TECHNIQUES FOR DETERMINING THE AGE AND GENDER OF A CONSUMER
A computer-implemented method is disclosed herein. The method includes the step of receiving, at a processing device of a commerce server, at least one of a video signal and an audio signal from a head mountable unit. The method also includes the step of deriving, at the processing device, a demographic value in response to the at least one of the video signal and the audio signal. The demographic value is indicative of at least one of a gender and an age of a user of the head mountable unit. The method also includes the step of obtaining, at processing device, an advertisement in response to the demographic value. The method also includes the step of transmitting the advertisement to the head mountable unit with the processing device of the commerce server.
1 . A computer-implemented method comprising:
receiving, at a processing device of a commerce server, at least one of a video signal and an audio signal or derived data from such a video or audio stream from a head mountable unit;
deriving, at the processing device, a demographic value in response to the at least one of the video signal and the audio signal, the demographic value being indicative of at least one of a gender and an age of a user of the head mountable unit;
obtaining, at processing device, an advertisement in response to the demographic value; and
transmitting the advertisement to the head mountable unit with the processing device of the commerce server.
2 . The computer-implemented method of claim 1 wherein deriving step is further includes:
deriving a gender value being indicative for a gender of a consumer wearing the head mountable unit.
3 . The computer-implemented method of claim 1 wherein said deriving step is further defined as:
deriving a value for an age associated with the audio signal with the processing device of the commerce server.
4 . The computer-implemented method of claim 1 wherein said deriving step is further defined as:
deriving a first value for a gender and a second value for an age associated with the audio signal with the processing device of the commerce server.
5 . The computer-implemented method of claim 1 wherein said deriving step is further defined as:
deriving a value for a height associated with the video signal with the processing device of the commerce server.
6 . The computer-implemented method of claim 1 wherein said receiving step is further defined as:
receiving, at the processing device of the commerce server, both a video signal and an audio signal from the head mountable unit.
7 . The computer-implemented method of claim 1 wherein said receiving step is further defined as receiving, at the processing device of the commerce server, a video signal and an orientation signal from the head mountable unit; and
said deriving step is further defined as deriving a value for a height associated with the video signal and the orientation signal with the processing device of the commerce server.
8 . The computer-implemented method of claim 1 wherein said transmitting step is further defined as:
transmitting the advertisement as an audio file to the head mountable unit with the processing device of the commerce server.
9 . The computer-implemented method of claim 1 wherein said transmitting step is further defined as:
transmitting the advertisement as an image file to the head mountable unit with the processing device of the commerce server.
10 . The computer-implemented method of claim 1 further comprising the step of:
providing the head mountable unit to a consumer prior to said receiving step.
11 . The computer-implemented method of claim 1 wherein said obtaining step is further defined as:
obtaining the advertisement from a database of a plurality of advertisements with the processing device of the commerce server.
12 . A commerce server comprising:
a database containing a plurality of advertisement files, each of the plurality of advertisement files associated with at least one of an age and a gender;
a processing device having:
an estimation module operable to receive at least one of a video signal and an audio signal and derive a value for at least one of a gender and an age and a height in response to the at least one of the video signal and the audio signal;
a selection module operable to receive the value from the estimation module and select one of the plurality of advertisement files in the database in response to the value; and
a transmission module operable to electronically transmit the selected advertisement file away from the commerce server.
13 . The commerce server of claim 12 wherein at least one of said advertisement files includes audio data.
14 . The commerce server of claim 12 wherein at least one of said advertisement files includes image data.
15 . The commerce server of claim 12 wherein at least one of said advertisement files includes both audio data and image data.
16 . The commerce server of claim 12 wherein said processing device further comprises:
a query module operable to transmit signals soliciting the at least one of a video signal and an audio signal.
17 . A computer-implemented method comprising:
communicating at least one of audio data and video data to a commerce server with a head mountable device; and
receiving an advertisement with the head mountable device in response to said communicating step.
18 . The computer-implemented method of claim 17 further comprising the step of:
receiving a message with the head mountable unit prior to said communicating step.
19 . The computer-implemented method of claim 17 wherein said communicating step includes the step of:
completing a tutorial with the head mountable unit prior to said receiving step.