SPONSORSHIP OF MEDIA DESCRIPTION TAGS
Systems and methods for managing and/or controlling tagged data in media content are disclosed herein. A tagging component assigns a tag to a content element in a media item. A bidding component determines a sponsor for the content element. A presentation component presents the tag with information regarding the content element. The information regarding the content element is determined by the sponsor.
1 . A system, comprising:
a memory having computer executable components stored thereon; and
a processor, communicatively coupled to the memory, configured to facilitate execution of the computer executable components, the computer executable components, comprising:
a tagging component configured to assign a tag to a content element in a media item;
a bidding component configured to determine a sponsor for the content element; and
a presentation component configured to present the tag with information regarding the content element, wherein the information regarding the content element is determined by the sponsor.
2 . The system of claim 1 , wherein the tag is a biddable keyword.
3 . The system of claim 1 , wherein the information regarding the content element includes a detailed description of the content element, an opportunity to purchase the content element or a uniform resource locator (URL) link associated with the content element.
4 . The system of claim 1 , wherein the bidding component selects the sponsor from one or more bidders.
5 . The system of claim 4 , wherein the bidding component selects the sponsor from the one or more bidders based at least in part on monetary payment.
6 . The system of claim 4 , wherein the bidding component selects the sponsor from the one or more bidders based at least in part on a determined relationship of the sponsor to the content element.
7 . The system of claim 4 , wherein the bidding component selects the sponsor from the one or more bidders based at least in part on a determined relevancy of the tag to the sponsor.
8 . The system of claim 4 , wherein the bidding component selects the sponsor from the one or more bidders based at least in part on a geographic location of the sponsor.
9 . The system of claim 4 , wherein the bidding component selects the sponsor from the one or more bidders based at least in part on a ranking of the one or more bidders.
10 . The system of claim 1 , wherein the content element includes a plurality of sponsors.
11 . The system of claim 1 , wherein the presentation component presents the information regarding the content element during playback of the media item.
12 . The system of claim 1 , further comprising a permission component that determines presentation rights for the tag.
13 . The system of claim 12 , wherein the presentation rights is determined based at least in part on geographic location.
14 . The system of claim 12 , wherein the presentation component presents the tag with the information regarding the content element based at least in part on the presentation rights.
15 . A method, comprising:
employing at least one processor executing computer executable instructions embodied on at least one non-transitory computer readable medium to perform operations, comprising:
assigning a tag to a content element in a media item;
determining a sponsor for the content element; and
presenting the tag with information regarding the content element, wherein the information regarding the content element is determined by the sponsor.
16 . The method of claim 15 , wherein the determining the sponsor includes selecting the sponsor from one or more bidders based at least in part on monetary payment.
17 . The method of claim 15 , wherein the determining the sponsor includes selecting the sponsor from one or more bidders based at least in part on a determined relevancy of the tag to the sponsor.
18 . The method of claim 15 , wherein the determining the sponsor includes selecting the sponsor from one or more bidders based at least in part on geographic location of the sponsor.
19 . A method, comprising:
offering, by a system including a processor, a tag associated with a content element in a media item for sponsorship;
receiving, by the system, one or more bids for the tag from one or more bidders; and
assigning, by the system, a sponsor for the tag based at least in part on the one or more bids for the tag.
20 . The method of claim 19 , wherein the assigning includes assigning, by the system, the sponsor for the tag based at least in part on monetary payment.
21 . The method of claim 19 , further comprising associating, by the system, information regarding the content element with the tag, wherein the information regarding the content element is determined by the sponsor.
22 . A tangible computer-readable storage medium comprising computer-readable instructions that, in response to execution, cause a computing system including a processor to perform operations, comprising:
assigning a tag to a content element in a media item;
determining a sponsor for the content element; and
presenting the tag with information regarding the content element, wherein the information regarding the content element is determined by the sponsor.
23 . The tangible computer-readable storage medium of claim 22 , wherein the determining the sponsor includes selecting the sponsor from one or more bidders based at least in part on a determined relationship of the sponsor to the content element.
24 . The tangible computer-readable storage medium of claim 22 , wherein the determining the sponsor includes selecting the sponsor from one or more bidders based at least in part on a ranking of the one or more bidders.