IP Library Patent Application 13714541
Patent Application
App. No. 13/714,541

TARGETING OF CONSUMER LISTS UNDER CONSENT BY EXTERNAL PARTIES FOR PROMOTIONS AND DISCOUNTS

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Quick Facts
Patent No.
US None
App. No.
13/714,541
Abstract

A consumer owns a list of items, whether goods or services, including one or more entries, with each entry indicating an item, such as a good or service. This list of items has one or more entries with associated authorizations. The authorizations indicate which entities can access information from the entry in the list, and which actions the entities can perform using the information on the list. In particular, such authorizations include one or forms of targeting of the owner of the list, typically a consumer of goods and services, with promotions, advertisements, discounts, coupons and similar information relating to the goods and services on the list. The consumer controls the content and authorizations in the list.

Claims (29)

1 . A computer-implemented process comprising:

receiving a consumer list into memory, wherein the consumer list includes entries describing items desired by one or more consumers;

receiving an authorization from the consumer, authorizing one or more entities to read at least a portion of the consumer list, and

generating promotional information targeted to the consumer and related to the portion of the consumer list read by the entity.

2 . The computer-implemented process of claim 1 , wherein the authorization information limits form of the promotional information.

3 . The computer-implemented process of claim 1 , wherein the authorization information limits kinds of the promotional information.

4 . The computer-implemented process of claim 1 , wherein generating promotion information is based on the items in the consumer list, the authorization, and additional user information.

5 . The computer-implemented process of claim 4 , wherein the additional user information includes current location information.

6 . The computer-implemented process of claim 4 , wherein the additional user information includes current shopping activity.

7 . A graphical user interface for managing lists, comprising:

a display;

a processor programmed to:

display on the display, a view of items on a list;

in response to selection of an item on the list, display an interface through which a user can define permissions for the item on the list;

in response to user input, storing permissions for the item on the list.

8 . The graphical user interface of claim 7 , wherein the permissions include an indication of one or more entities authorized to access the list.

9 . The graphical user interface of claim 7 , wherein the permissions include an indication of what information from the list is authorized to be released to an entity.

10 . The graphical user interface of claim 7 , wherein the permissions include an indication of a time period during with information from the list is authorized to be released to an entity.

11 . A computer system comprising:

an intelligent software agent executed on a processor and having an input for receiving information from a user list of items and information related to the items, and an output providing promotions for items related to the user list.

12 . The computer system of claim 11 wherein the information related to the items comprises recommendations from experts.

13 . The computer system of claim 11 wherein the information related to the items comprises recommendations from publications.

14 . The computer system of claim 11 wherein the information related to the items comprises recommendations from other users.

15 . The computer system of claim 11 wherein the information related to the items comprises purchase information from similar users.

16 . The computer system of claim 11 wherein the information related to the items comprises purchase history of the user.

17 . The computer system of claim 11 , wherein the intelligent software agent transmits promotions to the user at points in time when a user's purchasing propensity is determined to be high.

18 . The computer system of claim 17 , wherein the purchasing propensity is inferred from a user's location.

19 . The computer system of claim 17 , wherein the purchasing propensity is inferred from prior purchasing behavior.

20 . The computer system of claim 17 , wherein the purchasing propensity is obtained from a user indicating an intent to purchase within a period of time.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 9, 2014
From: MICROSOFT CORPORATION
To: MICROSOFT TECHNOLOGY LICENSING, LLC
Reel/Frame 034544/0541 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 15, 2012
From: MATHEW, ASHVIN
To: MICROSOFT CORPORATION
Reel/Frame 029476/0207 →