IP Library Granted Patent US 8,863,175
Granted Patent B2
US 8,863,175 · App. 13/719,747 · Granted Oct 14, 2014

Method and system for targeted commerce in network broadcasting

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Quick Facts
Patent No.
US 8,863,175
App. No.
13/719,747
Granted
Oct 14, 2014
Kind
B2
Abstract

A system and a method for using the system for targeted commerce in network broadcasting are provided. The system includes an interface device configured to receive a multimedia stream from a network, wherein the multimedia stream includes a close captioning string and wherein the interface device is further configured to process the multimedia stream by providing advertisements in the multimedia stream according to a correlation between the close captioning string and a plurality of vendor keywords; and a viewing device configured to receive the processed multimedia stream and display to a viewer.

Claims (40)

1. A system for targeted commerce in network broadcasting comprising:

an interface device configured to:

receive a multimedia stream from a network, wherein the multimedia stream comprises a close captioning string, a video frame, and metadata describing the contents of the video frame;

determine correlations between the close captioning string, the metadata, and a plurality of vendor keywords;

process the multimedia stream by providing advertisements in the multimedia stream according to the correlations; and

increase a probability that corresponding advertisements will be provided in the multimedia stream when the correlations include a first correlation between the close captioning string and the vendor keywords and a second correlation between the video frame metadata and the vendor keywords; and

a viewing device configured to receive the processed multimedia stream and display it to a viewer.

2. The system of claim 1 , wherein a premium cost is added for the vendor when the correlations include predetermined correlations between the vendor keywords and the close captioning and the metadata.

3. The system of claim 1 , wherein a link to a private account service provider is provided for a viewer in the advertisement.

4. The system of claim 3 , wherein a purchase profile is stored comprising items of interest for the viewer; and

the correlations further comprise a second correlation between the close captioning and the purchase profile.

5. The system of claim 1 wherein the viewing device comprises an interactive display.

6. A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of an interface device are adapted to cause the interface device to perform a method comprising:

receiving a multimedia stream from a network, the multimedia stream comprising a close captioning text, a video frame, and metadata describing contents of the video frame;

finding correlation values between the close captioning stream, the video frame metadata, and a plurality of vendor keywords;

increasing a probability that corresponding advertisements will be provided in the multimedia stream when the correlation values include a first correlation value between the close captioning text and the vendor keywords and a second correlation value between the video frame metadata and the vendor keywords; and

providing an advertisement in the multimedia stream according to the correlation values.

7. The non-transitory, machine-readable medium of claim 6 , wherein the multimedia stream further comprises a video frame and metadata describing the contents of the video frame.

8. The non-transitory, machine-readable medium of claim 7 wherein the correlation values further comprise correlation values with the metadata.

9. The non-transitory, machine-readable medium of claim 6 , wherein the method further comprises providing a link to a private account service provider for a viewer in the advertisement.

10. The non-transitory, machine-readable medium of claim 6 , wherein the correlation values further comprise correlation values with a purchase profile having data associated with the viewer.

11. The non-transitory, machine-readable medium of claim 10 , wherein the data associated with the viewer comprises a viewer purchasing history.

12. The non-transitory, machine-readable medium of claim 6 , wherein the method further comprises waiting for a multimedia manipulation event to be received from a viewer, the multimedia manipulation event being selected from a group consisting of a pause and a fast forward.

13. A method for targeted commerce in network broadcasting, the method comprising:

storing, electronically in a memory circuit of an interface device, a plurality of keywords related to an item for sale by a vendor;

finding, electronically by a processor circuit in the interface device, correlation values between vendor keywords, metadata describing contents of a video frame of a multimedia stream, and a close captioning in the multimedia stream;

increasing a probability that corresponding advertisements will be provided in the multimedia stream when the correlation values include a first correlation value between the close captioning and the vendor keywords and a second correlation value between the video frame metadata and the vendor keywords;

placing an advertisement field for the item at selected locations in the multimedia stream according to the correlation values;

placing a payment tab on the advertisement field; and

delaying display of an advertisement in the advertisement field until a first multimedia manipulation event is received from a viewer accessing the multimedia stream.

14. The method of claim 13 , wherein the finding comprises finding correlations with an embedded metadata in the multimedia stream.

15. The method of claim 14 , further comprising adding, electronically by the processor circuit, a premium cost to the advertisement when a correlation is found with the metadata.

16. The method of claim 13 , wherein the storing comprises storing a purchase profile for a viewer.

17. The method of claim 16 , wherein the finding comprises finding correlations with the purchase profile for the viewer.

18. The method of claim 13 , further comprising requesting, electronically by the processor circuit, a bid from each of a plurality of vendors having vendor keywords correlated to the close captioning; and

selecting an advertisement for a vendor with the highest bid from the plurality of vendors.

19. The method of claim 13 , wherein the first multimedia manipulation event is selected from a group consisting of a pause and a fast forward.

20. The method of claim 13 , further comprising:

determining a plurality of advertisements based on the correlation values found between the first multimedia manipulation and a second multimedia manipulation event, the second multimedia manipulation event being received from the viewer prior to receiving the first multimedia manipulation event; and

displaying the plurality of advertisements in the advertisement field after receiving the first multimedia manipulation event.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 23, 2015
From: EBAY INC.
To: PAYPAL, INC.
Reel/Frame 036170/0202 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Dec 19, 2012
From: WAIBEL, HEATHER ANNE; RUDOCK, NICHOLAS ALBERT
To: EBAY INC.
Reel/Frame 029504/0264 →