Optimizing search engine ranking by recommending content including frequently searched questions

1. A method, comprising:

hosting, by a server computer communicatively coupled to a network:

a website;

a web page within the website; and

a content within the web page;

receiving, by the server computer:

a selection of the web page for a page-level content analysis and optimization; and

at least one keyword topically relevant to the content;

identifying, by the server computer, at least one instance of the at least one keyword within the content;

requesting, by the server computer, from a search engine:

a first metric comprising a quantity of times, during a time period, that the at least one keyword has appeared in a search query along with at least one question keyword; and

a second metric comprising a probability of receiving a high search engine rank associated with the at least one keyword and the at least one question keyword;

receiving from the search engine, by the server computer, the first metric and the second metric;

calculating, by the server computer, from the first metric and the second metric, a keyword effectiveness index wherein the keyword effectiveness index:

identifies at least one most often searched keyword or question searched in the search engine;

is utilized by the server computer to:

generate, organize and sequence a recommended keyword list; and

calculate an assigned effectiveness ranking for each of at least one request result as reflected in the recommended keyword list; and

comprises:

a logarithm of the first metric multiplied by the difference of the second metric subtracted from 1; and

a recommendation score for each of the at least one request result;

generating, by the server computer:

at least one recommendation to include a high ranked suggested content, according to the keyword effectiveness index, on the web page;

a keyword count comprising a list of instances, within the content, of the at least one keyword;

a keyword percentage comparing the at least one keyword to a total of words within the content;

a keyword grouping count comprising a list of instances of at least one grouping of content words within the content; and

a keyword grouping percentage comparing the at least one grouping to the total of words;

assigning, by the server computer, a favorability to a request result, wherein:

a favorable result comprises the request result higher than a first number;

a non-favorable result comprises the request result lower than a second number; and

an ideal or neutral result comprises the request result between the first number and the second number;

associating with the favorability, by the server computer, a visual indicator, comprising a color, an interface element or a graphic, wherein:

a first visual indicator is associated with the favorable result;

a second visual indicator is associated with the non-favorable result; and

a third visual indicator is associated with the ideal or neutral result;

transmitting, by said server computer, to a client computer communicatively coupled to the network:

the at least one recommendation;

the favorability; and

the visual indicator.

2. The method of claim 1 , further comprising the steps of:

transmitting, by the server computer, to an application programming interface for the search engine:

the at least one keyword; and

a request for the first metric and the second metric for each of the at least one keyword; and

receiving, by the server computer for each of the at least one keyword, the first metric and the second metric.

3. The method of claim 1 , wherein the at least one question keyword:

is selected from the group consisting of who, what, when, where, why and how; and

when combined with the at least one keyword in a request from the search engine, returns from the search engine the request result comprising

at least one question most often asked in the search engine; and

the first metric and the second metric for each of the at least one question.

4. The method of claim 1 , wherein:

the first metric comprises a search term metric of a quantity of searches, performed during the time period, which include the at least one keyword;

the time period comprises a day, a week, a month or a year; and

the second metric comprises a competition metric of a measurement of difficulty to receive a high search engine rank for content comprising the at least one keyword.

5. The method of claim 1 , wherein the at least one recommendation comprises including, in the content:

at least one frequently searched keyword; or

at least one highly ranked keyword according to the keyword effectiveness index.

6. The method of claim 1 , further comprising the steps of:

receiving, by the server computer a selection of:

the web page to be optimized for search engine optimization;

at least one optimization option; and

a filter for at least one request result, the filter comprising:

the at least one question keyword;

at least one geographical area; or

at least one language;

responsive to the selection of the filter, filtering, by the server computer, the at least one request result; and

receiving, by said server computer, the at least one request result comprising the first metric and the second metric according to the filter.

7. A system, comprising

a server computer communicatively coupled to a network and comprising:

a website;

a web page within the website; and

a content within the web page; and

at least one software module running on the server computer and configured to:

receive:

a selection of the web page for a page-level content analysis and optimization; and

at least one keyword topically relevant to the content;

identify at least one instance of the at least one keyword within the content;

request, from a search engine:

a first metric comprising a quantity of times, during a time period, that the at least one keyword has appeared in a search query along with at least one question keyword; and

a second metric comprising a probability of receiving a high search engine rank associated with the at least one keyword and the at least one question keyword;

receive, from the search engine, the first metric and the second metric;

calculate, from the first metric and the second metric, a keyword effectiveness index wherein the keyword effectiveness index:

identifies at least one most often searched keyword or question searched in the search engine;

is utilized by the server computer to:

generate, organize and sequence a recommended keyword list; and

calculate an assigned effectiveness ranking for each of at least one request result as reflected in the recommended keyword list; and

comprises:

a logarithm of the first metric multiplied by the difference of the second metric subtracted from 1; and

a recommendation score for each of the at least one request result;

generate:

at least one recommendation to include a high ranked suggested content, according to the keyword effectiveness index, on the web page;

a keyword count comprising a list of instances, within the content, of the at least one keyword;

a keyword percentage comparing the at least one keyword to a total of words within the content;

a keyword grouping count comprising a list of instances of at least one grouping of content words within the content; and

a keyword grouping percentage comparing the at least one grouping to the total of words;

assign a favorability to a request result, wherein:

a favorable result comprises the request result higher than a first number;

a non-favorable result comprises the request result lower than a second number; and

an ideal or neutral result comprises the request result between the first number and the second number;

associate with the favorability a visual indicator, comprising a color, an interface element or a graphic, wherein:

a first visual indicator is associated with the favorable result;

a second visual indicator is associated with the non-favorable result; and

a third visual indicator is associated with the ideal or neutral result;

transmit, to a client computer communicatively coupled to the network:

the at least one recommendation;

the favorability; and

the visual indicator.

8. The system of claim 7 , wherein the server computer is further configured to:

transmit, to an application programming interface for the search engine:

the at least one keyword; and

a request for the first metric and the second metric for each of the at least one keyword; and

receive, for each of the at least one keyword, the first metric and the second metric.

9. The system of claim 7 , wherein the at least one question keyword:

is selected from the group consisting of who, what, when, where, why and how; and

when combined with the at least one keyword in a request from the search engine, returns from the search engine the request result comprising

at least one question most often asked in the search engine; and

the first metric and the second metric for each of the at least one question.

10. The system of claim 7 , wherein:

the first metric comprises a search term metric of a quantity of searches, performed during the time period, which include the at least one keyword;

the time period comprises a day, a week, a month or a year; and

the second metric comprises a competition metric of a measurement of difficulty to receive a high search engine rank for content comprising the at least one keyword.

11. The system of claim 7 , wherein the at least one recommendation comprises including, in the content:

at least one frequently searched keyword; or

at least one highly ranked keyword according to the keyword effectiveness index.

12. The system of claim 7 , wherein the server computer is further configured to:

receive a selection of:

the web page to be optimized for search engine optimization;

at least one optimization option; and

a filter for at least one request result, the filter comprising:

the at least one question keyword;

at least one geographical area; or

at least one language;

responsive to the selection of the filter, filter the at least one request result; and

receive the at least one request result comprising the first metric and the second metric according to the filter.