Method and system for sending marketing messages to mobile-device users from a mobile-commerce platform
Methods and systems for sending marketing messages to mobile-device users from a mobile-commerce platform are described. In various illustrative embodiments, a marketing message is transmitted to a mobile-device user before, during, or after a transaction between the mobile-device user's mobile device and the mobile-commerce platform. The marketing message can be generated and timed based on rules input to the mobile-commerce platform by a merchant and can be based on historical transaction data associated with the mobile-device user, transaction parameters associated with a current or a most-recently-completed transaction involving the mobile-device user, a transaction type of a current or a most-recently-completed transaction involving the mobile-device user, or a combination thereof, depending on the particular embodiment.
1. A computer-server-based method for sending marketing messages to mobile-device users from a mobile-commerce platform, the computer-server-based method comprising:
acquiring parameters associated with a transaction based on an account associated with an authentication credential received at the computer server in connection with a request for a perishable transaction code;
accessing transaction data associated with the mobile-device user;
generating a marketing message for the mobile-device user based on the parameters associated with the transaction and the transaction data associated with the mobile-device user; and
transmitting the marketing message to the mobile device of the mobile-device user.
2. The computer-server-based method of claim 1 , further comprising:
ascertaining, while the mobile-device user is engaged in the transaction with the mobile-commerce platform, a transaction type of the transaction.
3. The computer-server-based method of claim 2 , wherein the generating the marketing message for the mobile-device user is further based on the ascertained transaction type of the transaction.
4. The computer-server-based method of claim 1 , wherein the transaction type comprises one or more of: a sale, a void, a gift card purchase, a credit, or a reload.
5. The computer-server-based method of claim 1 , wherein the transaction data associated with the mobile-device user comprises historical transaction data of the mobile-device user.
6. The computer-server-based method of claim 1 , wherein the transmitting the marketing message to the mobile device occurs while the mobile-device user is still engaged in the transaction.
7. The computer-server-based method of claim 1 , wherein the marketing message comprises one or more of: a coupon, an advertisement, a discount offer, or an informational message.
8. The computer-server-based method of claim 1 , wherein the parameters associated with the transaction comprise one or more of: a geographical location of the mobile device, a merchant-identification code, user-account data associated with the mobile device, application data associated with the mobile device, or security parameters associated with the mobile-device user.
9. The computer-server-based method of claim 1 , wherein the marketing message is generated in accordance with one or more rules input to the mobile-commerce platform by a merchant.
10. A computer-server-based method for sending marketing messages to mobile-device users from a mobile-commerce platform, the computer-server-based method comprising:
acquiring parameters associated with a most-recent transaction based on an account associated with an authentication credential received at the computer server in connection with a request for a perishable transaction code for the most recent transaction;
accessing transaction data associated with the mobile-device user;
generating a marketing message for the mobile-device user based on the parameters associated with the most-recent transaction and the transaction data associated with the mobile-device user; and
transmitting the marketing message to the mobile device of the mobile-device user.
11. The computer-server based method of claim 10 , further comprising:
ascertaining a transaction type of the most-recent transaction.
12. The computer-server-based method of claim 11 , wherein the generating the marketing message for the mobile-device user is further based on the ascertained transaction type of the most-recent transaction.
13. The computer-server-based method of claim 11 , wherein the transaction type comprises one or more of: a sale, a void, a gift card purchase, a credit, or a reload.
14. The computer-server-based method of claim 10 , wherein the transaction data associated with the mobile-device user comprises historical transaction data of the mobile-device user.
15. The computer-server-based method of claim 10 , wherein the marketing message comprises one or more of a coupon, an advertisement, a discount offer, or an informational message.
16. The computer-server-based method of claim 10 , wherein the parameters associated with the most-recent transaction comprise one or more of: a geographical location of the mobile device, a merchant-identification code, user-account data associated with the mobile device, application data associated with the mobile device, or security parameters associated with the mobile-device user
17. The computer-server-based method of claim 10 , wherein the marketing message is generated in accordance with one or more rules input to the mobile-commerce platform by a merchant.
18. A mobile-commerce platform system for sending marketing messages to mobile-device users, the mobile-commerce platform system comprising:
at least one processor;
a communication interface; and
a memory comprising a plurality of program instructions executable by the at least one processor, the plurality of program instructions being configured to cause the at least one processor to:
acquire parameters associated with a transaction based on an account associated with an authentication credential received at the computer server in connection with a request for a perishable transaction code;
access transaction data associated with the mobile-device user;
generate a marketing message for the mobile-device user based on the parameters associated with the transaction and the transaction data associated with the mobile-device user; and
transmit, over the communication interface, the marketing message to the mobile device of the mobile-device user.
19. The mobile-commerce platform system of claim 18 , wherein the plurality of program instructions are further configured to cause the at least one processor to:
ascertain, while the mobile-device user is engaged in the transaction with the mobile-commerce platform, a transaction type of the transaction;
wherein the generating the marketing message for the mobile-device user is further based on the ascertained transaction type of the transaction.
20. A mobile-commerce platform system for sending marketing messages to mobile-device users from a mobile-commerce platform, the mobile-commerce platform system comprising:
at least one processor;
a communication interface; and
a memory comprising a plurality of program instructions executable by the at least one processor, the plurality of program instructions being configured to cause the at least one processor to:
acquire parameters associated with a most-recent transaction based on an account associated with an authentication credential received at the computer server in connection with a request for a perishable transaction code for the most recent transaction;
access transaction data associated with the mobile-device user;
generate a marketing message for the mobile-device user based on the parameters associated with the most-recent transaction and the transaction data associated with the mobile-device user; and
transmit over the communication interface the marketing message to the mobile device of the mobile-device user.