Method and apparatus for processing a video signal for display

1. An apparatus, comprising:

a processor configured to:

consolidate a plurality of unutilized regions of a display to constitute a consolidated region based on a determination of a difference between an aspect ratio of the display being generated and an aspect ratio of first content;

generate an output video signal having the consolidated region and a first content region associated with the first content, and

wherein a size of the consolidated region is determined based on one or more rules; and

adjust contrast of second content associated with the consolidated region based on a respective parameter of the first content associated with the first content region.

2. The apparatus of claim 1 , wherein the processor is further configured to determine the difference between the aspect ratio of the display being generated and the aspect ratio of the first content, and detect the plurality of unutilized regions based on the difference between at least one of the aspect ratio of the display being generated or the aspect ratio of the first content, or the size of the display being generated and the size of the first content.

3. The apparatus of claim 1 , where the processor is further configured to consolidate the plurality of unutilized regions by at least one of (1) scaling down size of the first content region associated with the first content, (2) at least partially moving the first content region associated with the first content towards at least one edge of the output video signal, or (3) aligning the first content region with the at least one edge of the output video signal.

4. The apparatus of claim 1 , wherein the processor is further configured to define the one or more rules, wherein the one or more rules are further associated with utilization of the consolidated region.

5. The apparatus of claim 1 , wherein the processor is further configured to utilize the one or more rules to select the second content associated with the consolidated region.

6. The apparatus of claim 1 , wherein the processor is further configured to scale size of the first content region based on the size of the consolidated region associated with the second content.

7. The apparatus of claim 1 , wherein the processor is further configured to adjust at least one of a shape, a size, or an orientation of the second content based on the size of the consolidated region.

8. The apparatus of claim 1 , wherein the processor is further configured to consolidate the plurality of unutilized regions based on an availability of the second content associated with the consolidated region.

9. The apparatus of claim 1 , wherein the one or more rules are defined based on at least one of a first set of parameters associated with a user associated with the apparatus, a second set of parameters associated with a content provider, metadata associated with the first content, or the second content associated with the consolidated region.

10. A method, comprising:

detecting a plurality of unutilized regions of the display based on a difference between an aspect ratio of the display being generated and an aspect ratio of first content;

consolidating the plurality of unutilized regions based on the detection to constitute a consolidated region; and

generating an output video signal having the consolidated region and a first content region associated with the first content, wherein a location of the consolidated region is determined based on one or more rules,

wherein contrast of second content associated with the consolidated region is adjusted based on a respective parameter of the first content associated with the first content region.

11. The method of claim 10 , wherein the detecting further comprises:

determining that a size of the first content differs from a size of the display being generated; and

detecting the plurality of unutilized regions based on a difference between the size of the display being generated and the size of the first content.

12. The method of claim 10 , where the consolidated region is constituted based on at least one of scaling down size of at least one of the first content region associated with the first content or at least partially moving the first content region associated with the first content towards at least one edge of the output video signal.

13. The method of claim 10 further comprising aligning the first content region with at least one edge of the output video signal to maximize a size of the consolidated region.

14. The method of claim 10 further comprising defining the one or more rules, wherein the one or more rules are further associated with utilization of the consolidated region.

15. The method of claim 10 further comprising associating the second content with the consolidated region based on the one or more rules.

16. A non-transitory computer-readable medium having stored thereon, computer-executable instructions which when executed by a computer cause the computer to execute operations, the operations comprising:

determining that an aspect ratio of first content differs from an aspect ratio of a display being generated; and

consolidating a plurality of unutilized regions of the display based on the determination to generate an output video signal having a consolidated region and a first content region associated with the first content, wherein a location of the consolidated region is determined based on one or more rules,

wherein contrast brightness of second content associated with the consolidated region is adjusted based on a respective parameter of the first content associated with the first content region.

17. The non-transitory computer-readable medium of claim 16 , further comprising detecting the plurality of unutilized regions based on a difference between size of the display being generated and size of the first content.

18. The non-transitory computer-readable medium of claim 16 , wherein the consolidated region is constituted based on at least one of scaling down size of the first content region associated with the first content or at least partially moving the first content region associated with the first content towards at least one edge of the output video signal.

19. The non-transitory computer-readable medium of claim 16 , further comprising defining the one or more rules, wherein the one or more rules are further associated with utilization of the consolidated region.