Methods and apparatus to monitor online activity
View Patent ↗An example method to monitor online activity involves comparing first uniform resource locators collected from a first client device of a known panelist with second uniform resource locators collected from second client devices associated with different users; and determining which of the second uniform resource locators correspond to online activity of the known panelist based on ones of the first uniform resource locators matching at least portions of ones of the second uniform resource locators.
1. A method to monitor online activity, the method comprising:
comparing first uniform resource locators collected from a first client device of a known panelist with second uniform resource locators collected from second client devices associated with different users; and
determining which of the second uniform resource locators correspond to online activity of the known panelist based on ones of the first uniform resource locators matching at least portions of ones of the second uniform resource locators.
2. A method as defined in claim 1 , wherein determining which of the second uniform resource locators correspond to the online activity includes matching at least domain name portions of the ones of the second uniform resource locators to domain name portions of the first uniform resource locators.
3. A method as defined in claim 1 , wherein the second uniform resource locators are accessed via a same internet protocol address shared by the second client devices to access the Internet.
4. A method as defined in claim 3 , further including instructing the known panelist to register the internet protocol address from at least one of the second client devices with an audience measurement entity.
5. A method as defined in claim 3 , further including collecting the second uniform resource locators accessed from the same internet protocol address shared by the second client devices.
6. A method as defined in claim 1 , further including storing the second uniform resource locators in corresponding groups based on corresponding cookie identifiers collected in association with the second uniform resource locators.
7. A method as defined in claim 1 , wherein determining which of the second uniform resource locators correspond to the online activity includes comparing differences between the at least portions of the ones of the second uniform resource locators and corresponding portions of the first uniform resource locators to a similarity threshold.
8. An apparatus to monitor online activity, the apparatus comprising:
a comparative analyzer to compare first uniform resource locators collected from a first client device of a known panelist with second uniform resource locators collected from second client devices associated with unknown users; and
a mapper to associate at least some of the second uniform resource locators as online activity of the known panelist based on ones of the first uniform resource locators matching at least portions of ones of the second uniform resource locators.
9. An apparatus as defined in claim 8 , wherein the mapper is to determine if the ones of the second uniform resource locators match the first uniform resource locators by comparing at least domain name portions of the ones of the second uniform resource locators to domain name portions of the first uniform resource locators.
10. An apparatus as defined in claim 8 , wherein the second uniform resource locators are accessed via a same internet protocol address shared by the second client devices to access the Internet.
11. An apparatus as defined in claim 10 , further including a data structure to store the second uniform resource locators in association with the internet protocol address registered via the second client devices.
12. An apparatus as defined in claim 8 , further including a data structure to store the second uniform resource locators in corresponding groups based on corresponding cookie identifiers collected in association with the second uniform resource locators.
13. An apparatus as defined in claim 8 , wherein the mapper is to determine if the ones of the second uniform resource locators match the first uniform resource locators by comparing differences between the at least portions of the ones of the second uniform resource locators and corresponding portions of the first uniform resource locators to a similarity threshold.
14. A tangible computer readable storage medium comprising instructions that cause a machine to at least:
compare first uniform resource locators collected from a first client device of a known panelist with second uniform resource locators collected from second client devices; and
determine which of the second uniform resource locators correspond to online activity of the known panelist based on ones of the first uniform resource locators matching at least portions of ones of the second uniform resource locators.
15. A tangible computer readable storage medium as defined in claim 14 , wherein to determine which of the second uniform resource locators correspond to online activity, the instructions cause the machine to match at least domain name portions of the ones of the second uniform resource locators to domain name portions of the first uniform resource locators.
16. A tangible computer readable storage medium as defined in claim 14 , wherein the second uniform resource locators are accessed via a same internet protocol address shared by the second client devices to access the Internet.
17. A tangible computer readable storage medium as defined in claim 16 , wherein the instructions further cause the machine to instruct the known panelist to register the internet protocol address from at least one of the second client devices with an audience measurement entity.
18. A tangible computer readable storage medium as defined in claim 16 , wherein the instructions further cause the machine to collect the second uniform resource locators accessed from the internet protocol address associated with the second client devices.
19. A tangible computer readable storage medium as defined in claim 14 , wherein the instructions further cause the machine to store the second uniform resource locators into corresponding groups based on corresponding cookie identifiers collected in association with the second uniform resource locators.
20. A tangible computer readable storage medium as defined in claim 14 , wherein to determine which of the second uniform resource locators correspond to online activity, the instructions cause the machine to includes compare differences between the at least portions of the ones of the second uniform resource locators and corresponding portions of the first uniform resource locators to a similarity threshold.