IP Library Granted Patent US 9,075,506
Granted Patent B1
US 9,075,506 · App. 13/653,338 · Granted Jul 7, 2015

Real-time analysis of feature relationships for interactive networks

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Quick Facts
Patent No.
US 9,075,506
App. No.
13/653,338
Granted
Jul 7, 2015
Kind
B1
Abstract

Systems and methods for providing real-time analysis of feature relationships are provided. In some aspects, a method includes receiving user activity data and user status data for users in the interactive network, the interactive network comprising at least two user features; generating a user dataset by associating, for each user, the user's activity data with the user's status data using a unique identification of the user and a timestamp; analyzing the user dataset using a statistical model; and providing, for display, an output of the analysis by the statistical model, the output including an indicator of a relationship between a use of one of the two user features with a use of the other of the two user features.

Claims (32)

1. A computer-implemented method for determining a relationship between the use of features on an interactive network, the method comprising:

receiving user activity data and user status data for users in the interactive network which comprises at least two features, wherein the user status data comprises social graph information associated with the interactive network;

generating a user dataset by associating, for each user, the user's activity data with the user's status data using a unique identification of the user and a timestamp;

analyzing the user dataset using a statistical model to determine a relationship between a use of one of the features of the interactive network with a use of another of the features of the interactive network; and

providing, for display, an output of the analysis by the statistical model, the output including an indicator of the relationship between the use of one of the features of the interactive network with a use of another of the features of the interactive network.

2. The method of claim 1 , wherein the user activity data comprises interaction with an item on the interactive network.

3. The method of claim 1 , wherein the user status data further comprise demographic information associated with the interactive network.

4. The method of claim 1 , wherein the user dataset comprises a user activity metric associated with the interactive network.

5. The method of claim 4 , further comprising: compiling the user activity data into the user activity metric for being analyzed by the statistical model.

6. The method of claim 1 , wherein the user dataset comprises a user status metric associated with the interactive network.

7. The method of claim 6 , further comprising: compiling user status data into the status metric for being analyzed by the statistical model.

8. The method of claim 1 , further comprising: defining the statistical model used to analyze the user dataset.

9. The method of claim 1 , wherein the statistical model comprises at least one of the linear mixed effect model or the propensity score matching model.

10. A system for determining a relationship between the use of features on an interactive network, the system comprising:

a computer configured to:

receive user activity data and user status data for users in the interactive network which comprises at least two features, wherein the user status data comprises social graph information associated with the interactive network;

define at least one user metric for turning the user activity data and user status data into at least one user metric;

generate a user dataset for each user, based on the user activity data, the user status data and the at least one user metric;

analyze the user dataset using a statistical model to determine a relationship between a use of one of the features of the interactive network with a use of another of the features of the interactive network; and

provide, for display, an output of the analysis by the statistical model, the output including an indicator the relationship between the use of one of the features of the interactive network with a use of another of the features of the interactive network.

11. The system of claim 10 , wherein the user activity data comprises interaction with an item on the interactive network.

12. The system of claim 10 , wherein the user status data further comprise demographic information.

13. The system of claim 10 , wherein the user metric comprises a user activity metric.

14. The system of claim 13 , further comprising: compiling user activity data into the user activity metric for being analyzed by the statistical model.

15. The system of claim 10 , wherein the user metric comprises a user status metric.

16. The system of claim 15 , further comprising: compiling user status data into the status metric for being analyzed by the statistical model.

17. The method of claim 1 , further comprising: defining the statistical model used to analyze the user dataset.

18. A non-transitory computer-readable medium for determining a relationship between the use of features on an interactive network, the computer-readable medium comprising instructions that, when executed by a computer, cause the computer to:

receive user activity data and user status data for users in the interactive network which comprises at least two features, wherein the user status data comprises social graph information associated with the interactive network;

generate a user dataset by associating, for each user, the user's activity data with the user's status data using a unique identification of the user and a timestamp;

analyze the user dataset using a statistical model to determine a relationship between a use of one of the features of the interactive network with a use of another of the features of the interactive network; and

provide, for display, an output of analysis by the statistical model, the output including an indicator of the relationship between the use of one of the features of the interactive network with a use of another of the features of the interactive network.

Assignments (2)
CHANGE OF NAME Recorded Oct 2, 2017
From: GOOGLE INC.
To: GOOGLE LLC
Reel/Frame 044334/0466 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 18, 2012
From: UCHIDA, MAKOTO; HUFFAKER, DAVID ANDREW; BOSE, ABHIJIT
To: GOOGLE INC.
Reel/Frame 029154/0980 →