Techniques For Delivering A Product Promotion To A Consumer

1 . A method comprising:

promoting a product manufactured by a manufacturer as a consumer is viewing the product in a retail store through an augmented reality device with a processing device of a commerce server; and

asserting a charge to the manufacturer with the processing device in response to said promoting step.

2 . The method of claim 1 wherein said promoting step comprises:

promoting, with the processing device, the product as the consumer is viewing the product on a shelf in the retail store with a first product promotion electronically communicated to the augmented reality device.

3 . The method of claim 2 wherein said promoting step comprises:

promoting, with the processing device, the product through a video display visible on a display of the augmented reality device.

4 . The method of claim 2 wherein said promoting step comprises:

promoting, with the processing device, the product through an audible sound emission on a speaker of the augmented reality device.

5 . The method of claim 2 wherein said promoting step comprises:

promoting, with the processing device, the product with a second product promotion as the consumer is holding the product wherein the second product promotion is different from the first product promotion.

6 . The method of claim 5 wherein said asserting step comprises:

assigning, with the processing device, a first charge to the manufacturer for the first product promotion; and

assigning, with the processing device, a second charge to the manufacturer for the second product promotion, wherein the first and second charges are different from one another.

7 . The method of claim 1 further comprising:

positioning the product in a retail store prior to said promoting step.

8 . A method comprising:

positioning a product for sale in a retail store;

detecting consumer interest in purchasing the product with a processing device of a commerce server and an augmented reality device possessed by the consumer;

promoting the product when consumer interest is detected by the processing device with one of video data and audio data communicated through the augmented reality device; and

generating, with the processing device, an invoice to the manufacturer with the processing device in response to said promoting step.

9 . The method of claim 8 wherein said detecting step further comprises:

electronically defining more than one level of consumer interest with the processing device; and

determining, with the processing device, the level of consumer interest in the product prior to said promoting step.

10 . The method of claim 9 wherein said generating step further comprising:

generating an invoice to the manufacturer with the processing device in response to the level of consumer determined in said determining step.

11 . The method of claim 9 wherein said promoting step further comprises:

selecting, with the processing device, a product promotion from a plurality of product promotions contained in a database in response to the level of consumer determined in said determining step.

12 . The method of claim 8 wherein said detecting step further comprises:

detecting, with the processing device, consumer interest in purchasing the product only when the product is proximate to and directly in front of the consumer.

13 . The method of claim 8 wherein said detecting step further comprises:

detecting, with the processing device, consumer interest in purchasing the product only when the product is proximate to the consumer.

14 . The method of claim 8 further comprising:

applying, with the processing device, a purchase history of the consumer in executing said promoting step.

15 . The method of claim 8 wherein said promoting step further comprises:

transmitting, with the processing device, first and second product promotions, different from one another and sequentially, to the consumer as the consumer is considering purchasing the first product.

16 . A method comprising:

maintaining a product database of the identities and locations of products within a retail store and a promotion database of product promotions associated with the products;

positioning the products for sale in the retail store;

communicating electronically with at least one consumer shopping in the retail store with a processing device of a commerce server;

detecting consumer interest in purchasing a first product with the processing device and an augmented reality device possessed by the consumer;

promoting the first product when consumer interest is detected by the processing device with one of video data and audio data communicated through the augmented reality device; and

generating, with the processing device, an invoice to the manufacturer with the processing device in response to said promoting step.

17 . The method of claim 16 further comprising:

linking, with the processing device, the first product with a second product by directing two different product promotions to the at least one consumer.

18 . The method of claim 17 further comprising:

promoting the second product when consumer interest in the first product is detected by the processing device with one of video data and audio data communicated through the augmented reality device; and

generating, with the processing device, an invoice to a manufacturer of the second product with the processing device in response to said step of promoting the second product.