ELECTRONIC CALENDAR APPLICATION

1 . A method for providing a background media for a timeline or calendar application, the method comprising:

analyzing a timeline entry or timescale associated with the timeline;

determining one or more recommended background media based on analysis of the timeline entry or timescale; and

selecting and displaying the determined background media from among the one or more recommended media.

2 . The method according to claim 1 , wherein the step of analyzing is triggered by rendering at least one timeline entry based on a user action.

3 . The method according to claim 1 , wherein the one or more recommended background media is supplied by a backend server.

4 . The method according to claim 1 , wherein the one or more recommended background media is selected from an image storage library that includes a plurality of background media corresponding to a plurality of timeline entry types.

5 . The method according to claim 1 , wherein the determined background media is a graph derived from statistical information contained in one or more timeline entries.

6 . The method according to claim 1 , wherein the determined background media is obtained from a non-timeline application linked to the timeline application.

7 . The method according to claim 1 , wherein a first determined background media is provided for a first timescale and a second determined background media is provided for a second timescale.

8 . The method according to claim 1 , further comprising the step of prompting a user to optionally accept or reject the determined background media.

9 . The method according to claim 8 , wherein if the user rejects the determined background media, the image selected as the determined background media is no longer used for similar timeline entries or timescale.

10 . The method according to claim 1 , wherein the determined background media is displayed on a portable electronic device.

11 . A portable electronic device comprising:

a timeline application having a personalized background media;

a touch screen operable to display a timeline entry and to display varying timescales;

wherein the timeline application is to determine one or more recommended background media based on analysis of the timeline entry or timescale, and to change the personalized background media of the timeline application to one of the recommended media.

12 . The portable electronic device according to claim 11 , wherein the timeline application is to analyze one or more timeline entries and timescale in response to rendering at least one timeline entry based on a user action

13 . The portable electronic device according to claim 11 , wherein the one or more recommended background media is supplied by a backend server.

14 . The portable electronic device according to claim 11 , wherein the one or more recommended background media is selected from an image storage library that includes a plurality of background media corresponding to a plurality of timeline entry types.

15 . The portable electronic device according to claim 11 , wherein the personalized background media is obtained from a non-timeline application of the portable electronic device that is linked to the timeline application.

16 . The portable electronic device according to claim 11 , wherein a first personalized background media is provided for a first timescale and a second personalized background media is provided for a second timescale.

17 . The portable electronic device according to claim 11 , wherein a user is optionally prompted to accept or reject the background media.

18 . The portable electronic device according to claim 17 , wherein if the user rejects the personalized background media, the image selected as the personalized background media is no longer used for similar timeline entries or timescale.

19 . A computer readable medium for providing a background media for a calendar application, the computer readable medium:

analyzing a calendar entry or timescale associated with the calendar application;

determining one or more recommended background media based on analysis of the calendar entry or timescale; and

selecting and displaying the determined background media from among the one or more the recommended images.

20 . A method for providing a background media for a timeline or calendar application, the method comprising:

analyzing a timeline entry or timescale associated with the timeline, wherein the analyzing is triggered by rendering at least one timeline entry based on a user action;

determining one or more recommended background media based on analysis of the timeline entry or timescale; and

selecting and displaying the determined background media from among the one or more the recommended media, wherein a first determined background media is provided for a first timescale and a second determined background media is provided for a second timescale.