IP, LLC
To: YAHOO! INC.
Reel/Frame 038951/0295 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 18, 2016
From: YAHOO! INC.
To: EXCALIBUR IP, LLC
Reel/Frame 038383/0466 →
MERGER Recorded Oct 2, 2013
From: ROCKMELT, INC.
To: YAHOO! INC.
Reel/Frame 031328/0372 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 7, 2012
From: VISHRIA, ERIC
To: ROCKMELT, INC.
Reel/Frame 029258/0076 →