Communication of digital information presented on an appliance display

1. A computer-implemented method of communicating information associated with a refrigerator, comprising:

capturing, at a computing device, information indicative of an optical machine-readable representation of information, the optical machine-readable representation presented on a digital display of a refrigerator, the optical machine-readable representation comprising a matrix barcode generated responsive to a detection of an event occurrence associated with the refrigerator, wherein the event occurrence is associated with a need to replace a water filter associated with the refrigerator; and

accessing, with the computing device, data associated with the refrigerator responsive to the optical machine-readable representation, the data indicative of commercial information associated with purchasing a replacement water filter.

2. The computer-implemented method of claim 1 , wherein accessing, with the computing device, data associated with the refrigerator responsive to the optical machine-readable representation comprises:

transmitting, from the computing device to a server, a signal indicative of the optical machine-readable representation of information displayed on the display of the refrigerator over a network; and

receiving, at the computing device, the data associated with the refrigerator from the server responsive to the signal indicative of the optical machine-readable representation of information.

3. The method as in claim 1 , wherein capturing, at a computing device, information indicative of an optical machine-readable representation comprises capturing a digital image of the optical machine-readable representation.

4. The method as in claim 1 , wherein the method comprises placing the computing device in proximity to the refrigerator such that the computing device receives information from the refrigerator using near-field communication.

5. The method as in claim 1 , wherein the method further comprises presenting the data associated with the refrigerator in a user interface.

6. The method as in claim 1 , wherein the optical machine-readable representation encodes information associated with an appliance in communication with the refrigerator.

7. The method as in claim 1 , wherein the optical machine-readable representation of information is digitally encoded in a non-human readable display format.

8. The method as in claim 6 , wherein the digitally encoded display format comprises a digital image.

9. The method as in claim 1 , further comprising transmitting the data associated with the refrigerator from the computing device to the refrigerator.

10. A refrigerator, comprising:

a display;

a controller, the controller configured to execute computer-readable instructions stored in a memory to cause the controller to perform operations, the operations, the operations comprising:

detecting an event occurrence for the refrigerator, the event occurrence being associated with a need to replace a water filter associated with the refrigerator;

identifying information associated with the event occurrence, the information comprising commercial information associated with purchasing a replacement water filter;

encoding the information associated with the event occurrence in a non-human readable optical machine-readable representation, the optical machine-readable representation digitally encoded in a nonhuman readable display format; and

presenting the non-human-readable optical machine readable representation on the display.

11. The refrigerator of claim 10 , wherein the refrigerator further comprises an antenna capable of near field communication, the antenna configured to communicate information associated with the event occurrence.

12. The refrigerator of claim 10 , wherein the non-human readable optical machine readable representation comprises a linear or matrix barcode.

13. The refrigerator of claim 10 , wherein the non-human readable optical machine readable representation comprises a digital image.