Frequency capping of addressable content
Systems and methods for frequency capping of content are described herein. For example, frequency cap information may be configured to indicate a content exposure limit for a content presentation. The number of exposures to the content presentation at a particular household may be monitored. If the number of exposures is equal to or greater than the content exposure limit, the content may be prevented from being presented to the household. The frequency cap information may be used alone or in combination with other information, such as household demographic, timeframe, and day-part information.
1. A system comprising:
a receiver configured to:
receive, from a first computing device, first information indicating a first exposure limit for first content, wherein the first content is associated with a first series of content presentations and is configured to be addressed to a second computing device;
receive, from the second computing device, second information indicating:
a first number of exposures to the first content by the second computing device, and
an amount of time that a user interacted with the second computing device during the first series of content presentations;
receive, from the first computing device, third information indicating a presentation order of second content associated with a second series of content presentations;
a processor configured to determine, based on the second information, a second exposure limit for the second content; and
a transmitter configured to send, to the second computing device, fourth information comprising instructions to cause display of the second content based on the presentation order and such that a second number of exposures is less than or equal to the second exposure limit.
2. The system of claim 1 , wherein the first content and second content comprise advertising content.
3. The system of claim 1 , wherein the system comprises a cable television system, a satellite television system, or an Internet service provider system.
4. The system of claim 1 , wherein the first information comprises demographic information.
5. The system of claim 1 , wherein the second exposure limit comprises an increase to the first exposure limit based on the amount of time exceeding a threshold.
6. The system of claim 1 , wherein the first computing device comprises a server.
7. The system of claim 1 , wherein the second computing device comprises a gateway that is operably coupled to a receiving device.
8. The system of claim 1 , wherein the second computing device comprises a set top box that is operably coupled to a receiving device.
9. The system of claim 1 , wherein the second computing device comprises a receiving device.
10. The system of claim 1 , wherein the fourth information further comprises segmentation information that is sent via an out-of-band signal and wherein the segmentation information comprises demographic information that enables assembly of a personalized version of the second content.
11. A method comprising:
receiving, from a first computing device, first information indicating a first exposure limit for first content, wherein the first content is associated with a first series of content presentations and is configured to be addressed to a second computing device;
receiving, from the second computing device, second information indicating:
a first number of exposures to the first content by the second computing device, and
an amount of time that a user interacted with the second computing device during the first series of content presentations;
receiving, from the first computing device, third information indicating a presentation order of second content associated with a second series of content presentations;
determining, based on the second information, a second exposure limit for the second content; and
sending, to the second computing device, fourth information comprising instructions to cause display of the second content based on the presentation order and such that a second number of exposures is less than or equal to the second exposure limit.
12. The method of claim 11 , wherein the first content and second content comprise advertising content.
13. The method of claim 11 , wherein the first information comprises demographic information.
14. The method of claim 11 , wherein the second exposure limit comprises an increase to the first exposure limit based on the amount of time exceeding a threshold.
15. The method of claim 11 , wherein the first computing device comprises a server.
16. The method of claim 11 , wherein the second computing device comprises a gateway that is operably coupled to a receiving device.
17. The method of claim 11 , wherein the second computing device comprises a set top box that is operably coupled to a receiving device.
18. The method of claim 11 , wherein the second computing device comprises a receiving device.
19. The method of claim 11 , wherein the fourth information comprises segmentation information that is sent via an out-of-band signal and wherein the segmentation information comprises demographic information that enables assembly of a personalized version of the second content.
20. A device comprising:
one or more processors; and
memory storing instructions that, when executed by the one or more processors, cause the device to:
receive, from a first computing device, first information indicating a first exposure limit for first content, wherein the first content is associated with a series of content presentations and is configured to be addressed to a second computing device;
receive, from the second computing device, second information indicating:
a first number of exposures to the first content by the second computing device, and
an amount of time that a user interacted with the second computing device during the first series of content presentations;
receive, from the first computing device, third information indicating a presentation order of second content associated with a second series of content presentations;
determine, based on the second information, a second exposure limit for the second content; and
send, to the second computing device, fourth information comprising instructions to cause display of the second content based on the presentation order and such that a second number of exposures is less than or equal to the second exposure limit.