System and method for prioritizing real estate opportunities in a lead handling system based on weighted lead quality scores
View Patent ↗Systems and methods for facilitating identification and prioritization of opportunities for marketers of goods and services. According to one aspect of the disclosed system, upon identification of one or more opportunities for a marketer, the system verifies whether or not the one or more opportunities satisfy certain preexisting threshold criteria. Those opportunities that satisfy certain preexisting threshold criteria are then scored, prioritized and presented to marketers. The disclosed system generates opportunity scores by analyzing various kinds of lead- and non-lead-based information and data. Aspects of the disclosed system are communicably coupled to marketers, leads, and third party information services to extract such information and data.
1. A method for identifying and managing real estate opportunities via a lead handling computer system (LHS), wherein the LHS is in operative communications with a plurality of real estate professionals and a plurality of real estate leads, the method comprising the steps of:
receiving lead quality information at the LHS corresponding to a particular real estate lead;
applying a predetermined lead quality business rule via the LHS to the received lead quality information to determine a lead quality score for the particular real estate lead;
upon determination that the lead quality score for the particular real estate lead satisfies a preexisting lead quality threshold value, receiving location information indicating a current geographic position of the particular real estate lead within a predetermined proximity to one or more real estate properties being offered by a particular real estate professional, the location information being determined based on a current physical position of a mobile device associated with the particular real estate lead;
determining via the LHS whether the location information indicating the current geographic position of the particular real estate lead satisfies a predetermined lead urgency business rule corresponding to a real estate opportunity for the particular real estate professional relating to the one or more real estate properties being offered by the particular real estate professional;
upon determination that the location information satisfies the predetermined lead urgency business rule corresponding to the real estate opportunity for the particular real estate professional, generating via the LHS an opportunity score for the real estate opportunity based on the location information indicating the current geographic position of the particular real estate lead;
transmitting information corresponding to the real estate opportunity for the particular real estate professional from the LHS to a computing device of the particular real estate professional; and
presenting in real time the information corresponding to the real estate opportunity on the computing device of the particular real estate professional as part of a dynamically updating live feed of real estate opportunities that are ranked based on a comparison of the generated opportunity score for the real estate opportunity to previous opportunity scores corresponding to previous real estate opportunities of the particular real estate professional for subsequent action by the particular real estate professional.
2. The method of claim 1 , wherein the lead quality information is indicative of the particular real estate lead's ability to purchase the one or more real estate properties being offered by the particular real estate professional.
3. The method of claim 1 , wherein the lead quality information is indicative of the particular real estate lead's overall interest in the one or more real estate properties being offered by the particular real estate professional.
4. The method of claim 1 , wherein the real estate opportunity comprises one or more of the following: information about the particular real estate lead, information relating to the one or more real estate properties being offered by the particular real estate professional, contact information for the particular real estate lead, time information corresponding to the location information, communication history information between the particular real estate lead and the particular real estate professional, a communication mechanism to contact the particular real estate lead directly from a computing device of the particular real estate professional.
5. The method of claim 1 , wherein the step of presenting in real time the information corresponding to the real estate opportunity on the computing device of the particular real estate professional is selected from the group comprising: displaying information relating to the real estate opportunity on an interface of the computing device of the particular real estate professional, emailing information relating to the real estate opportunity to the particular real estate professional, sending an SMS or MMS message including information relating to the real estate opportunity to the particular real estate professional, notifying the particular real estate professional via an alert mechanism.
6. The method of claim 1 , wherein the subsequent action taken by the particular real estate professional comprises contacting the particular real estate lead regarding purchase of the one or more real estate opportunities being offered by the particular real estate professional.
7. The method of claim 1 , further comprising the step of determining that the generated opportunity score satisfies a preexisting threshold criteria.
8. The method of claim 1 , wherein the particular real estate professional comprises one or more of: real estate agent, realtor, real estate broker, commercial broker.