METHOD AND SYSTEM FOR SOCIAL MEDIA INTEGRATION INTO BUSINESS APPLICATIONS

1 . A computer-implemented method comprising:

receiving business data related to an entity from a business application;

determining, by a processor, at least one social media network to access by the business application;

querying the at least one social media network, based on search criteria derived from the business data, for unique identifiers of the at least one social media network associated with the entity;

determining, by the processor, a true identifier of the entity for the at least one social media network based on the unique identifiers and the business data; and

providing an output of the true identifier of the entity.

2 . A method according to claim 1 , wherein the business data is generated as a function of the business application.

3 . The method of claim 1 , wherein the receiving of the business data is performed automatically.

4 . The method of claim 1 , further comprising receiving an indication of the at least one social media network to access by the business application from the business application.

5 . The method of claim 1 , wherein the search criteria is the same for all of the at least one social media network.

6 . The method of claim 5 , wherein the determining of the true identifier of the entity comprises independently evaluating the unique identifiers and the business data for each of the at least one social media network.

7 . The method of claim 1 , further comprising interfacing with the least one social media network using an application interface mechanism specific for each of the at least one social media networks.

8 . The method of claim 1 , wherein the querying is further based on at least one of: a database match list, a service match list, an application match list, and a uniform resource locator associated with the entity.

9 . A computer-readable medium storing program code, the medium comprising program code executable by a computer to:

receive business data related to an entity from a business application;

determine, by a processor, at least one social media network to access by the business application;

query the at least one social media network, based on search criteria derived from the business data, for unique identifiers of the at least one social media network associated with the entity;

determine, by the processor, a true identifier of the entity for the at least one social media network based on the unique identifiers and the business data; and

provide an output of the true identifier of the entity.

10 . The medium of claim 9 , wherein the business data is generated as a function of the business application.

11 . The medium of claim 9 , wherein the receiving of the business data is performed automatically.

12 . The medium of claim 9 , further comprising program code executable by a computer to receive an indication of the at least one social media network to access by the business application from the business application.

13 . The medium of claim 9 , wherein the search criteria is the same for all of the at least one social media network.

14 . The medium of claim 13 , wherein the determining of the true identifier of the entity comprises independently evaluating the unique identifiers and the business data for each of the at least one social media network.

15 . The medium of claim 9 , further comprising program code executable by a computer to interface with the least one social media network using an application interface mechanism specific for each of the at least one social media networks.

16 . The medium of claim 9 , wherein the querying is further based on at least one of: a database match list, a service match list, an application match list, and a uniform resource locator associated with the entity.

17 . A system comprising:

a memory having program instructions stored thereon; and

a processor in communication with the memory, the processor being operative to:

receive business data related to an entity from a business application;

determine at least one social media network to access by the business application;

query the at least one social media network, based on search criteria derived from the business data, for unique identifiers of the at least one social media network associated with the entity;

determine a true identifier of the entity for the at least one social media network based on the unique identifiers and the business data; and

provide an output of the true identifier of the entity.

18 . The system of claim 17 , wherein the business data is generated as a function of the business application.

19 . The system of claim 17 , wherein the receiving of the business data is performed automatically.

20 . The system of claim 17 , further comprising the processor to execute program instructions to receive an indication of the at least one social media network to access by the business application from the business application.

21 . The system of claim 17 , wherein the search criteria is the same for all of the at least one social media network.

22 . The system of claim 21 , wherein the determining of the true identifier of the entity comprises independently evaluating the unique identifiers and the business data for each of the at least one social media network.

23 . The system of claim 17 , further comprising program code executable by a computer to interface with the least one social media network using an application interface mechanism specific for each of the at least one social media networks.

24 . The system of claim 17 , wherein the querying is further based on at least one of: a database match list, a service match list, an application match list, and a uniform resource locator associated with the entity.