IP Library Granted Patent US 9,411,435
Granted Patent B2
US 9,411,435 · App. 13/735,680 · Granted Aug 9, 2016

Systems and methods relating to design of mobile applications for display ads on a larger screen space

Inventor: Kiran B. Lonikar (Bangalore, IN)
Assignee: Yahoo! Inc.
G06F3/0346G09G2320/0261G09G2340/0492
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Quick Facts
Patent No.
US 9,411,435
App. No.
13/735,680
Granted
Aug 9, 2016
Kind
B2
Abstract

Techniques are provided which facilitate mobile applications displaying advertisements on a larger screen space without worrying about screen clutter or interference with application functionality. Motion events are triggered once a computerized device detects a threshold magnitude of tilt along a first, second, and/or third coordinate axis. A graphical display is presented to the user which includes at least one advertisement. Several embodiments of the graphical display include a three-dimensional object and full-screen display which are maintained so long as a magnitude of tilt of the computerized device is detected.

Claims (25)

1. A system comprising one or more processors and a non-transitory storage medium comprising program logic for execution by the one or more processors, the program logic comprising:

an orientation threshold programming module that:

based on obtained user device orientation information, detects a change in rotational orientation of the device beyond a specified threshold, wherein the detection of the change beyond the specified threshold comprises detection of a specified degree of change in orientation with respect to at least one rotational axis, from a detected previous orientation of the device, wherein an initial orientation of the device is recalculated if the detected degree of change exceeds a predefined maximum value; and

a rotatable display object programming module that:

upon detection of the change in rotational orientation of the device beyond the specified threshold, causes display, on the device, of a visibly three-dimensional object having a set of faces, wherein each of the faces comprises an associated face display, and wherein the visibly three-dimensional object can be visibly rotated, by touch screen interaction of the user with the device, to select a face, of the set of faces, for display of a face display associated with the selected face, wherein for a first face, of the set of faces, the associated face display is reserved exclusively for displaying advertisements, and wherein each of the face displays, associated with each of the faces, encompasses an entire display screen of the device.

2. The system of claim 1 , wherein the rotatable display object programming module, upon detection of a second change in rotational orientation of the device below the specified threshold, causes display of the visibly three-dimensional object to cease.

3. The system of claim 1 , wherein the visibly three-dimensional object is a cube having six faces.

4. The system of claim 1 , wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face, of the set of faces, advertising related to the application.

5. The system of claim 1 , wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face, of the set of faces, advertising related to the application, and wherein at least some of the face displays present visible previews of screens that are part of the application.

6. The system of claim 1 , wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face, of the set of faces, advertising related to the application, and wherein at least some of the face displays present features of the application.

7. The system of claim 1 , wherein, for a second face, of the set of faces, an associated second face display is a home screen, such that, from any other face display, associated with any other face of the set of faces, the user can touch navigate back to display the second face display.

8. The system of claim 1 , wherein, for a second face, of the set of faces, an associated second face display is a home screen, such that, from any other face display, associated with any other face, the user can touch navigate back to display the second face display by touching a touchable visible button.

9. The system of claim 1 , wherein, for a second face, of the set of faces, an associated second face display is a home screen, such that, from any other face display, associated with any other face, the user can touch navigate back to display the second face display by touching a touchable visible button, and wherein the second face display is visible upon initial display of the visibly three-dimensional object.

10. A method comprising:

based on obtained user device orientation information, detecting a change in rotational orientation of the device beyond a specified threshold, wherein the detection of the change beyond the specified threshold comprises detection of a specified degree of change in orientation with respect to at least one rotational axis, from a detected previous orientation of the device, wherein an initial orientation of the device is recalculated if the detected degree of change exceeds a predefined maximum value;

upon detection of the change beyond the specified threshold, causing display, on the device, of a visibly three-dimensional object having a set of faces, wherein each of the faces comprises an associated face display, and wherein the visibly three-dimensional object can be visibly rotated, by touch screen interaction of the user with the device, to select a face, of the set of faces, for display of the face display associated with the selected face, wherein for a first face, of the set of faces, the associated face display is reserved exclusively for displaying advertisements, and wherein each of the face displays, associated with each of the faces, encompasses an entire display screen of the device; and

upon detection of a second change in rotational orientation of the device below the specified threshold, causing display of the visibly three-dimensional object to cease.

11. The method of claim 10 , comprising causing display of the visibly three-dimensional object, wherein the visibly three-dimensional object is a cube having six faces.

12. The method of claim 10 , comprising causing display of the visibly three-dimensional object, wherein the visibly three-dimensional object is associated with an application, and wherein each of the face displays, associated with each of the faces, comprises an aspect of the application, including, for the first face of the set of faces, advertising related to the application.

13. A non-transitory computer readable storage medium or media tangibly storing computer program logic capable of being executed by a computer processor, the program logic comprising:

orientation threshold programming logic that:

based on obtained user device orientation information, detects a change in rotational orientation of the device beyond a specified threshold, wherein the detection of the change beyond the specified threshold comprises detection of a specified degree of change in orientation with respect to at least one rotational axis, from a detected previous orientation of the device, wherein an initial orientation of the device is recalculated if the detected degree of change exceeds a predefined maximum value; and

rotatable display object programming logic that:

upon detection of the change in rotational orientation of the device beyond the specified threshold, causes display, on the device, of a visibly three-dimensional object having a set of faces, wherein each of the faces comprises an associated face display, and wherein the visibly three-dimensional object can be visibly rotated, by touch screen interaction of the user with the device, to select a face, of the set of faces, for display of the face display associated with the selected face, wherein, for a first face, of the set of faces, the associated face is reserved exclusively for displaying advertisements, and wherein each of the face displays, associated with each of the faces, encompasses an entire display screen of the device.

14. The non-transitory computer readable storage medium or media of claim 13 , comprising rotatable display object programming logic that, upon detection of a second change below the specified threshold, causes display of the visibly three-dimensional object to cease.

Assignments (9)
CORRECTIVE ASSIGNMENT TO CORRECT THE THE ASSIGNOR NAME PREVIOUSLY RECORDED AT REEL: 052853 FRAME: 0153. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Mar 29, 2021
From: R2 SOLUTIONS LLC
To: STARBOARD VALUE INTERMEDIATE FUND LP, AS COLLATERAL AGENT
Reel/Frame 056832/0001 →
CORRECTIVE ASSIGNMENT TO CORRECT THE ASSIGNEE NAME PREVIOUSLY RECORDED ON REEL 053654 FRAME 0254. ASSIGNOR(S) HEREBY CONFIRMS THE RELEASE OF SECURITY INTEREST GRANTED PURSUANT TO THE PATENT SECURITY AGREEMENT PREVIOUSLY RECORDED. Recorded Dec 30, 2020
From: STARBOARD VALUE INTERMEDIATE FUND LP
To: R2 SOLUTIONS LLC
Reel/Frame 054981/0377 →
RELEASE OF SECURITY INTEREST IN PATENTS Recorded Jul 8, 2020
From: STARBOARD VALUE INTERMEDIATE FUND LP
To: ACACIA RESEARCH GROUP LLC; AMERICAN VEHICULAR SCIENCES LLC; BONUTTI SKELETAL INNOVATIONS LLC; CELLULAR COMMUNICATIONS EQUIPMENT LLC; INNOVATIVE DISPLAY TECHNOLOGIES LLC; LIFEPORT SCIENCES LLC; LIMESTONE MEMORY SYSTEMS LLC; MOBILE ENHANCEMENT SOLUTIONS LLC; MONARCH NETWORKING SOLUTIONS LLC; NEXUS DISPLAY TECHNOLOGIES LLC; PARTHENON UNIFIED MEMORY ARCHITECTURE LLC; R2 SOLUTIONS LLC; SAINT LAWRENCE COMMUNICATIONS LLC; STINGRAY IP SOLUTIONS LLC; SUPER INTERCONNECT TECHNOLOGIES LLC; TELECONFERENCE SYSTEMS LLC; UNIFICATION TECHNOLOGIES LLC
Reel/Frame 053654/0254 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 25, 2020
From: EXCALIBUR IP, LLC
To: R2 SOLUTIONS LLC
Reel/Frame 053459/0059 →
PATENT SECURITY AGREEMENT Recorded Jun 5, 2020
From: ACACIA RESEARCH GROUP LLC; AMERICAN VEHICULAR SCIENCES LLC; BONUTTI SKELETAL INNOVATIONS LLC; CELLULAR COMMUNICATIONS EQUIPMENT LLC; INNOVATIVE DISPLAY TECHNOLOGIES LLC; LIFEPORT SCIENCES LLC; LIMESTONE MEMORY SYSTEMS LLC; MERTON ACQUISITION HOLDCO LLC; MOBILE ENHANCEMENT SOLUTIONS LLC; MONARCH NETWORKING SOLUTIONS LLC; NEXUS DISPLAY TECHNOLOGIES LLC; PARTHENON UNIFIED MEMORY ARCHITECTURE LLC; R2 SOLUTIONS LLC; SAINT LAWRENCE COMMUNICATIONS LLC; STINGRAY IP SOLUTIONS LLC; SUPER INTERCONNECT TECHNOLOGIES LLC; TELECONFERENCE SYSTEMS LLC; UNIFICATION TECHNOLOGIES LLC
To: STARBOARD VALUE INTERMEDIATE FUND LP, AS COLLATERAL AGENT
Reel/Frame 052853/0153 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 3, 2016
From: YAHOO! INC.
To: EXCALIBUR IP, LLC
Reel/Frame 038950/0592 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 1, 2016
From: EXCALIBUR IP, LLC
To: YAHOO! INC.
Reel/Frame 038951/0295 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Apr 18, 2016
From: YAHOO! INC.
To: EXCALIBUR IP, LLC
Reel/Frame 038383/0466 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 7, 2013
From: LONIKAR, KIRAN B.
To: YAHOO! INC.
Reel/Frame 029579/0927 →
Continuity (1)
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