Linerless label

1. An aqueous adhesive composition comprising at least one acrylate polymer with a glass transition temperature in the range from 50° C. to 90° C. and at least one amorphous polyurethane or polyurethane-polyurea polymer with a glass transition temperature in the range from −50° C. to 10° C., the glass transition temperature being determined by a DSC measurement according to DIN 65467 at a heating rate of 20 K/min, wherein a dry film obtained from the aqueous composition after heat-activation at a temperature of greater than 50° C. and less than 90° C. is a pressure sensitive adhesive layer and wherein the said adhesive layer is not tacky if exposed to a temperature up to 50° C.

2. The aqueous adhesive composition of claim 1 , wherein the acrylate polymer has a glass transition temperature in the range from 50° C. to 80° C.

3. The aqueous adhesive composition of claim 1 , wherein the amorphous polyurethane or polyurethane-polyurea polymer has a glass transition temperature in the range from −50° C. to +5° C.

4. The aqueous adhesive composition of claim 1 , wherein the polyurethane or polyurethane-polyurea polymer has a weight average molecular weight Mw in the range from 15,000 to 150,000 g/mol.

5. The aqueous adhesive composition of claim 1 , wherein the polyurethane or polyurethane-polyurea polymer in the dispersion has an average particle diameter in the range from 30 to 400 nm.

6. The aqueous adhesive composition of claim 1 , wherein the acrylate polymer has a weight average molecular weight Mw in the range from 10 3 to 10 6 g/mol.

7. The aqueous adhesive composition of claim 1 , wherein the acrylate polymer has an average particle diameter in the range from 40 to 200 nm.

8. A method of manufacture of a heat-activated adhesive layer on a substrate which comprises applying the aqueous adhesive composition of claim 1 on the substrate.

9. The method of claim 8 , wherein the heat-activated adhesive layer at 50° C. have a storage modulus G′ at 1 rad/s of between 1*10 5 Pa and 1*10 8 Pa.

10. The method of claim 8 , wherein the heat-activated adhesive layer at 70° C. have a storage modulus G′ at 1 rad/s of between 1*10 4 Pa and 1*10 7 Pa.

11. The method of claim 8 , wherein the heat-activated adhesive layer at 90° C. have a storage modulus G′ at 1 rad/s of between 1*10 3 Pa and 1*10 6 Pa.

12. The method of claim 8 , wherein the substrate is selected from paper, cardboard, wood, textile, metal, leather, mineral material, natural rubber, synthetic rubber, or synthetic material.

13. A planar formation comprising a heat-activated adhesive layer together with a substrate, wherein the adhesive layer contains the aqueous adhesive composition according to claim 1 .

14. The planar formation of claim 13 , wherein the substrate is paper or a plastic sheet that may optionally be printed on one side or both sides.

15. The planar formation of claim 13 , wherein it is a label.

16. The planar formation of claim 15 , wherein it is a label without a release paper or film (“linerless label”).

17. A method for the manufacture of the planar formation of claim 13 , which comprises applying the adhesive layer to the substrate with a layer thickness of 10 to 50 μm.

18. A method for the application of the planar formation of claim 13 to an object, which comprises heating the planar formation to a temperature≧50° C. first and subsequently applying to the object.

19. The method of claim 18 , wherein the object is heated to a temperature≧50° C. first and subsequently the planar formation is applied.

20. The method of claim 19 , wherein the planar formation and the object separately from each other are heated to a temperature≧50° C. first and subsequently the planar formation is applied onto the object.

21. The method of claim 19 , wherein the object is selected from the group of cardboard boxes, cans, bottles or plastic bags.