REVENUE MODELS ASSOCIATED WITH SYNDICATION OF A BEHAVIORAL PROFILE USING A MONETIZATION PLATFORM
A system is configured to perform the steps of: (a) receiving a request from an ad network for a wireless operator user profile datum, wherein the ad network includes a bidding platform configured to receive bids from third-party bidders; (b) receiving from the bidding platform data representative of which of the third-party bidders within the ad network have a right to request the wireless operator user profile datum based on the respective bids submitted by each of the third-party bidders; (c) receiving a financial consideration from the ad network; (d) delivering the wireless operator user profile datum to the ad network for delivery to the third-party bidders within the ad network having the right to request the wireless operator user profile datum; and (e) sharing a portion of the financial consideration with a corresponding wireless operator from which the wireless operator user profile datum is derived.
1 . A system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
(a) receiving a request from an ad network for a wireless operator user profile datum corresponding to a user of a mobile communication facility, wherein the ad network includes a bidding platform configured to receive bids from third-party bidders, wherein the wireless operator user profile datum includes at least on or more of:
(i) behavioral data corresponding to the user; and
(ii) demographic data corresponding to the user;
(b) receiving from the bidding platform data representative of which of the third-party bidders within the ad network have a right to request the wireless operator user profile datum based on the respective bids submitted by each of the third-party bidders;
(c) receiving a financial consideration from the ad network;
(d) delivering the wireless operator user profile datum to the ad network, wherein the ad network is configured to transmit the wireless operator user profile datum to the third-party bidders within the ad network having the right to request the wireless operator user profile datum; and
(e) sharing a portion of the financial consideration with a corresponding wireless operator from which the wireless operator user profile datum is derived.
2 . The system of claim 1 , wherein the portion of the financial consideration is a shared revenue based at least in part on an advertising fee received from the ad network.
3 . The system of claim 1 , wherein the wireless operator user profile datum is delivered in real time.
4 . The system of claim 1 , wherein the mobile communication facility is a cellular phone or a tablet.