SHIFTING MARKETING MESSAGING ACCORDING TO CUSTOMER LIFESTYLE CHANGES
A process and method for tailoring marketing messaging to retail customers is disclosed. Embodiments of the present disclosure comprise a system adapted to identify significant lifestyle changes in a customer's life by recording and analyzing the customer's purchasing behavior and to adjust marketing messaging directed at the customer in accordance with the identified lifestyle change. The marketing messaging system may search a customer's purchase history for known correlations between shopping behavior and demographic, socioeconomic, and other similar classifications of retail customers. By identifying changes in shopping patterns, the system of the present disclosure can tailor marketing messaging for the recipient consumer, thereby increasing marketing effectiveness.
1 . A computer-implemented method of tailoring marketing messaging for a customer, comprising:
analyzing purchase trends of the customer electronically using a software module configured to generate assumptions based on a user's purchase transactions;
identifying changes in the purchase trends that signal a customer lifestyle change;
selecting a marketing messaging scheme to match the customer lifestyle change; and
transmitting computer-readable instructions to a mobile computing device of the customer, wherein the computer-readable instructions correspond to the marketing messaging scheme.
2 . The method of claim 1 , further comprising electronically recording transactions between a retailer and the customer.
3 . The method of claim 1 , wherein analyzing purchase trends of the customer electronically using a software module configured to generate assumptions based on a user's purchase transactions comprises analyzing products purchased by the customer.
4 . The method of claim 1 , wherein analyzing purchase trends of the customer electronically using a software module configured to generate assumptions based on a user's purchase transactions comprises analyzing services purchased by the customer.
5 . The method of claim 1 , wherein selecting a marketing messaging scheme to match the customer lifestyle change comprises selecting one or more marketing assets to display on the mobile computing device.
6 . The method of claim 5 , wherein the one or more marketing assets comprise an image.
7 . The method of claim 5 , wherein the one or more marketing assets comprise a slogan.
8 . The method of claim 5 , wherein the one or more marketing assets comprise a page layout.
9 . The method of claim 1 , wherein identifying changes in the purchase trends that signal a customer lifestyle change comprises analyzing spending trends of the customer.
10 . The method of claim 1 , further comprising:
receiving a survey response from a surveyed customer;
analyzing a shopping history of the surveyed customer;
analyzing the survey response; and
identifying correlations between the shopping history and the survey response.
11 . The method of claim 1 , further comprising selectively emphasizing a marketing slogan in response to the customer lifestyle change.
12 . The method of claim 1 , wherein recording transactions between a retailer and the customer comprises recording at least one of a purchase price, a product identification, a transaction time, a transaction date, or a transaction payment method.
13 . The method of claim 1 , wherein the customer lifestyle change comprises one selected from the group consisting of: graduation from secondary education, graduation from higher education, obtaining employment, losing employment, receiving a promotion, receiving a pay increase, receiving a pay decrease, getting married, entering into a relationship, birth of a child, adoption of a child, death of a family member, getting divorced, and ending a relationship.
14 . A system for tailoring a marketing message for a customer, comprising:
at least one point of sale terminal adapted to receive a customer identification number;
a customer database adapted to record a purchase history of the customer;
a purchase habit tracking module adapted to review the purchase history to identify a detected lifestyle change of the customer;
a marketing message module adapted to selectively tailor marketing messaging for the customer in response to the detected lifestyle change; and
an application server adapted to transmit instructions to the customer related to the marketing messaging, wherein the instructions correspond to the marketing messaging.
15 . The system of claim 14 , wherein the detected lifestyle change comprises one selected from the group consisting of: graduation from secondary education, graduation from higher education, obtaining employment, losing employment, receiving a promotion, receiving a pay increase, receiving a pay decrease, getting married, entering into a relationship, birth of a child, adoption of a child, death of a family member, getting divorced, and ending a relationship.
16 . The system of claim 14 , wherein the marketing message module is adapted to selectively emphasize a marketing slogan in response to the detected lifestyle change.
17 . The system of claim 14 , wherein the marketing message module is adapted to select one or more marketing assets to display on a mobile computing device.
18 . The system of claim 17 , wherein the one or more marketing assets are selected from the group consisting of an image, a slogan, and a page layout.