IP Library Patent Application 13688889
Patent Application
App. No. 13/688,889

Secure Printable Offer Template

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Quick Facts
Patent No.
US None
App. No.
13/688,889
Abstract

An offer template for use in generating print-at-home offer documents includes a number of content layers including a canvas layer, an offer layer and a reference layer. The canvas layer includes content common to several different offers. The offer layer includes offer-specific content. The reference layer includes print-specific content uniquely identifying each printed offer document. The offer template further includes a number of security attributes designed to reduce fraudulent activity involving distributed offers, such as unauthorized copying, manipulating or reproducing of print-at-home offers.

Claims (41)

1 . A digital offer template for use in generating printable offer documents, the offer template comprising:

a canvas content layer including attributes common to a plurality of offer documents;

an offer content layer including a number of offer-specific content elements; and

a reference content layer including a number of print-specific content elements configured to uniquely identify each printed offer document, wherein the reference content layer having print-specific information is merged with the canvas content layer and the offer content layer at a time of printing to generate a printable offer document.

2 . The digital offer template of claim 1 , wherein at least one of the offer content layer and the reference content layer is configured to contain redundant offer information in both encrypted form and unencrypted form.

3 . The digital offer template of claim 1 , wherein at least one of the canvas content layer, the offer content layer and the reference content layer includes a watermark comprising a plurality of watermark elements, at least one watermark element containing offer data relating to the printable offer document embedded into a feature of the watermark element.

4 . The digital offer template of claim 1 , wherein the canvas content layer includes an offer border comprising a plurality of border elements forming a pattern having variations indiscernible to a naked human eye.

5 . The digital offer template of claim 4 , wherein the variations include at least one of: a) a variation to a dimension of one or more border element; and b) a variation to a distance between at least two border elements.

6 . The digital offer template of claim 1 , wherein at least one of the canvas content layer, the offer content layer and the reference content layer includes a content field having at least a first indicia and a second indicia, the first indicia including a plurality of alphanumeric characters, the second indicia including at least one indiscernible attribute applied to the first indicia.

7 . The digital offer template of claim 6 , wherein the at least one indiscernible attribute is selected from the following: (a) a variation in spacing between alphanumeric characters; (b) a variation in font type between alphanumeric characters; and (c) a variation in font size between alphanumeric characters.

8 . The digital offer template of claim 1 , wherein the offer-specific content elements include an offer ID that identifies a particular offer generically and the print-specific information includes a unique offer identification number that uniquely identifies each printed offer document.

9 . The digital offer template of claim 8 , wherein one of the offer content layer and the reference content layer includes a security strip content field containing both offer-specific information and print-specific information.

10 . The digital offer template of claim 9 , wherein the security strip content field is configured to contain at least the offer ID and the unique offer identification number.

11 . A method for distributing printable offers comprising:

formatting offer data for display on an electronic display device;

storing a digital offer template for use in generating a plurality of printable offer documents, the digital offer template including:

a canvas content layer including attributes common to the plurality of printable offer documents;

an offer content layer including offer-specific content based on the offer data; and

a reference content layer including a number of print-specific content elements for uniquely identifying each printed offer document;

receiving input from a client device indicative of a request to print an offer document corresponding to the offer data;

inserting print-specific content into the reference content layer based on the input;

generating a printable offer document in response to the input by merging the reference content layer with the canvas content layer and the offer content layer; and

outputting the printable offer document for printing on a printing device in communication with the client device.

12 . The method of claim 11 , wherein at least one of the offer content layer and the reference content layer is configured to contain redundant offer information in both encrypted form and unencrypted form.

13 . The method of claim 11 , wherein at least one of the canvas content layer, the offer content layer and the reference content layer includes a watermark comprising a plurality of watermark elements, at least one watermark element containing offer data relating to the printable offer document embedded into a feature of the watermark element.

14 . The method of claim 11 , wherein the canvas content layer includes an offer border comprising a plurality of border elements forming a pattern having variations indiscernible to a naked human eye.

15 . The method of claim 14 , wherein the variations include at least one of: a) a variation to a dimension of one or more border element; and b) a variation to a distance between at least two border elements.

16 . The method of claim 11 , wherein at least one of the canvas content layer, the offer content layer and the reference content layer includes a content field having at least a first indicia and a second indicia, the first indicia including a plurality of alphanumeric characters, the second indicia including at least one indiscernible attribute applied to the first indicia.

17 . The method of claim 16 , wherein the at least one indiscernible attribute is selected from the following: (a) a variation in spacing between alphanumeric characters; (b) a variation in font type between alphanumeric characters; and (c) a variation in font size between alphanumeric characters.

18 . The method of claim 11 , wherein the offer-specific content includes an offer ID that identifies a particular offer generically and the print-specific content includes a unique offer identification number that uniquely identifies each printed offer document.

19 . An offer distribution system comprising:

an offer management system including at least one server and at least one database in communication with each other, the offer management system being connectable to a network for communicating with a plurality of client devices;

wherein the at least one server includes a microprocessor configured to:

format offer data for display on an electronic display device;

store a digital offer template for use in generating a plurality of printable offer documents, the digital offer template including:

a canvas content layer including attributes common to the plurality of printable offer documents;

an offer content layer including offer-specific content based on the offer data; and

a reference content layer including a number of print-specific content elements for uniquely identifying each printed offer document;

receive input from a client device indicative of a request to print an offer document corresponding to the offer data; and

generate a printable offer document based on the input by merging the reference content layer including print-specific content with the canvas content layer and the offer content layer.

20 . The system of claim 19 , wherein at least one of the offer content layer and the reference content layer contains redundant offer information in both encrypted form and unencrypted form.

Assignments (7)
RELEASE OF SECURITY INTEREST Recorded Jul 29, 2024
From: COMPUTERSHARE TRUST COMPANY, N.A., AS SUCCESSOR TO WELLS FARGO BANK, NATIONAL ASSOCIATION
To: NCH MARKETING SERVICES, INC.; VALASSIS COMMUNICATIONS, INC.; VALASSIS DIGITAL CORP.; VALASSIS DIRECT MAIL, INC.
Reel/Frame 068177/0738 →
ASSIGNMENT OF SECURITY INTEREST IN INTELLECTUAL PROPERTY COLLATERAL RECORDED 3-4-2014 Recorded Feb 23, 2024
From: CREDIT SUISSE (AG) CAYMAN ISLANDS BRANCH, AS ASSIGNOR
To: JEFFERIES FINANCE LLC, AS ASSIGNEE
Reel/Frame 066661/0400 →
RELEASE OF SECURITY INTEREST AT REEL/FRAME 032172/0884 Recorded Apr 23, 2021
From: CITIBANK, N.A.
To: VALASSIS COMMUNICATIONS, INC.
Reel/Frame 056032/0502 →
INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Mar 4, 2014
From: VALASSIS COMMUNICATIONS, INC.
To: WELLS FARGO BANK, NATIONAL ASSOCIATION, AS COLLATERAL TRUSTEE
Reel/Frame 032385/0615 →
INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Mar 4, 2014
From: VALASSIS COMMUNICATIONS, INC.
To: CREDIT SUISSE (AG), CAYMAN ISLANDS BRANCH, AS ADMINISTRATIVE AGENT AND COLLATERAL AGENT
Reel/Frame 032385/0446 →
INTELLECTUAL PROPERTY SECURITY AGREEMENT Recorded Feb 7, 2014
From: VALASSIS COMMUNICATIONS, INC.
To: CITIBANK, N.A.
Reel/Frame 032172/0884 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 9, 2013
From: RUTT, RICHARD; DIGIORGIO, RINALDO
To: VALASSIS COMMUNICATIONS, INC.
Reel/Frame 029596/0471 →